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Strategic Marketing for Competitive Advantage
Wharton Executive Education

Strategic Marketing for Competitive Advantage

Wharton Executive Education, Philadelphia
HomeMarketing & SalesWharton Executive EducationStrategic Marketing for Competitive Advantage
5 daysDuration
in-personFormat
EnglishLanguage
MarketingTopic

Next Available Cohort

Choose your preferred start date

Nov 16 - Nov 20, 2026
5 days · in-person · Instructor-Led · Philadelphia, PA
Open
$12,875

All-inclusive program fee

About This Program

In today's highly competitive business environment, marketing is everyone's business. No matter your work experience, if your role increasingly involves marketing responsibilities, you need a solid understanding of its core concepts, methods, and strategic perspectives. Strategic Marketing for Competitive Advantage is based on Wharton’s popular MBA marketing management program, and unlike executive education programs offered elsewhere, it is taught by MBA faculty. Without distracting you with trends, they distill the latest in marketing research, thinking, tools, and techniques into five intense days. You will come away with a strong knowledge of the data-driven, fact-based science of marketing and know what it takes to understand customers. Strategic Marketing for Competitive Advantage will show executives how to become more customer-centric, says Academic Director Jagmohan Raju.

Why Wharton Executive Education?

When Fortune 500 boards, sovereign wealth funds, and serial founders want their senior teams sharpened on finance, strategy, or leadership, they repeatedly arrive at the same address in West Philadelphia. Wharton's executive programs are built on the same faculty who define the academic disciplines themselves — not practitioners brought in to translate research, but the researchers writing it.

Your Profile

  • Professor Jagmohan Raju talks about who should attend this program.
  • Executives from across your organization will benefit from this program, particularly non-marketers who have been given increased responsibility for marketing and planning and need to learn how to evaluate the performance of their marketing functions. Also, managers in any area involved in the development and management of new products will benefit, including those from divisions such as engineering, operations, research and development, finance, accounting, sales, and public relations.
  • Fluency in English, written and spoken, is required for participation in Wharton Executive Education programs unless otherwise indicated.

Benefits

  • Academic Director Jagmohan Raju on becoming more customer-centric.
  • In Strategic Marketing for Competitive Advantage, Wharton’s top marketing faculty — who represent a wide range of research areas and expertise — will give you a clear understanding of core marketing concepts. These concepts will help you better align with your customers, differentiate yourself from your competitors, and create a strong and effective marketing plan. You will join a learning community of participants from a variety of industries, geographies, and functional areas. The program uses quantitative and qualitative methodologies, case studies, lectures, and hands-on exercises that allow you to interact with faculty and peers throughout the week.
  • You will gain the knowledge and skills that drive better decision making and build a common vocabulary to help you communicate those decisions effectively across the organization.
  • Positioning New Products and Services Maximizing Customer Engagement Smart Pricing Strategies Designing a Communication Campaign Online Advertising: Communication vs. Marketing Managing, Leveraging, and Extending Brand Meaning Channel Strategies Customer Analysis for a New Product Launch Innovate vs. Follow: Strategic Considerations

What You'll Learn

  • Positioning New Products and Services
  • Maximizing Customer Engagement
  • Smart Pricing Strategies
  • Designing a Communication Campaign
  • Online Advertising: Communication vs. Marketing
  • Managing, Leveraging, and Extending Brand Meaning
  • Customer Analysis for a New Product Launch
  • Innovate vs. Follow: Strategic Considerations

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

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  3. 3

    Contact the school

    Send a message directly to Wharton Executive Education via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Wharton Executive Education's official application portal.

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