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    Mastering Creative Thinking
    INSEAD

    Mastering Creative Thinking

    INSEAD, Fontainebleau
    HomeInnovationINSEADMastering Creative Thinking
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    Next Available Cohort

    Choose your preferred start date

    Jan 1 - Jan 1, 1970
    online · Instructor-Led
    Open
    $793

    All-inclusive program fee

    About This Program

    Progressing through each module of Mastering Creative Thinking , you will systematically build the creative thinking mindset, the frameworks and the capabilities to look at problems through a new, user-centric lens; to devise solutions that work; and to drive innovation, whatever the challenge or organisational context. Dynamic and flexible in structure and pace, this microcredential involves highly practical exercises on user-centred insighting, creative ideating and agile iterating, which will help you put your learning into immediate action and uncover innovation opportunities and creative outcomes.

    Why INSEAD?

    INSEAD built its identity on a single, stubbornly held conviction: that business is inherently global, and that any leadership education which ignores that fact is incomplete. With campuses on three continents and a faculty drawn from over 40 nationalities, it is the rare institution where that claim is structural rather than aspirational — and nowhere is that more visible than in its executive education offerings, where cohorts routinely reflect 50 or more nationalities in a single room.

    Your Profile

    • Executives seeking to learn new problem-solving approaches to innovation, building upon creativity research, design thinking and agile development principles (e.g., lean startup)
    • Team leaders and managers seeking to develop and integrate cutting-edge creative practices into their business processes and corporate culture.

    Benefits

    • Learn to think about your organisational challenges through a different, customer-centric lens
    • Build the skills you need to spark and sustain creative and design thinking capabilities
    • Acquire the mindset and managerial levers you need to develop and lead an innovative organisational culture
    • Master practical and effective methodologies to put design thinking into action
    • Prepare to deliver sustained competitive advantage in a hyper-competitive and fast-changing landscape
    • Customer Centricity
    • Resilience and Agility
    • Driving Innovation
    • Creativity and Design Thinking

    What You'll Learn

    • Module 1
    • User-centred insighting - Understand the importance of developing empathy for the end user to uncover user-centred insights that lead to meaningful innovation opportunities, Learn how to build and use journey maps to fast-track the development of empathy and insight discovery, Develop an “inquiring” mindset to formulate insightful innovation challenges that truly matter to the end user.
    • Module 2
    • Creative ideating - Understand the key factors that drive and hinder creativity, Learn three effective strategies to overcome creativity blockers that prevent us from ideating innovative solutions, Develop the mindset to search for potentially creative solutions to any challenge or in any context.
    • Module 3
    • Agile iterating - INSEAD Microcredentials are specifically designed to bring a balance of learning, practice and reflections, ensuring optimal learning outcomes. Participants can set a flexible learning pace that best suits them and take the programme from anywhere. If you have any questions related to our microcredentials or procedure, we are here to help you., Discover the key elements that comprise a design iteration and how to bring agility to it, Appreciate the value of rapid and cheap prototyping to leverage feedback on early-stage creative ideas, Develop a mindset that encourages agile experimentation and celebrates learning from failure.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to INSEAD via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through INSEAD's official application portal.

      Apply now →