Skip to content
Digital Marketing Certificate Program
Wharton Executive Education

Digital Marketing Certificate Program

Wharton Executive Education, Philadelphia
HomeMarketing & SalesWharton Executive EducationDigital Marketing Certificate Program
AnytimeDuration
onlineFormat
EnglishLanguage
MarketingTopic

Next Available Cohort

Choose your preferred start date

Anytime - Self-Paced
online · Self-Paced
Open
$2,800

All-inclusive program fee

About This Program

The fixed and mobile internet and related technologies exert a profound influence on how business and social institutions evolve and how they are challenged — and sometimes, even displaced. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment. Make yourself more marketable and put your career in high gear with the Digital Marketing Certificate online program from Wharton. In our online digital-marketing courses, you’ll learn the key marketing skills most in-demand today: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention. Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the online Digital Marketing Certificate program from Wharton helps you develop the digital-marketing skills you need to take advantage of the explosive growth in the marketing industry.

Why Wharton Executive Education?

When Fortune 500 boards, sovereign wealth funds, and serial founders want their senior teams sharpened on finance, strategy, or leadership, they repeatedly arrive at the same address in West Philadelphia. Wharton's executive programs are built on the same faculty who define the academic disciplines themselves — not practitioners brought in to translate research, but the researchers writing it.

Your Profile

  • Marketing Students
  • Marketing Managers
  • Product Managers
  • Social Media Managers
  • Small-Business Owners
  • Entrepreneurs
  • Nonprofit Directors
  • Advertising Executives

Benefits

  • Market goods, services, and ideas more effectively online
  • Leverage new models in business and e-commerce to increase profitability
  • Use the right metrics to gauge and guide ongoing customer-centric efforts
  • Generate word of mouth and influence others more effectively
  • Use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis

What You'll Learn

  • Market goods, services, and ideas more effectively online
  • Leverage new models in business and e-commerce to increase profitability
  • Use the right metrics to gauge and guide ongoing customer-centric efforts
  • Generate word of mouth and influence others more effectively
  • Use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to Wharton Executive Education via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Wharton Executive Education's official application portal.

    Apply now →