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Leadership in the Age of Digital Disruption
Wharton Executive Education

Leadership in the Age of Digital Disruption

Wharton Executive Education, Philadelphia
HomeDigital TransformationWharton Executive EducationLeadership in the Age of Digital Disruption
AnytimeDuration
onlineFormat
EnglishLanguage
Digital TransformationTopic

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Anytime - Self-Paced
online · Self-Paced
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$850

All-inclusive program fee

About This Program

Leadership in the Age of Digital Disruption is an online retail management course for anyone who wants to apply lessons from the digital disruption in the retail industry. Established retailers looking to make radical changes, entrepreneurs who want to start their own business, or anyone interested in understanding the environment in which they are shopping will benefit from this four-week course. The main objective of Leadership in the Age of Digital Disruption is to provide learners with a framework that they can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – marketplace. The lessons taught in this four-week course can be applied to a myriad of industries and shifting markets. Taught by internationally recognized retail expert and scholar Barbara Kahn, this management course is designed to help you achieve your business goals. Discover the Kahn Retailing Success Matrix and the secrets behind the success of retailers like Amazon and Walmart. Learn how successful brands have differentiated themselves by creating an exceptional customer experience. Most importantly, learn how you can leverage your leadership advantage to gain a competitive edge in the business world in response to digital disruption in the retail industry.

Why Wharton Executive Education?

When Fortune 500 boards, sovereign wealth funds, and serial founders want their senior teams sharpened on finance, strategy, or leadership, they repeatedly arrive at the same address in West Philadelphia. Wharton's executive programs are built on the same faculty who define the academic disciplines themselves — not practitioners brought in to translate research, but the researchers writing it.

Your Profile

  • Business leaders and executives looking to navigate the challenges of digital disruption and leverage emerging technologies
  • Managers seeking strategies to drive digital transformation within their organizations
  • Professionals aiming to enhance decision-making through data analytics and insights
  • Innovators focused on fostering a culture of creativity and agility in response to industry changes
  • Entrepreneurs interested in adapting traditional business models to the digital age
  • Strategists seeking to integrate digital technologies for sustainable competitive advantage
  • Leaders responsible for addressing regulatory and ethical challenges in the digital landscape
  • Individuals looking to develop the skills to lead effectively in an increasingly digital business environment

Benefits

  • Develop online and offline retail strategies
  • Differentiate between effective and ineffective digital strategies
  • Develop the right leadership approach to achieve specific business goals

What You'll Learn

  • Module 1: Analyze disruptive changes within the retail industry, examine brands that have collapsed and flourished, discover new Generation Z shopping habits, learn about customer value and differential advantage, and apply foundational knowledge to the Kahn Retailing Success Matrix. Understand Amazon's strategy and its impact on the retail industry.
  • Module 1 Overview: Course Introduction, Changes in the Industry, Kahn Retailing Success Matrix, Amazon the Disruptor, The Future of Amazon, Quiz: Module 1 Quiz
  • Module 2: Examine retail strategies beyond Amazon's, including Walmart's Every Day Low Price strategy and its expansion. Learn successful strategies in omni-channel customer experience and how to eliminate common pain points. Through case studies, discover methods to cultivate in-store experiences that online shopping cannot offer.
  • Module 2 Overview: Everyday Low Price Strategies, Maximize Omni-Channel Customer Experience, Differentiate on Customer Experience: Primary Leadership Strategy, Store Experiences as Secondary Leadership Value: Treasure Hunt, Quiz: Module 2 Quiz
  • Module 3: Gain a thorough understanding of customer decision making through research on perceived and actual variety. Learn the psychological processing behind customer choice and how to apply this knowledge to increase sales. Explore retail strategies of brands like Rebecca Minkoff and Sephora to examine the effectiveness of utilizing technology to enhance the in-store shopping experience.
  • Module 3 Overview: Shopping Reality: Too Much Choice, Shopping Reality: Choice Conflict, Increased Perceived Variety, Horizontal vs. Vertical, Differentiate on Customer Experience: Brand and Loyalty, Quiz: Module 3 Quiz
  • Module 4: Examine strategies behind luxury and vertical brands and the underlying philosophy of what makes a brand truly great. Understand the paradox behind luxury brands and how they leverage brand equity. Explore strategies of digitally native vertical brands (DNVB) like Warby Parker to determine the right balance between physical and online retail presences while maintaining core brand values.
  • Module 4 Overview: Paradox of Luxury, Vertical Brands, Vertical Brands – Zara, What Makes a Brand Great?, DNVB Brand Strategy, Course Conclusion, Quiz: Module 4 Quiz
  • Module 1: Analyze Disruptive Changes in Retail
  • Module 2: Explore Retail Strategies Beyond Amazon
  • Module 3: Understand Customer Decision Making
  • Module 4: Examine Luxury and Vertical Brand Strategies

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