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    Digital Marketing Intensive (Online)
    Columbia Business School

    Digital Marketing Intensive (Online)

    Columbia Business School, New York
    HomeMarketing & SalesColumbia Business SchoolDigital Marketing Intensive (Online)
    6 monthsDuration
    onlineFormat
    EnglishLanguage
    MarketingTopic

    Next Available Cohort

    Choose your preferred start date

    Jun 25 - Dec 17, 2026
    6 months Β· online Β· Instructor-Led
    Open
    $6,950

    All-inclusive program fee

    About This Program

    Digital transformation and big data have revolutionized marketing and its methods, and the industry continues to evolve at an astonishing pace. Successful marketers know that to keep up with shifts in consumer behavior, they need to adapt their strategies and stay current on the latest digital technologies and trends. The Digital Marketing Intensive (Online) is designed to offer a comprehensive overview of digital marketing and its tools, from display advertising, search engine marketing, and social media and influencer marketing to the impact of artificial intelligence (AI) and automation. As a participant, you’ll develop a deep understanding of consumers and the digital channels available to help you reach them as you learn to track, analyze, and optimize your digital campaigns to maximize return on investment (ROI). β€œDigital marketing has become an essential component of every firm’s marketing strategy, but managers are grappling with this continuously evolving medium. It is critical to develop a systematic understanding of digital marketing and how its various components interact by learning concepts and tools whose applicability will endure even as specific technologies and implementation procedures change.”

    Why Columbia Business School?

    Few business schools can claim a campus embedded in one of the world's most consequential cities β€” and actually mean it. Columbia Business School has built its entire executive education philosophy around New York as a living laboratory: finance, media, technology, healthcare, and policy all intersect within walking distance of campus, and the faculty who teach executives are the same people advising the institutions that drive those industries.

    Your Profile

    • Marketers who want to expand their digital skills as well as professionals looking to start a career in digital marketing.

    Benefits

    • Master the essentials of digital marketing channels like display, search, and social media, and deep dive into the world of content marketing
    • Explore the impact of key trends in the digital marketing industry, including AI and automation
    • Discover statistical techniques you can use to implement, test and measure the outcomes of your digital marketing campaigns (mainly using Excel)
    • Learn to collect and use data to enable accurate consumer profiling and targeting, and explore data privacy to understand its potential impact on the future of digital marketing

    What You'll Learn

    • Month 1 - For complete details of the curriculum please download the program brochure. Digital Marketing Introduction, Trends, and Key Ideas, Marketing Funnel and Customer Journey, Data: The Enabler of Digital Marketing, Display Advertising: The Programmatic Ecosystem
    • Month 2 - For complete details of the curriculum please download the program brochure. Display Advertising: Metrics and Targeting, Running Statistical Experiments to Measure Return on Investment (ROI) on Advertising Spend, Search Engine Marketing: Search Engine Optimization, Search Engine Marketing: Sponsored Search Advertising
    • Month 3 - For complete details of the curriculum please download the program brochure. More Statistical Methodologies for Measuring Return on Investment (ROI) on Advertising, Social Media Marketing: Creating Content, Social Media Marketing: Engaging Consumers, Viral Marketing
    • Month 4 - For complete details of the curriculum please download the program brochure. Email Marketing and Affiliate Marketing, Content Marketing and Inbound Marketing, Data-Driven Marketing Attribution Analysis, Data-Driven Techniques to Optimize Channel Budget Allocation
    • Month 5 - For complete details of the curriculum please download the program brochure. AI, Automation, and Ethics in Implementing a Digital Marketing Program, Business-to-Business Marketing, Brand Management in Digital Marketing, Challenges and Risks in Executing a Digital Marketing Program
    • Month 6 - For complete details of the curriculum please download the program brochure. Capstone Project

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Columbia Business School via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Columbia Business School's official application portal.

      Apply now β†’