

Leadership in the Age of Digital Disruption

Wharton Executive Education
The Wharton School of the University of Pennsylvania, founded in 1881, holds the distinction of being the first collegiate business school in the United States. Located on Penn's Ivy League campus in Philadelphia, Pennsylvania, it is a university-affiliated institution with deep roots in rigorous, evidence-based inquiry — a tradition established by its founder, industrialist Joseph Wharton, who believed business education should be a serious academic pursuit, not vocational training. That founding conviction still shapes the school today: Wharton faculty are expected to publish in the most demanding academic journals while remaining engaged with the real problems of practice. The result is a school that treats management as a discipline as serious as medicine or law.Accreditations and RankingsAccreditations:AACSB accreditedEQUIS accreditedAMBA accredited(Triple Crown accredited)Rankings:#1 Best Business School — U.S. News & World Report (2024)#1 MBA Program Globally — Financial Times Global MBA Ranking (2024)#3 Global MBA — QS World University Rankings: Business Masters & MBA (2024)Consistently ranked among the top three business schools globally across major rankings over the past decadeExecutive Education at a GlanceWharton Executive Education is one of the largest executive education operations in the world, serving more than 10,000 participants annually across open-enrollment and custom programs. The open-enrollment catalogue runs to over 70 programs covering finance, leadership, strategy, marketing, business analytics, and general management — with named flagship offerings including the Advanced Management Program (AMP), the General Management Program (GMP), and the CFO: Becoming a Complete Financial Leader program. Custom programs, developed exclusively for corporate clients, represent a significant share of total activity and have been delivered for organisations including Google, KPMG, and Siemens.Programs range from two-day intensives to multi-month blended journeys, and Wharton has invested heavily in live online delivery since 2020, with many programs now offered in-person at the Philadelphia campus, virtually, or in hybrid format. Open-enrollment program fees typically range from approximately $4,000 for shorter online programs to over $60,000 for the flagship Advanced Management Program. A small number of need-based and merit-based support options exist for eligible participants.Campus and FacilitiesWharton's executive education programs are anchored in Huntsman Hall, a striking glass-and-steel structure completed in 2002 and designed specifically for collaborative learning, with tiered seminar rooms, breakout spaces, and abundant natural light across its 325,000 square feet. Participants in residential programs stay and work within the broader University of Pennsylvania campus — one of the most architecturally cohesive Ivy League environments in the country, where Gothic collegiate buildings sit alongside modern research facilities. Philadelphia itself is an underappreciated asset: the city is home to a dense concentration of healthcare systems, asset managers, law firms, and manufacturing conglomerates, making it an unusually rich backdrop for case discussions that require real industry texture. The campus is also 95 minutes from New York City by train, and many programs incorporate site visits or speaker engagements that draw on that proximity.Faculty and ResearchWharton's full-time faculty numbers over 235 across ten academic departments, with particular depth in finance, operations, statistics, and management — departments that have produced Nobel laureates and some of the most-cited scholars in their fields. Research centres directly relevant to executive participants include the Wharton Financial Institutions Center, the Mack Institute for Innovation Management, the Wharton Neuroscience Initiative, and the People Analytics Institute, which has effectively built a new discipline around data-driven HR and organisational behaviour. Faculty teaching in executive programs are active researchers, not emeriti or adjuncts: participants frequently find themselves in the room with the person who wrote the paper that influenced their industry. This proximity between knowledge creation and knowledge delivery is genuinely rare and difficult to replicate.Student Body, Alumni, and Career OutcomesWharton's executive education cohorts draw participants from over 75 countries in any given year, with particularly strong representation from North America, Europe, and Southeast Asia, spanning industries from financial services and technology to government and healthcare. The broader Wharton alumni network encompasses more than 100,000 graduates globally, including a disproportionate concentration in senior finance roles — Wharton alumni are notably well-represented among CFOs, CIOs, and private equity partners at major institutions. Notable alumni across degree and executive programs include Elon Musk, Sundar Pichai, and former U.S. President Donald Trump, though the executive education network is defined less by individual celebrity and more by a remarkably dense web of senior operators across industries. For participants in programs such as the AMP or GMP, the peer network formed during the program — cohorts of 40 to 80 senior professionals — is frequently cited as the most durable and valuable outcome.
Next Available Cohort
Choose your preferred start date
All-inclusive program fee
Duration
Anytime
Format
online
Topic
Digital Transformation
Language
English
About This Program
Why Wharton Executive Education?
