Skip to content

    πŸ‘‹ Quick question β€” how are we doing?

    Senior Management Programme in Business Analytics (SMPBA)
    Indian Institute of Management Calcutta

    Senior Management Programme in Business Analytics (SMPBA)

    Indian Institute of Management Calcutta, Maheshtala
    HomeData & AIIndian Institute of Management CalcuttaSenior Management Programme in Business Analytics (SMPBA)
    5 daysDuration
    in-personFormat
    EnglishLanguage
    Data & AITopic

    Whoops - No upcoming cohorts available at this time.

    About This Program

    The myths, promises, and realities surrounding business analytics need to be confronted and addressed by the senior management teams of organizations in today's volatile business landscape. As the conventional differentiators of competitive advantage start vanishing fast, use of data driven intelligence has started emerging as the game changer. Understanding the emerging nature of competition, planning a roadmap for enhancing competitive capability, and visualizing the future of analytics-oriented competition have become a necessity for senior management in organizations. Data-smart firms are developing new models of decision-making that exploit overwhelming amounts of data to make smart products and services for consumers. The potential to create value by data aggregation and analysis is huge, and firms leveraging analytics are at a vantage point in their competitive landscape. Newer sets of capabilities are required to bring the value of the data gathered from all the frontline processes. The Senior Management Programme in Business Analytics (SMPBA) is an intensive, 8-month, multi-modular, programme. This programme is targeted towards senior managers who appreciate how analytics could unleash value for the firm and its consumers.

    Why Indian Institute of Management Calcutta?

    IIM Calcutta carries a particular authority in Indian management education that comes simply from being first β€” the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

    Your Profile

    • Leaders/Executives who want to drive strategic initiatives at their organisation through analytics.
    • Working executives who are graduates (10+2+3 or equivalent)/postgraduates in any discipline with minimum 50% marks, with an experience profile of at least 8 years after graduation.
    • Participants with familiarity with high-school-level mathematics and a penchant for analytical thinking.
    • Senior managers prepared to view appropriate business problems through the lens of data and analytics to appreciate the complexities and leverage the associated opportunities.

    Benefits

    • Improve organizational readiness for using data analytics as a mechanism for business model innovation.
    • Apply statistical thinking, regression analysis, and machine learning models to business decision-making.
    • Use predictive and prescriptive analytics to improve forecasting, optimization, and strategic choices.
    • Design and deploy GenAI and agentic AI systems that support or automate business decisions.

    What You'll Learn

    • The business value of data analytics: assessing analytics readiness, competing with data, building high-performance analytics teams, and creating a data-driven organization.
    • Statistics for Decision-making: applied probability, regression analysis, inferential statistics, and managing uncertainty.
    • Data Preparation and Descriptive Analytics: data sourcing, cleaning, exploratory analysis, visualization, and causal inference.
    • Predictive Analytics and Machine Learning: forecasting, supervised and unsupervised learning, time series analysis, neural networks, and deep learning.
    • Prescriptive Analytics for Strategic Decisions: simulation models, decision analysis, optimization, game theory, and network effects.
    • Applied Business Analytics Across Functions: people analytics, marketing analytics, financial analytics, operations analytics, and supply chain analytics.
    • GenAI and Agentic AI Applications in Business: business impact of GenAI, AI-assisted analytics and storytelling, data visualization with GenAI tools, and agentic AI system design.
    • Capstone Projects

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs β†’
    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Calcutta's official application portal.

    Other Data & AI programs at Indian Institute of Management Calcutta

    1 / 15