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Influencer Marketing
Indian Institute Of Management Bangalore

Influencer Marketing

Indian Institute Of Management Bangalore, Bangalore
2 daysDuration
in-personFormat
EnglishLanguage
MarketingTopic

Interested in this program?

No upcoming dates are listed right now. Register your interest and Indian Institute Of Management Bangalore will let you know when the next cohort opens.

About This Program

Influencer marketing has emerged as one of the most potent and effective tactics in contemporary digital marketing. By collaborating with influencers who have built trust and credibility among their followers, brands can greatly enhance their visibility, forge stronger connections with their audience, and achieve better business results. The Influencer Marketing course offers a comprehensive understanding of how brands and businesses can utilize influences to effectively promote their products and services. This course is tailored for marketers, entrepreneurs, and business owners seeking to tap into the potential of influencer marketing to elevate brand awareness, foster engagement, and increase sales. The course will walk you through the fundamental concepts of influencer marketing, best practices, strategies, and real-world case studies to aid you in creating successful influencer marketing campaigns that align with your brand's objectives. This course aims to equip participants with a comprehensive insight into influencer marketing and its strategic use for enhancing brand visibility, interaction, and revenue.

Why Indian Institute Of Management Bangalore?

IIM Bangalore occupies a position in Indian management education that no other institution quite replicates — a school shaped by a post-Independence nation-building mandate that has since grown into one of Asia's most respected research and leadership institutions. Its executive education programs draw participants from across India's most consequential industries, from Bengaluru's technology corridor to Mumbai's financial sector, and bring them into contact with faculty who are as likely to be publishing in top-tier academic journals as advising a government ministry.

Your Profile

  • Anyone who deals with B2C markets and independent influencers.
  • Marketers, entrepreneurs, and business owners seeking to use influencer marketing to grow brand awareness and sales.

Benefits

  • Design influencer marketing campaigns grounded in best practices and real-world case studies.
  • Identify and select influencers whose audiences match specific brand objectives.
  • Measure and manage brand visibility, engagement, and revenue outcomes from influencer partnerships.
  • Apply strategic frameworks for influencer marketing across different product categories and platforms.

What You'll Learn

  • Fundamental concepts of influencer marketing and how brands collaborate with influencers.
  • Best practices and strategies for influencer marketing campaign design.
  • Real-world case studies of successful influencer marketing campaigns.
  • Matching influencer campaigns to brand objectives and business outcomes.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to Indian Institute Of Management Bangalore via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Indian Institute Of Management Bangalore's official application portal.

    Apply now →

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