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The Business of Entertainment, Media, and Sports
Harvard Business School

The Business of Entertainment, Media, and Sports

Harvard Business School, Boston
HomeStrategyHarvard Business SchoolThe Business of Entertainment, Media, and Sports
3 daysDuration
in-personFormat
EnglishLanguage
StrategyTopic

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About This Program

Few industries have been more impacted by emerging digital technology than entertainment. Some businesses capitalize and thrive. Others fail to adapt and fall behind.


Multi-faceted learning and the case method - We approach learning from every angle—a robust blend of faculty presentations, case studies, individual and group exercises, small group discussions, and large classroom debates. Among these formats is our renowned case method, where you'll learn to think on your feet, sharpen your analytical skills, and make critical decisions in real time. The case method puts you in the role of chief decision-maker, navigating challenges facing leading companies around the world. Arrive with an open mind—leave with a global perspective, unparalleled leadership skills, and a network of dedicated peers around the world.


Learning groups - Immerse yourself in an environment that creates space for deep, constructive engagement with a diverse set of peers from leading organizations. You'll forge powerful connections and gain valuable perspectives in our intimate learning groups. These smaller groups within your program cohort will transform into a personal board of advisors during the program and beyond.


Distinguished guest speakers - You will have a unique opportunity to hear from a powerful lineup of guest speakers—often the case protagonists—who share how they overcame diverse business and leadership challenges.

Why Harvard Business School?

Harvard Business School doesn't trade on prestige alone — it has spent over a century building a pedagogy that is genuinely different. The case method, developed and refined at HBS, means that even a three-day open program puts you in the seat of a CEO facing a real decision, not a consultant presenting a framework. If you want to be taught at, there are cheaper options. If you want to be challenged to think differently, HBS is hard to match.

Your Profile

  • Talent in the entertainment sector
  • Agents, managers, and other talent representatives
  • Senior or mid-level executives in business development, marketing, and strategic planning, who work for a creative enterprise
  • Brand managers, promoters, investors, and others who are active in the entertainment industry

Benefits

  • Multi-faceted learning and the case method - We approach learning from every angle—a robust blend of faculty presentations, case studies, individual and group exercises, small group discussions, and large classroom debates. Among these formats is our renowned case method, where you'll learn to think on your feet, sharpen your analytical skills, and make critical decisions in real time. The case method puts you in the role of chief decision-maker, navigating challenges facing leading companies around the world. Arrive with an open mind—leave with a global perspective, unparalleled leadership skills, and a network of dedicated peers around the world.
  • Learning groups - Immerse yourself in an environment that creates space for deep, constructive engagement with a diverse set of peers from leading organizations. You'll forge powerful connections and gain valuable perspectives in our intimate learning groups. These smaller groups within your program cohort will transform into a personal board of advisors during the program and beyond.
  • Distinguished guest speakers - You will have a unique opportunity to hear from a powerful lineup of guest speakers—often the case protagonists—who share how they overcame diverse business and leadership challenges.

What You'll Learn

  • Balance risks and rewards while launching multiple projects
  • Execute marketing strategies amidst evolving industry dynamics
  • Allocate resources strategically across your portfolio
  • Analyze approaches for acquiring, developing, and managing creative talent
  • Anticipate the impact of technological change and exploit disruptive opportunities
  • Measure threats to revenue models and capitalize on new distribution channels
  • Assess the impact of star-driven, revenue-sharing models
  • Build new relationships with industry peers, gaining insights into different approaches

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

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  3. 3

    Contact the school

    Send a message directly to Harvard Business School via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Harvard Business School's official application portal.

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