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    Strategies For Winning In International Markets (SWIM)
    Indian Institute of Management Ahmedabad

    Strategies For Winning In International Markets (SWIM)

    Indian Institute of Management Ahmedabad, Ahmedabad
    HomeStrategyIndian Institute of Management AhmedabadStrategies For Winning In International Markets (SWIM)
    5 daysDuration
    in-personFormat
    EnglishLanguage
    StrategyTopic

    Next Available Cohort

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    Sep 21 - Sep 25, 2026
    5 days Β· in-person Β· Instructor-Led Β· Ahmedabad
    Open
    $2,036

    All-inclusive program fee

    About This Program

    Over the last decades, multiple firms have decided to venture out into international markets. While it started with developed market firms' entry in emerging markets, many emerging market firms have now focused on exploring opportunities in International Markets. S&P 500 firms now earn 30% of their revenue from their international markets. Despite being an important parameter in a firm's bottom line, it is not uncommon to notice that multiple organizations have failed in making in-roads to international markets. Most popular press articles have blamed culture for such failures. However, many global managers have realized that the entire process of internationalization must be managed accurately to become successful in global markets. This program is intended to serve an audience who is willing to learn the science of international marketing. We cover a broad range of topics essential for success in international markets. The programme is diverse and experts from multiple areas and geographies join hands to give you a holistic perspective. We begin with selection of international markets (accessing opportunities and challenges in International Markets) and mode of entry decisions (Mergers and acquisitions vs. Alliances). This we call is the first step in the process of internationalization. Then, we focus on negotiations in international markets which is a critical second step. After this, we delve into how to attract and retain customers in international markets. In this module, we focus on export marketing strategies as well as on firms which have established customer engagement in international markets. This module also contains issues associated with currency fluctuations which is an important challenge faced by any global business. Finally, we learn how to manage talent, knowledge, and how a firm can move up the value chain. We as a group believe that managing the international business is a scientific process and would like to train managers in acquiring this expertise to minimize failures in international markets.

    Why Indian Institute of Management Ahmedabad?

    IIM Ahmedabad occupies a position in South Asian management education that has no close rival β€” it is the institution that shaped the first generation of India's corporate leaders and continues to set the intellectual agenda for business in one of the world's fastest-growing economies. For senior professionals seeking rigorous, research-grounded executive education with a distinctly Indian strategic context, there is simply nowhere else like it.

    Your Profile

    • Managers of domestic firms where international business strategies play a significant role in influencing performance.
    • Managers of multinational firms who wish to establish or lead operations internationally.
    • Entrepreneurs with global ambitions, open to all levels of management.

    Benefits

    • Select international markets and choose entry modes - acquisitions versus alliances - with a structured decision process.
    • Conduct negotiations in international markets using arbitration and international HR frameworks.
    • Retain customers across borders using export marketing strategies and currency risk management.

    What You'll Learn

    • Module 1: International Market Selection and Market Entry Strategy - International Market Selection (Assessing Opportunities and Challenges in International Markets); Mode Entry Strategies (Mergers and Acquisition vs. Alliances).
    • Module 2: International Human Resource Management - Arbitration and Negotiations in International Markets; Managing talent and knowledge.
    • Module 3: Managing Customers in International Markets - Export Marketing Strategies; Customer Engagement Strategies; Moving up the Value Chain; Managing Currency Fluctuations.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

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    3. 3

      Contact the school

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    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

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      Apply directly through Indian Institute of Management Ahmedabad's official application portal.

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