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    Start-Up Readiness, Growth and Execution (SURGE): An Entrepreneurship Programme
    Indian Institute of Management Calcutta

    Start-Up Readiness, Growth and Execution (SURGE): An Entrepreneurship Programme

    Indian Institute of Management Calcutta, Maheshtala
    HomeInnovationIndian Institute of Management CalcuttaStart-Up Readiness, Growth and Execution (SURGE): An Entrepreneurship Programme
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    Date TBD
    hybrid Β· Instructor-Led Β· Kolkata Campus | Online
    Open
    $3,253

    All-inclusive program fee

    About This Program

    India has seen a surge of entrepreneurial ventures and start-ups over the last decade. The opportunities that present themselves in technology, technology-enabled services, and in traditional businesses is enormous for the growing economy that is India. The Indian Government has understood this reality and given precedence to the start-up ecosystem by creating a platform called Startup India. India's talented and educated youth have taken to this opportunity to create new ventures and organizations to ride the wave of success in the new growing India. Success in an entrepreneurial venture is dependent on many factors - the business idea, understanding and tackling the regulatory environment, processes and procedures, and building and managing one's organization through the heady, but tough, early phase of any organization. This programme has been designed keeping in mind these complexities of an entrepreneurial journey. The programme will be an entrepreneurship toolkit programme as a nine-month programme culminating in a campus visit where participants submit their business plans and the best of them will be reviewed by a panel of judges including at least one venture capitalist. The program aims to enable entrepreneurs or aspiring entrepreneurs to transform their innovative ideas into scalable and sustainable business models. This unique program structure blends theoretical learning with practical insights on various aspects of start-up business, and each participant will be mentored to apply the class learnings to their own start-up ideas. Each participant will get an opportunity to pitch their business plan and get feedback from experts. Top performers will also get a chance to pitch to investors for funding support.

    Why Indian Institute of Management Calcutta?

    IIM Calcutta carries a particular authority in Indian management education that comes simply from being first β€” the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

    Your Profile

    • Working professionals who are early career executives with an orientation towards entrepreneurship.
    • Professionals interested in starting a new venture or scaling an existing small venture.
    • Working professionals with a minimum of one year of experience.
    • Women entrepreneurs, late-career entrepreneurs, and non-metro entrepreneurs (under-served segments the programme seeks to reach).
    • Working executives who are graduates (10+2+3 or equivalent) in any discipline with 50% marks.

    Benefits

    • Build a mental toolkit and sharpen competencies for navigating the start-up journey from ideation to investor pitch.
    • Apply general management principles - marketing, finance, HR, and strategy - specifically to the start-up context.
    • Develop and refine a full business plan with mentored application to your own start-up idea.
    • Pitch your business plan to a panel including at least one venture capitalist and receive expert feedback.
    • Connect with existing entrepreneurs, working executives, practice-oriented academics, and investors through peer learning.

    What You'll Learn

    • Module 1 - Introduction & Startup Journey: life cycle of a start-up, the valley of death, why startups fail, and managing innovation.
    • Module 2 - Ideation & Validation: user/customer-centric solution design, customer identification, problem definition, and CVP canvas.
    • Module 3 - Product Development & MVP: value chain analysis, MVP design, and MVP validation.
    • Module 4 - Marketing & Strategy: TAM/SAM/SOM analysis, differentiation strategies, market potential, USP, and pricing.
    • Module 5 - Go-to-Market Strategy: creating awareness, acquiring and retaining customers, leveraging channels, and branding.
    • Module 6 - Financial Planning & Funding: understanding cost and revenue, profitability, break-even, funding needs, and unit economics.
    • Module 7 - Building the Organization: designing organizational structure, attracting talent, and team design.
    • Module 8 - The Business Plan: components of a business plan, finalizing the plan, and pitch deck preparation.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Calcutta's official application portal.