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    Innovation by Design: The playbook for new age leadership
    Indian Institute of Management Calcutta

    Innovation by Design: The playbook for new age leadership

    Indian Institute of Management Calcutta, Maheshtala
    HomeInnovationIndian Institute of Management CalcuttaInnovation by Design: The playbook for new age leadership
    5 daysDuration
    in-personFormat
    EnglishLanguage
    InnovationTopic

    Next Available Cohort

    Choose your preferred start date

    Sep 21 - Sep 25, 2026
    5 days Β· in-person Β· Instructor-Led Β· Kolkata Campus
    Open
    $1,916

    All-inclusive program fee

    About This Program

    Four words aptly describe the world today - Brittle, Anxious, Nonlinear, and Incomprehensible (in short, the acronym BANI, coined by futurologist Jamais Cascio). The world of business is, of course, not immune to this. Hypercompetition, a market condition characterized by intense rivalry among firms, rapid technological change, and short product life cycles, political moves of globalization and deregulation and increasing power of mass consumption, has been evident since the last few decades of the 20th century. As traditional sources of competitive advantages built on firm-specific value chains eroded, businesses had to pivot to build new sources of differentiation. However, the uncertainties of BANI, driven by unanticipated global scale events such as the Covid-19 pandemic, a new vigorous nationalism that is weaponizing trade, investments and market access through sovereign national governmental actions, the global imperatives of climate change and looming risks of natural disasters have created new challenges for business firms. Most geopolitical experts expect a decade of fragility, conflict and enhanced uncertainties. Agility, innovation, continuous pivoting of business models, value chains and inter-firm relations at a global scale is the new mantra for organizations to wade through the uncertainties of the next decade. This requires diffusion of design skills and pivoting abilities across managerial levels in new age organizations. In this new world, it is not enough to innovate at the cutting edge of technology. Product innovations have to be designed with a deep and empathetic understanding of consumers, with sustainability of consumption and fragility of global supply chains at the core. Keeping these at the forefront, the program "Innovation by Design: Playbook for New Age Leadership" offers specific methods for agile innovation that leaders can readily put to use to develop consumer-centric and sustainable products and business models. To this end, the program offers an introduction to strategic considerations for innovation in a world that is increasingly becoming unpredictable and chaotic, Design Thinking as a specific tool, and organizational culture as a source of competitive advantage to institutionalize design thinking.

    Why Indian Institute of Management Calcutta?

    IIM Calcutta carries a particular authority in Indian management education that comes simply from being first β€” the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

    Your Profile

    • Senior corporate managers in large firms, innovative start-ups, incubators, public servants, entrepreneurs leading family business firms, and senior R&D professionals.

    Benefits

    • Apply Design Thinking to develop consumer-centric, sustainable products and business models.
    • Understand strategic perspectives on innovation.
    • Diagnose organizational culture and build structures that support innovation.
    • Plan the funding and scaling of innovation initiatives.

    What You'll Learn

    • Strategizing in the emerging business landscape and how this goes beyond strategizing for competition.
    • Design Thinking - concepts and techniques.
    • Organizational Culture - concepts and diagnostic tools.
    • The innovation team - funding, staging and scaling innovation.

    Frequently Asked Questions

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