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Anticipating and Managing Crises in a Digitally Saturated World
HEC Montreal

Anticipating and Managing Crises in a Digitally Saturated World

HEC Montreal, Montreal
HomeStrategyHEC MontrealAnticipating and Managing Crises in a Digitally Saturated World
1 daysDuration
in-personFormat
FrenchLanguage
StrategyTopic

Next Available Cohort

Choose your preferred start date

Apr 6 - Apr 6, 2027
1 days · in-person · Instructor-Led · Montreal Campus
Open
$879

All-inclusive program fee

About This Program

In a hyperconnected world where information circulates unfiltered and at lightning speed, a crisis can emerge, spread and intensify in a matter of hours, exposing organizations to serious risks to their reputation and credibility. Adding to this acceleration is the impact of artificial intelligence, which now amplifies misinformation. This program has been developed to provide leaders and communications managers with clear guidelines and specific tools to respond quickly, clearly and efficiently in this new context. The content is designed to help participants develop essential skills to make decisions under pressure and adopt a strategic mindset to maintain control in an environment shaped by real-time demands. Using real-world examples and directly transferable approaches, you will learn how to navigate uncertainty, structure your approach, and master communications in critical situations. You will also appreciate that the best way to practice crisis management is often to avoid it in the first place, by remaining diligent in your practices and constantly nurturing your organizational culture.

Why HEC Montreal?

HEC Montréal sits at a rare intersection: it is the oldest business school in Canada, yet it consistently punches above its weight on the international stage — ranked among the world's best and operating entirely across two languages in one of North America's most culturally distinct cities. For executives who want rigorous, research-grounded learning without the brand inflation of some Anglo-Saxon institutions, this is a serious alternative.

Your Profile

  • Communications professionals in all types of organizations, and managers with decision-making power in the communications arena.

Benefits

  • Understand key reputational issues for businesses in an increasingly digital world
  • Identify and assess the first signs of a true crisis
  • Use information from recent real-world situations in Quebec and elsewhere to improve your own crisis management skills
  • Engage internal and external partners in your reputation management efforts

What You'll Learn

  • The new media ecosystem: impact of social media, immediacy of communications, reputational vulnerability, issues of trust and confidence, repercussions of globalization
  • Communicating during a crisis: planning for the unplannable, tips on being a better communicator, what makes a crisis a crisis, development of an emergency communications plan
  • Recent case studies
  • What to do before, during and after a crisis: dealing with the media, managing fallout, building, maintaining and measuring trust
  • Hands-on communications exercise

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to HEC Montreal via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through HEC Montreal's official application portal.

    Apply now →

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