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Advanced Programme on Business Analytics (APBA)
Indian Institute of Management Calcutta

Advanced Programme on Business Analytics (APBA)

Indian Institute of Management Calcutta, Maheshtala
HomeData & AIIndian Institute of Management CalcuttaAdvanced Programme on Business Analytics (APBA)
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hybrid · Instructor-Led · Kolkata Campus | Online
Open
$6,754

All-inclusive program fee

About This Program

Consequent to decades of information technology deployment, organizations today have more information at hand than ever before. But in many cases, the information is not being utilized to out-think the rivals. Thus, organizations are missing out on a potent competitive tool. Business Analytics is about quantitative analysis and predictive modeling towards data-driven competitive strategies. Exemplars of analytics are using tools to identify their most profitable customers; offer the right price, accelerate product innovation, optimize supply chains; identifying the true drivers of financial performance etc. Organizations as diverse as HSBC, PepsiCo, Amazon, Netflix, Barclay's, Capital One, Paytm, and Procter & Gamble illuminate how to leverage the power of analytics. Competence in analytics along with the ability to handle big-data has become a critical skill for managers of the new age business organizations. This executive long-distance programme would have modules such as Statistics and Mathematics for Business Analytics, Machine Learning, Deep Learning & GenAI, Data Platform, Data Visualization, Predictive Modelling, Financial Analytics, Marketing Analytics, Operations Analytics, and others. The overall value gained at the end of the programme is expected to build a solid foundation of business analytics, transforming multiple industrial domains.

Why Indian Institute of Management Calcutta?

IIM Calcutta carries a particular authority in Indian management education that comes simply from being first — the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

Your Profile

  • Professionals interested to build a career in Analytics. The programme would demand adequate familiarity with high-school level mathematics.
  • At least graduation / post-graduation with minimum 50% marks.
  • Minimum 3 years of work experience and currently employed.
  • Screening & selection will be done by IIMC.

Benefits

  • Build predictive models using machine learning, deep learning, and GenAI for marketing, finance, and operations decisions.
  • Apply data visualization and analytics tools to identify profitable customers, optimize pricing, and improve supply chain performance.
  • Work with Financial Analytics and Operational Analytics modules grounded in real-world case studies from HSBC, Amazon, Netflix, and others.
  • Complete a capstone project applying analytics methods to a live business problem under IIMC faculty guidance.

What You'll Learn

  • Machine Learning.
  • AI/ML Applications in Python.
  • Advanced Topics in Analytics: Big Data, Cloud Computing, Data Platform.
  • Business Analytics and Competitive Advantage.
  • Digital Transformation with AI & Analytics.
  • Data Visualization.
  • Supervised and Unsupervised Learning.
  • Deep Learning & GenAI: Applications in Business.
  • Statistics and Mathematics for Business Analytics.
  • Financial Analytics.
  • Marketing Analytics.
  • Operational Analytics.
  • Analytics in Networked Platforms.
  • Responsible AI & Ethics in Analytics.
  • Cyber Analytics.
  • Capstone Project.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Indian Institute of Management Calcutta's official application portal.

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