

Chief Marketing Officer Program

Columbia Business School
Columbia Business School (CBS) is a graduate-level professional school within Columbia University, founded in 1916 and located in the Morningside Heights neighborhood of Manhattan, New York City. It is one of the oldest business schools in the United States, established with a mandate to connect rigorous academic inquiry with the practical demands of commerce in the world's leading financial centre. CBS moved to its current purpose-built home at Columbia's Manhattanville campus — Henry R. Kravis Hall and David Geffen Hall — beginning in 2022, a $600 million development that physically reflects the school's ambitions. The academic philosophy is anchored in what CBS calls "ideas at work": the conviction that theoretical insight and real-world application are inseparable, not sequential.Accreditations and RankingsAccreditations:AACSB accreditedRankings:Financial Times Global MBA Ranking: #9 (2024)Financial Times Executive Education Open Programs: Top 15 globally (2023)Financial Times Executive Education Custom Programs: Top 15 globally (2023)Bloomberg Businessweek MBA Ranking: #7 in the U.S. (2023)QS Global MBA Ranking: #14 worldwide (2024)U.S. News & World Report Best Business Schools: #8 (2024)Executive Education at a GlanceColumbia Business School Executive Education is one of the most active executive education operations in the Ivy League, running over 40 open-enrollment programs annually alongside a substantial custom and corporate solutions portfolio. The school is particularly recognised for programs in finance, value investing, private equity, digital business, healthcare management, and leadership — a reflection of both faculty research strengths and the industries concentrated in New York. Programs range from two-day intensive workshops to multi-week certificates, with the Columbia Senior Executive Program standing out as the flagship general management offering for leaders with significant organisational responsibility. Online and hybrid formats have expanded meaningfully since 2020, with several certificate programs now available in fully live-virtual formats. Open program fees typically range from approximately $3,000 for shorter workshops to $15,000 or more for multi-week residential programs; corporate custom engagements are scoped and priced separately. CBS does not widely publicise scholarships for open executive education participants, though some programs offer alumni pricing for Columbia graduates.Campus and FacilitiesThe Manhattanville campus — bounded by 125th and 133rd Streets in upper Manhattan — represents one of the most significant new business school developments of the past decade. Henry R. Kravis Hall, opened in 2022, was designed by Skidmore, Owings & Merrill and features tiered, flexible classrooms built explicitly for discussion-heavy pedagogy, executive boardrooms, and collaborative spaces designed to eliminate the distinction between seminar and social learning. David Geffen Hall connects to Kravis and houses the business school's social and dining infrastructure. Beyond the buildings, the location matters enormously: executive participants are forty minutes from Wall Street, minutes from Harlem's emerging tech and media ecosystem, and adjacent to Columbia's broader university campus — including its medical centre, law school, and School of International and Public Affairs — enabling cross-disciplinary conversations that are structurally difficult to replicate in isolated suburban campuses.Faculty and ResearchCBS has approximately 200 full-time faculty members, drawn from economics, sociology, psychology, finance, and operations — an unusually broad disciplinary base for a business school. The school is home to several research centres directly relevant to executive learners, including the Heilbrunn Center for Graham & Dodd Investing, the Center on Global Brand Leadership, the Richard Paul Richman Center for Business, Law, and Public Policy, and the Sanford C. Bernstein & Co. Center for Leadership and Ethics. Faculty such as Tano Santos, Sheena Iyengar, and Rita McGrath are not only active researchers but regular contributors to public discourse on investing, decision-making, and competitive strategy — and they teach in executive programs rather than delegating to adjuncts. This proximity of research agenda to classroom instruction gives CBS executive programs an intellectual density that distinguishes them from provider-style executive training.Student Body, Alumni, and Career OutcomesColumbia Business School's alumni network exceeds 47,000 graduates across more than 100 countries, with particular density in financial services, technology, private equity, media, and healthcare — industries where New York's gravitational pull is strongest. Executive education cohorts are typically international and senior: participants in flagship programs such as the Senior Executive Program routinely represent companies from across North America, Europe, and Asia, with functional backgrounds spanning C-suite leadership, investment management, and entrepreneurship. CBS alumni include Warren Buffett (Class of 1951), who credits his time studying under Benjamin Graham as foundational to his investment philosophy — a lineage that continues to attract finance professionals to the school's investing-focused programs specifically. For senior executives, the CBS network operates not only through formal alumni chapters in major cities but through the informal density of CBS graduates in leadership roles at institutions including Goldman Sachs, McKinsey, Blackstone, and major technology firms.
