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AIML Applications in Marketing
Indian Institute of Management Calcutta

AIML Applications in Marketing

Indian Institute of Management Calcutta, Maheshtala
5 daysDuration
in-personFormat
EnglishLanguage
Data & AITopic

Next Available Cohort

Choose your preferred start date

Jan 4 - Jan 8, 2027
5 days · in-person · Instructor-Led · Kolkata Campus
Open
$1,617

All-inclusive program fee

About This Program

Artificial Intelligence (AI) and Machine Learning (ML) are transforming marketing by enabling data-driven decision-making, hyper-personalization, and process automation. Today's marketers must go beyond intuition and leverage AI-powered tools to enhance customer insights, optimize campaigns, and drive engagement across digital and social media platforms. This non-technical, no-coding program is designed for marketing professionals, business leaders, and strategists looking to harness AI and ML applications in marketing without deep technical expertise. Participants will explore easy-to-use, drag-and-drop AI tools to create predictive models, automate marketing processes, and optimize content strategies. The program will also cover Generative AI (Gen AI) for content creation, structured AI-driven marketing approaches, and the role of AI in social media marketing, customer segmentation, and campaign optimization. By the end of this program, participants will have a practical, hands-on understanding of how to integrate AI and ML into marketing strategies, enabling them to create data-driven, scalable, and highly effective marketing campaigns.

Why Indian Institute of Management Calcutta?

IIM Calcutta carries a particular authority in Indian management education that comes simply from being first — the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

Your Profile

  • Marketing Professionals and Brand Strategists looking to integrate AI into marketing strategies for greater efficiency and impact.
  • Digital and Social Media Marketers seeking to automate campaigns, optimize ads, and personalize customer engagement.
  • CMOs and Business Leaders aiming to leverage AI for customer acquisition, retention, and brand growth.
  • Entrepreneurs and Startup Founders exploring AI-driven marketing solutions to scale their businesses.
  • Product and Growth Managers implementing AI-powered insights for customer segmentation, pricing, and engagement strategies.

Benefits

  • Apply no-code AI platforms to build predictive models and automate marketing processes without technical expertise.
  • Use AI-driven customer segmentation and behavioral analytics to improve targeting and campaign effectiveness.
  • Automate content creation, ad copy, and social media posts using Generative AI tools such as ChatGPT and DALL-E.
  • Measure and improve marketing ROI with AI-powered sentiment analysis, performance tracking, and real-time data insights.

What You'll Learn

  • AI and ML Fundamentals for Marketers: machine learning, deep learning, AI-driven marketing automation, and no-code AI tools for marketing applications.
  • Predictive Analytics and AI-Driven Consumer Insights: forecasting customer behavior, identifying trends, and hands-on AI-powered analytics tools.
  • AI in Digital and Social Media Marketing: AI-driven ad targeting, social media engagement, influencer marketing, and automating content scheduling and A/B testing.
  • Generative AI for Content Creation: ChatGPT, DALL-E, MidJourney, and other AI tools for automated blog posts, ad copy, social media posts, and video scripts.
  • AI-Powered Customer Segmentation and Personalization: unsupervised learning for audience clustering, hyper-personalized email marketing, and dynamic website content.
  • AI-Driven Marketing Automation and CRM: streamlining email campaigns, chatbot interactions, customer journeys, lead generation, scoring, and conversion optimization.
  • AI in SEO and Search Engine Marketing: AI's impact on SEO ranking, voice search, keyword strategies, and automated bidding and ad performance tracking.
  • AI and ML in Pricing and Promotions: dynamic pricing via demand forecasting and AI-powered discount and promotion optimization.
  • AI-Driven Marketing Analytics and Performance Measurement: real-time campaign tracking, AI-powered reporting, sentiment analysis, and brand reputation management.
  • AI Ethics, Data Privacy, and Compliance in Marketing: ensuring AI transparency, data protection, responsible usage, and avoiding bias in AI-generated content.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

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  3. 3

    Contact the school

    Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Indian Institute of Management Calcutta's official application portal.

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