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Strategic R&D Management
INSEAD

Strategic R&D Management

INSEAD, Fontainebleau
HomeInnovationINSEADStrategic R&D Management
5 daysDuration
in-personFormat
EnglishLanguage
InnovationTopic

Next Available Cohort

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Dec 7 - Dec 11, 2026
5 days · in-person · Instructor-Led · Fontainebleau Campus
Open
$12,609

All-inclusive program fee

About This Program

Over five intensive days of case studies, experiential exercises, group work and lectures, the programme explores the business outcomes of R&D. It includes the following components.

Why INSEAD?

INSEAD built its identity on a single, stubbornly held conviction: that business is inherently global, and that any leadership education which ignores that fact is incomplete. With campuses on three continents and a faculty drawn from over 40 nationalities, it is the rare institution where that claim is structural rather than aspirational — and nowhere is that more visible than in its executive education offerings, where cohorts routinely reflect 50 or more nationalities in a single room.

Your Profile

  • Strategic R&D Management brings together an experienced group of executives from a great diversity of industries and countries. It is designed specifically for senior managers involved in product innovation – either directly or because this is a major focus of their organisation.
  • Some participants may be moving from a senior specialist position into a more generalist role – or indeed may be general managers whose job now entails a closer involvement in product innovation. Past participants have included programme managers of major research initiatives, directors of labs and vice presidents of R&D, senior managers with a heavy stake in the successful running of their company’s R&D effort, as well as executives from engineering, marketing, finance, manufacturing, sales or service.

Benefits

  • View R&D from a strategic perspective rather than as a collection of development projects​.
  • Develop tools to translate business strategy into a portfolio of innovation initiatives and to measure performance of uncertain and long-term innovation.
  • Build processes and structures to enhance your organisation’s capability to generate creative ideas for different purposes and with different degrees of novelty.

What You'll Learn

  • Managing a portfolio of processes for different types of innovations - Why is it important that portfolio management goes beyond financial evaluations?, What are the best practices for devising competitive portfolios?
  • Innovation strategy and execution - What are the ways in which R&D can contribute optimally to overall company goals?, Are there alternative sources of innovation other than product or technology?
  • Measuring R&D innovation performance - Why are many current evaluation systems unsatisfactory?, What does a good R&D measurement system look like?
  • Structures for portfolio innovation - What does good team management consist of?, How do you put in place structures when teams are globally diverse?
  • Organisational innovativeness and idea creation - If you have any questions related to our or procedures, we are here to help you., Which R&D processes foster creative organisations?, How can we increase organisational creativity?

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

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  3. 3

    Contact the school

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  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

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