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    Strategic Legacy Management: Using History to Create Business Value
    Indian Institute of Management Ahmedabad

    Strategic Legacy Management: Using History to Create Business Value

    Indian Institute of Management Ahmedabad, Ahmedabad
    HomeStrategyIndian Institute of Management AhmedabadStrategic Legacy Management: Using History to Create Business Value
    3 daysDuration
    in-personFormat
    EnglishLanguage
    StrategyTopic

    Next Available Cohort

    Choose your preferred start date

    Mar 15 - Mar 17, 2027
    3 days Β· in-person Β· Instructor-Led Β· Ahmedabad
    Open
    $1,222

    All-inclusive program fee

    About This Program

    All organisations carry a legacy. Young or old, they are what they are because of the road they have travelled and the experiences they've amassed. In India, thousands of organisations are more than thirty years old, with many over fifty or even a hundred years old. Yet, most do not actively engage with their heritage. They don't have an archive or a systematic documentation of their past, let alone practices that enable them to leverage their legacy as a strategic resource. This is unfortunate, since an organisation's legacy can provide significant business and organisational advantages. Organisations of all kinds can use their legacy as a strategic asset, as it is where their uniqueness lies, setting them apart from the competition. This programme is designed to address the unmet need of systematic business and institutional legacy management. It aims at harnessing the power of an organisation's past to enhance brand value, strengthen employee connects and manage transitions and risks in an ever-changing world. Participants will be exposed to frameworks and practices for documenting, disseminating and transforming organisational legacies into valuable assets that unlock new potential for growth.

    Why Indian Institute of Management Ahmedabad?

    IIM Ahmedabad occupies a position in South Asian management education that has no close rival β€” it is the institution that shaped the first generation of India's corporate leaders and continues to set the intellectual agenda for business in one of the world's fastest-growing economies. For senior professionals seeking rigorous, research-grounded executive education with a distinctly Indian strategic context, there is simply nowhere else like it.

    Your Profile

    • Corporate Affairs and Strategy Professionals.
    • Marketing, Communications and Human Resources Leaders.
    • Archivists, Museum, Heritage and Tourism Professionals.
    • Individuals at any organisational level who are interested in advancing the cause of 'organisational legacy' within their institutions.

    Benefits

    • Document and curate organisational history using physical and digital archive management techniques.
    • Apply 'history marketing' to build brand differentiation and strengthen stakeholder connections.
    • Use organisational history as a lens for leadership decisions and managing institutional transitions.
    • Design oral history and knowledge management systems that preserve corporate memory.

    What You'll Learn

    • Module 1: The Business Value of Legacy - Using history as a lens for leadership; History marketing and brand building; Connecting with internal and external stakeholders; Storytelling and effective communication; Social media strategy.
    • Module 2: Building and Working with Archives - Understanding and curating historical material; Physical and digital archives management; Knowledge management; Oral history techniques.
    • Module 3: Putting it into Practice: Different Strokes for Different Folks - Family history; Corporate history; Institutional history.
    • Beyond the Classroom - Visit to Gandhi Ashram; Tour of the IIMA Archives; Walk through the iconic Louis Kahn IIMA Campus; Heritage dining at the House of MG.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

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    3. 3

      Contact the school

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    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Ahmedabad's official application portal.

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