Next Available Cohort
Choose your preferred start date
All-inclusive program fee
Duration
12 months
Format
online
Topic
Marketing
Language
English
About This Program
Why Columbia Business School?
Few business schools can claim a campus embedded in one of the world's most consequential cities — and actually mean it. Columbia Business School has built its entire executive education philosophy around New York as a living laboratory: finance, media, technology, healthcare, and policy all intersect within walking distance of campus, and the faculty who teach executives are the same people advising the institutions that drive those industries.
Your Profile
- The ideal candidate for the Chief Marketing Officer Program is someone ready to make significant changes in today’s fast-evolving marketing environment. Suitable for mid-career or high-potential professionals eager to broaden exposure beyond the marketing function, the program is perfect if you are looking to leverage marketing opportunities and drive process improvement. You will also benefit from the program if you are an entrepreneur, consultant, or someone in charge of sales or demand generation interested in refreshing your skill set and discovering new frameworks to formulate your company’s future marketing road map.
What You'll Learn
- Module 1: Customer Centricity and Analytics - Customer Centricity, Measuring Customer Lifetime Value (CLV), Segmentation and Targeting in a Data-Driven World, Positioning in the Digital Era, Measuring Consumer Preferences, Emerging Trends in Marketing Analytics
- Module 2: Marketing Strategy - Building Successful Brands, Communicating the Brand, Going to Market, Product Strategy, Pricing Strategy, Marketing Strategy: Pulling It All Together
- Module 3: Agile Marketing and Execution - Note: Session topics and electives are subject to change. Foundation of Innovation, Systematic Approaches to Creativity, Digital Marketing, Leveraging Brands, Decision Making in the C-Suite
- Electives Online Electives - Sales Tam Management Strategies, Digital Marketing, Product Management Methodologies, Customer Experience Strategy, B2B Marketing Strategy
- Electives Open-Enrollment Elective - Note: While Columbia Business School Executive Education will attempt to accommodate participant preference selections, we cannot guarantee that all preferences will be granted due to the high demand for our open-enrollment programs. Note: Session topics and electives are subject to change. Behavioral Science in Business, Developing and Leading High-Performance Teams, Driving Strategic Impact, Leading in a Data-Driven World: Developing Quantitative Intuition™, Finance and Accounting for the Nonfinancial Executive, Persuasion Strategies
- Recognition Ceremony and Networking Event In-Person | Two Days - Meet your cohort peers and faculty in person on the Columbia Business School campus in New York City during an optional two-day recognition ceremony and networking event. This event provides you an opportunity to network with your peers as well as professionals from other cohorts to create a lifelong community of global executives. For full details of the curriculum, please download the brochure. Note: Session topics and electives are subject to change.
- Case Studies Amazon - Through this case study, you will examine how traditional retailers can redefine their business models to stay competitive in today’s digital world. You will also prepare a positioning statement for the digital giant.
- Case Studies Starbucks - This case study will explore the coffee conglomerate’s success story by examining the impact of shifting consumer spends, investments in new products, and a return to core values.
- Case Studies The Economist - In compiling a positioning statement, you will examine The Economist’s value proposition, target customers, their business model, and how they have remained relevant and competitive in the age of digital media outlets.
- Case Studies Myanmar: The Case of Ooredoo - By studying Ooredoo and Telenor’s marketing strategy in providing mobile financial services in Myanmar, you will determine which investment strategies are most effective to explore the drivers and metrics of CLV to improve customer acquisition and retention.
- Case Studies Chase Sapphire - This capstone case study will consider the reasons Chase Sapphire pursued the millennial customer for its successful reserve credit card offer, why customers signed up so readily, and whether its bonus point offer was a good investment strategy.
- Case Studies Becton Dickinson - In this case study, you will analyze Becton Dickinson’s negotiation and cost strategies as well as the long-term effects of drug regulation on the industry. You will then prepare a positioning statement explaining the company’s brand identity. Note: Session topics and electives are subject to change.
Frequently Asked Questions
How to Apply
- 1
Check your eligibility
Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
- 2
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Contact the school
Send a message directly to Columbia Business School via Gradia to request a brochure or speak with an admissions advisor.
- 4
Prepare your application
Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
- 5
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Apply directly through Columbia Business School's official application portal.
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