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    Sales Team Management Strategies (Online)
    Columbia Business School

    Sales Team Management Strategies (Online)

    Columbia Business School, New York
    HomeMarketing & SalesColumbia Business SchoolSales Team Management Strategies (Online)
    7 weeksDuration
    onlineFormat
    EnglishLanguage
    MarketingTopic

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    About This Program

    The cornerstone of profitable businesses are founded upon agile, engaged and highly motivated sales teams that are able to deliver results, quickly and efficiently. With continuous disruptions in the current business landscape, the ability to navigate change and stay at the forefront of digital transformation is crucial for any organization to succeed. In the Sales Team Management Strategies (Online) program from Columbia Business School Executive Education, you’ll discover the latest strategies and frameworks for designing, building, and managing an empowered, high-performance sales team. The capstone project will provide you with an opportunity to apply key learnings from the program, equipping you with an action plan for your organization so you can hit the ground running immediately. Join us to advance your sales leadership career as you transform your team into a highly motivated, digital-savvy, and impactful sales machine that focuses on success and profitability.

    Why Columbia Business School?

    Few business schools can claim a campus embedded in one of the world's most consequential cities — and actually mean it. Columbia Business School has built its entire executive education philosophy around New York as a living laboratory: finance, media, technology, healthcare, and policy all intersect within walking distance of campus, and the faculty who teach executives are the same people advising the institutions that drive those industries.

    Your Profile

    • VPs of sales, senior sales managers, and other sales leaders seeking new frameworks for building and managing a high-performing sales team in a positive work culture to improve productivity and business impact
    • VPs of marketing and sales, heads of product marketing, and other marketing leaders seeking to improve the alignment of marketing and sales to convert more leads to customers, retain repeat business, and grow the business
    • Entrepreneurs and founders/co-founders of organizations seeking to establish a high-performance sales team to support rapid growth and profitability in global markets
    • Sales consultants, business development consultants, and technical sales consultants seeking to amplify their expertise in sales force management frameworks, expand their network with sales leaders, and gain a better understanding of sales leaders’ pain points and how to solve them

    Benefits

    • Align your sales force with business and marketing goals as well as the role team members can play in brand building
    • Apply proven frameworks to build and manage a highly competent, motivated, and productive sales force
    • Use internal and external motivation factors to set sales team goals and targets and to counteract team burnout and turnover
    • Empower your sales force to incorporate social media and digital marketing techniques into sales strategies
    • Evaluate different fixed and variable compensation methods to determine which is most effective for your sales team

    What You'll Learn

    • Module 1 Introduction: Aligning the Sales Force with the Brand - Explore how the sales force fits into the organization’s overall marketing strategy and can expand its role in building the brand. Examine a successful sales force alignment via a case study.
    • Module 2 Sales Force as a Go-To-Market Strategy - Design and determine the size of the sales team. Recognize the roles of the sales team in a sales distribution system. Learn about the implementation of a key account management system.
    • Module 3 Maximizing the Effectiveness of the Sales Force I: Compensation - Explore different variable and fixed compensation systems and understand their impact on sales team behavior. Discover how to select the right compensation system for your sales team.
    • Module 4 Maximizing the Effectiveness of the Sales Force II: Intrinsic Motivation - Learn practical frameworks for implementing a highly motivated sales culture. Explore creative ideas for sales force motivation. Gain insights into the role of sales leaders in a collaborative sales culture.
    • Module 5 Aligning the Sales Force with Marketing - Explore the role of the sales force in pricing. Gain new insights into digital transformation and its effect on the sales process. Understand the role of social media for the sales force.
    • Module 6 Applying the Principles - Develop a sales force management strategy to support digital marketing, branding, and sales in your organization. Complete a capstone project that will serve as your customized action plan to motivate your sales force.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

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    3. 3

      Contact the school

      Send a message directly to Columbia Business School via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Columbia Business School's official application portal.

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