When Fortune 500 boards, sovereign wealth funds, and serial founders want their senior teams sharpened on finance, strategy, or leadership, they repeatedly arrive at the same address in West Philadelphia. Wharton's executive programs are built on the same faculty who define the academic disciplines themselves — not practitioners brought in to translate research, but the researchers writing it.
Your Profile
- Business leaders and executives looking to navigate the challenges of digital disruption and leverage emerging technologies
- Managers seeking strategies to drive digital transformation within their organizations
- Professionals aiming to enhance decision-making through data analytics and insights
- Innovators focused on fostering a culture of creativity and agility in response to industry changes
- Entrepreneurs interested in adapting traditional business models to the digital age
- Strategists seeking to integrate digital technologies for sustainable competitive advantage
- Leaders responsible for addressing regulatory and ethical challenges in the digital landscape
- Individuals looking to develop the skills to lead effectively in an increasingly digital business environment
Benefits
- Develop online and offline retail strategies
- Differentiate between effective and ineffective digital strategies
- Develop the right leadership approach to achieve specific business goals
What You'll Learn
- Module 1: In this module, you’ll analyze disruptive changes within the retail industry. You’ll examine both brands that have collapsed and brands that have flourished and discover the new ways Generation Z shops. You’ll learn about the principle of customer value and the principle of differential advantage and apply this foundational knowledge to the Kahn Retailing Success Matrix. Through the application of the matrix to different retail brands, you’ll be able to better understand why some brands struggle and some succeed in today’s new shopping environment. Finally, by studying the history of the growth of Amazon, you’ll gain a better understanding of Amazon’s strategy and apply it to your business. By the end of this module, you’ll be able to utilize the Kahn Retailing Success Matrix to better devise a successful strategy for your brand, and you'll have a better understanding of how to navigate a retail industry that has been defined by Amazon’s success. — Module Overview: Course Introduction Changes in the Industry Kahn Retailing Success Matrix Amazon the Disruptor The Future of Amazon Quiz: Module 1 Quiz
- Module 2: In this module, you’ll examine retail strategies beyond Amazon’s and discover how to apply these strategies to accomplish your company’s goals. First, you’ll explore Walmart’s Every Day Low Price strategy and analyze how Walmart is expanding their business into different quadrants of the Retailing Success Matrix. You’ll also learn successful strategies in the omni-channel customer experience and how to eliminate common pain points for your customers. Through case studies of brands that have differentiated themselves on creating an exceptional customer experience, you’ll learn methods to cultivate the in-store experience that online shopping can’t offer. By the end of this module, you’ll have gained valuable insight into the strategies of successful brands outside of Amazon and will be able to create effective strategies to expand your business. — Module Overview: Everyday Low Price Strategies Maximize Omni-Channel Customer Experience Differentiate on Customer Experience: Primary Leadership Strategy Store Experiences as Secondary Leadership Value: Treasure Hunt Quiz: Module 2 Quiz
- Module 3: This module was designed to help you gain a more thorough understanding of customer decision making. Through an examination of the research on perceived variety and actual variety, you’ll learn the psychological processing behind customer choice and how to apply this knowledge to increase sales. You’ll also explore the retail strategies of brands such as Rebecca Minkoff and Sephora to examine the effectiveness of utilizing technology to enhance the in-store shopping experience. By the end of this module, you’ll be able to employ an empirical approach to increasing the variety of your products and provide a more connected and immersive shopping experience for your customers. — Module Overview: Shopping Reality: Too Much Choice Shopping Reality: Choice Conflict Increased Perceived Variety Horizontal vs. Vertical Differentiate on Customer Experience: Brand and Loyalty Quiz: Module 3 Quiz
- Module 4: In this module, you’ll examine the strategies behind both luxury and vertical brands and the underlying philosophy behind what makes a brand truly great. Using real-world examples, you’ll gain a better understanding of the paradox behind luxury brands and how luxury brands leverage their brand equity to expand their business. You’ll also explore the strategies of digitally native vertical brands (DNVB) such as Warby Parker to determine the right balance between physical and online retail presences while still maintaining the core values of your brand. By the end of this module, you’ll have a deeper understanding of retail brand strategies and be able to apply successful retail strategies to your brands. — Module Overview: Paradox of Luxury Vertical Brands Vertical Brands – Zara What Makes a Brand Great? DNVB Brand Strategy Course Conclusion Quiz: Module 4 Quiz
Frequently Asked Questions
How to Apply
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