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Analytics for Market Research
Indian Institute Of Management Bangalore

Analytics for Market Research

Indian Institute Of Management Bangalore, Bangalore
4 daysDuration
in-personFormat
EnglishLanguage
MarketingTopic

Next Available Cohort

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Feb 1 - Feb 4, 2027
4 days · in-person · Instructor-Led · Bangalore Campus
Open
$1,461

All-inclusive program fee

About This Program

This five-day programme covers the essential market research techniques that can be used for generating customer insights and formulating winning strategies in competitive markets. The coverage includes hands on exposure to statistical software and cases and data sets from a variety of industries. The in-class learning would be supplemented by assignments and mini-projects through which the participants will be able to absorb the concepts and implement them in an effective manner. In today's rapidly evolving market landscape, organizations must leverage both traditional survey based methods and digital analytics to generate actionable customer insights and maintain a competitive edge. This five-day executive education programme on Analytics for Market Research equips professionals with the essential analytical tools to optimize market research across both conventional and digital channels. Covering critical topics such as problem formulation, research design, statistical inference, predictive modeling, and AI-driven market research applications, the programme ensures a well-rounded understanding of both structured survey-based approaches and unstructured digital data analysis. Participants will gain hands-on experience with statistical software, real-world case studies from various industries, and advanced techniques for designing effective surveys, segmenting customers, and optimizing marketing campaigns. This programme is ideal for professionals from corporate, consulting, and public sectors who seek to integrate survey analytics and digital market intelligence into their strategic decision-making.

Why Indian Institute Of Management Bangalore?

IIM Bangalore occupies a position in Indian management education that no other institution quite replicates — a school shaped by a post-Independence nation-building mandate that has since grown into one of Asia's most respected research and leadership institutions. Its executive education programs draw participants from across India's most consequential industries, from Bengaluru's technology corridor to Mumbai's financial sector, and bring them into contact with faculty who are as likely to be publishing in top-tier academic journals as advising a government ministry.

Your Profile

  • Senior and middle-level managers in the marketing, business development, market research, advertising and sales functions who have a basic understanding of marketing and customers.
  • Professionals from corporate, consulting, and public sectors seeking to integrate survey analytics and digital market intelligence into strategic decision-making.

Benefits

  • Acquire proficiency in key statistical and machine learning techniques, including A/B testing, regression analysis, cluster analysis, and conjoint analysis, to derive meaningful consumer insights.
  • Design effective surveys and segment customers using hands-on statistical software and real-world industry datasets.
  • Communicate findings effectively to stakeholders through data visualization and storytelling, supporting data-driven decision-making within organizations.
  • Integrate insights from both structured surveys and digital analytics to improve customer segmentation and optimize marketing efforts.

What You'll Learn

  • Problem formulation and research design: structuring market research questions for corporate, consulting, and public sector contexts.
  • Statistical inference and predictive modeling: regression analysis, A/B testing, cluster analysis, and conjoint analysis applied to market data.
  • AI-driven market research applications: integrating machine learning techniques into survey-based and digital analytics workflows.
  • Customer segmentation and marketing campaign optimization using advanced analytical techniques and industry-standard software.
  • Data visualization and storytelling: communicating findings effectively to stakeholders for data-driven decision-making.
  • Hands-on exercises with statistical software: analyzing datasets from multiple industries through guided mini-projects and case studies.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to Indian Institute Of Management Bangalore via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Indian Institute Of Management Bangalore's official application portal.

    Apply now →

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