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    Managing and Sustaining Hospital Growth
    Indian Institute Of Management Bangalore

    Managing and Sustaining Hospital Growth

    Indian Institute Of Management Bangalore, Bangalore
    3 daysDuration
    in-personFormat
    EnglishLanguage
    MarketingTopic

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    About This Program

    Managing hospital growth involves unwavering focus on patient experience, requires thorough understanding of a hospital customer and how to customize and optimize hospital offerings. This programme provides critical insights into setting patient-centred growth strategies that include managing both internal and external public. Active learning of critical concepts such as customer orientation, integrated marketing communications and branding strategies will be encouraged. The programme culminates with a practicum experience, where participants will be exposed to best practices in managing hospital growth both from India and abroad and will engage in a creative exercise of designing a growth trajectory for their hospitals. Championing and Sustaining Hospital Growth: This module introduces the underpinnings of sustained growth for hospitals and the tools and techniques available to enhance patient experience. Customer Orientation for Hospitals: This module applies the central concept of customer orientation to hospitals and introduces the concepts of Segmentation, Targeting, and Positioning for hospitals. The implications for marketing communications and branding are introduced. Integrated Marketing Communications: This module focuses on communications planning, establishing measurable objectives, appraisal of communication opportunities, development and evaluation of creative strategies and tactics, media planning and evaluation, and metrics for evaluation. Participants' knowledge will be supplemented through real-world case examples. Branding Strategy: Branding helps hospitals to establish an identity in consumers' minds that strengthens the connection between hospital and customer values. Branding as a signature that is imprinted on all hospital communications and is leveraged for competitive advantage are discussed. Practicum: Best practices in branding from hospitals both domestically and internationally will be the focus of this module. Participants will be exposed to live presentations from hospital executives from India and international presentations will be streamed online. The culminating experience of the programme is a presentation of a branding platform developed by participants for their own organization based on their programme experience.

    Why Indian Institute Of Management Bangalore?

    IIM Bangalore occupies a position in Indian management education that no other institution quite replicates β€” a school shaped by a post-Independence nation-building mandate that has since grown into one of Asia's most respected research and leadership institutions. Its executive education programs draw participants from across India's most consequential industries, from Bengaluru's technology corridor to Mumbai's financial sector, and bring them into contact with faculty who are as likely to be publishing in top-tier academic journals as advising a government ministry.

    Your Profile

    • CEOs and COOs of hospitals and health centres responsible for overall growth and strategic direction.
    • Senior hospital administrators and department heads managing operational and functional performance.
    • Marketing directors and marketing managers of healthcare companies and not-for-profit organisations.

    Benefits

    • Design patient-centred growth strategies using segmentation, targeting, and positioning frameworks for hospitals.
    • Build integrated marketing communications plans with measurable objectives and media evaluation metrics.
    • Develop a branding platform grounded in hospital-specific consumer insights and competitive positioning.
    • Benchmark growth practices against hospitals from India and abroad through the practicum module.

    What You'll Learn

    • Championing and Sustaining Hospital Growth: underpinnings of sustained hospital growth and tools to improve patient experience.
    • Customer Orientation for Hospitals: segmentation, targeting, and positioning for hospitals, with implications for marketing communications and branding.
    • Integrated Marketing Communications: communications planning, measurable objectives, creative strategy evaluation, media planning, and performance metrics.
    • Branding Strategy: hospital identity, connecting brand to consumer values, and branding as a competitive advantage tool.
    • Practicum: benchmarking against domestic and international hospitals, culminating in a participant-developed branding platform for their own organisation.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Indian Institute Of Management Bangalore via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute Of Management Bangalore's official application portal.

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