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    Chief Marketing Officer Program
    Columbia Business School

    Chief Marketing Officer Program

    Columbia Business School, New York
    HomeMarketing & SalesColumbia Business SchoolChief Marketing Officer Program
    12 monthsDuration
    onlineFormat
    EnglishLanguage
    MarketingTopic

    Next Available Cohort

    Choose your preferred start date

    Jun 16, 2026 - May 14, 2027
    12 months · online · Instructor-Led
    Open
    $22,000

    All-inclusive program fee

    About This Program

    The focus of chief marketing officers (CMOs) has shifted and expanded well beyond advertising and communications. Traditionally, CMOs were responsible for promoting, communicating, and selling products and services. Now they must embrace a more strategic position focused on data-driven insights, revenue generation, and a customer-centric approach—including customer concerns around corporate responsibility, sustainability, and ethics. The role of the CMO today includes a broad range of responsibilities across the organization—from technology and digitalization to business development and data protection. Recognizing this paradigm shift, today’s marketing leaders have a chance to make a significant impact in their own sphere, their organization, and the industry at large. Columbia Business School Executive Education’s multimodal Chief Marketing Officer Program will help you adapt to these changing dynamics and excel in this diversified role. You will discover new strategies to strengthen customer relationships and take on a leadership position to achieve sustainable business growth. This nine-month program includes core sessions and a choice of online, live online, and in-person electives. The program explores critical business concepts centered around innovation, disruption, and the application of data analytics to drive overall marketing strategies. During interactive sessions and fireside chats, you will discover the application of original solutions and thinking patterns that generate new and valuable ideas. You will learn to analyze data and implement a multichannel marketing plan for a seamless customer experience across digital and traditional touchpoints. Additionally, you will explore how to create and manage disruptions to upend outdated models.

    Why Columbia Business School?

    Few business schools can claim a campus embedded in one of the world's most consequential cities — and actually mean it. Columbia Business School has built its entire executive education philosophy around New York as a living laboratory: finance, media, technology, healthcare, and policy all intersect within walking distance of campus, and the faculty who teach executives are the same people advising the institutions that drive those industries.

    Your Profile

    • The ideal candidate for the Chief Marketing Officer Program is someone ready to make significant changes in today’s fast-evolving marketing environment. Suitable for mid-career or high-potential professionals eager to broaden exposure beyond the marketing function, the program is perfect if you are looking to leverage marketing opportunities and drive process improvement. You will also benefit from the program if you are an entrepreneur, consultant, or someone in charge of sales or demand generation interested in refreshing your skill set and discovering new frameworks to formulate your company’s future marketing road map.

    What You'll Learn

    • Module 1: Customer Centricity and Analytics - Customer Centricity, Measuring Customer Lifetime Value (CLV), Segmentation and Targeting in a Data-Driven World, Positioning in the Digital Era, Measuring Consumer Preferences, Emerging Trends in Marketing Analytics
    • Module 2: Marketing Strategy - Building Successful Brands, Communicating the Brand, Going to Market, Product Strategy, Pricing Strategy, Marketing Strategy: Pulling It All Together
    • Module 3: Agile Marketing and Execution - Note: Session topics and electives are subject to change. Foundation of Innovation, Systematic Approaches to Creativity, Digital Marketing, Leveraging Brands, Decision Making in the C-Suite
    • Electives Online Electives - Sales Tam Management Strategies, Digital Marketing, Product Management Methodologies, Customer Experience Strategy, B2B Marketing Strategy
    • Electives Open-Enrollment Elective - Note: While Columbia Business School Executive Education will attempt to accommodate participant preference selections, we cannot guarantee that all preferences will be granted due to the high demand for our open-enrollment programs. Note: Session topics and electives are subject to change. Behavioral Science in Business, Developing and Leading High-Performance Teams, Driving Strategic Impact, Leading in a Data-Driven World: Developing Quantitative Intuition™, Finance and Accounting for the Nonfinancial Executive, Persuasion Strategies
    • Recognition Ceremony and Networking Event In-Person | Two Days - Meet your cohort peers and faculty in person on the Columbia Business School campus in New York City during an optional two-day recognition ceremony and networking event. This event provides you an opportunity to network with your peers as well as professionals from other cohorts to create a lifelong community of global executives. For full details of the curriculum, please download the brochure. Note: Session topics and electives are subject to change.
    • Case Studies Amazon - Through this case study, you will examine how traditional retailers can redefine their business models to stay competitive in today’s digital world. You will also prepare a positioning statement for the digital giant.
    • Case Studies Starbucks - This case study will explore the coffee conglomerate’s success story by examining the impact of shifting consumer spends, investments in new products, and a return to core values.
    • Case Studies The Economist - In compiling a positioning statement, you will examine The Economist’s value proposition, target customers, their business model, and how they have remained relevant and competitive in the age of digital media outlets.
    • Case Studies Myanmar: The Case of Ooredoo - By studying Ooredoo and Telenor’s marketing strategy in providing mobile financial services in Myanmar, you will determine which investment strategies are most effective to explore the drivers and metrics of CLV to improve customer acquisition and retention.
    • Case Studies Chase Sapphire - This capstone case study will consider the reasons Chase Sapphire pursued the millennial customer for its successful reserve credit card offer, why customers signed up so readily, and whether its bonus point offer was a good investment strategy.
    • Case Studies Becton Dickinson - In this case study, you will analyze Becton Dickinson’s negotiation and cost strategies as well as the long-term effects of drug regulation on the industry. You will then prepare a positioning statement explaining the company’s brand identity. Note: Session topics and electives are subject to change.

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      Contact the school

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    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

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