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    Management Analytics: Decision-Making Lessons from the Sports Industry
    MIT Sloan School of Management

    Management Analytics: Decision-Making Lessons from the Sports Industry

    MIT Sloan School of Management, Cambridge
    HomeMIT Sloan School of ManagementManagement Analytics: Decision-Making Lessons from the Sports Industry
    7 weeksDuration
    onlineFormat
    EnglishLanguage
    Data & AITopic

    Next Available Cohort

    Choose your preferred start date

    Apr 22 - Jun 9, 2026
    7 weeks · online · Self-Paced
    Open
    $3,250

    All-inclusive program fee

    About This Program

    This program is designed for managers and executives who want to learn how to transform their organizations and make them more data-driven. While the technology used to analyze data is advancing, it’s still up to leaders to organize the way data is used and leveraged in an organization. This course aims to teach professionals how to lead this change, from planning to execution.


    “You can invest in data technologies and collect all the data you can possibly imagine, but it’s worthless if it’s not analyzed or communicated to decision makers so that action can be taken from the insights.” -Forbes, March 2019


    In an era of technology and information, managers and executives need to have the skills to lead their organizations with a data-driven strategy. In this course, you will be exposed to the Analytics Management Framework, which outlines the strategic, technical, and managerial skills necessary to plan the integration of data analytics into your organization.


    In order to develop these key capabilities, this program connects best practice case studies from the sports industry, which has led the way in analytics, to illustrate how data analytics can be used for improved insights at an organizational level. These case studies cover a wide range of factors involved in implementing data analytics in an organization, such as goal setting, identification of challenges, selection of appropriate technologies and tools, structuring of teams, interpretation and communication, and evaluation of the efficacy of an analytics strategy.


    Over the course of six weeks, you’ll be guided on how to align data analytics with your organizational goals, how to improve decision making using data analytics, and how to translate analytics insights into positive, impactful action.


    Marketing Business Analytics Strategy & Innovation

    Why MIT Sloan School of Management?

    MIT Sloan doesn't trade on prestige alone — it trades on proximity. Proximity to one of the world's densest concentrations of engineering, AI, and life sciences research, and to a faculty that publishes the ideas executives will be managing around in five years. If you want to understand how technology reshapes strategy before it reshapes your industry, this is the room to be in.

    Your Profile

    • You’d like to transform the way you make decisions using data in your organization with an analytics strategy
    • You’re interested in learning about the technologies and tools that support data-driven decision making
    • You’re looking to validate your knowledge with an MIT Sloan certificate of completion

    Benefits

    • Self-Paced

    What You'll Learn

    • From data to decision
    • Aligning analytics with your strategic
    • Designing your analytics system
    • Translating your analytics insights into action
    • Humans and machines in partnership: making your decisions with analytics
    • Towards a data-driven culture