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    Pricing Methodologies (Online): Unlock Pricing Efficiency with Data and Insights
    Columbia Business School

    Pricing Methodologies (Online): Unlock Pricing Efficiency with Data and Insights

    Columbia Business School, New York
    HomeMarketing & SalesColumbia Business SchoolPricing Methodologies (Online): Unlock Pricing Efficiency with Data and Insights
    7 weeksDuration
    onlineFormat
    EnglishLanguage
    MarketingTopic

    Next Available Cohort

    Choose your preferred start date

    Jun 4 - Jul 23, 2026
    7 weeks Β· online Β· Instructor-Led
    Open
    $2,600

    All-inclusive program fee

    About This Program

    Pricing has historically been an essential part of the marketing mix β€” and yet it remains a vastly underutilized tool. When properly applied as a strategic lever, pricing tools can impact your overall business goals, drive profitable growth, enhance customer value, and create the ultimate win-win situation. Learn the psychology behind pricing and what it takes to find the sweet spot between customer behavior and profit maximization. By shifting from traditional pricing methodologies to an analytics-based approach, product and marketing professionals found that effective pricing tactics become self-evident through the data. In this program, learn to optimize revenue through pricing from a global expert who built teams and developed analytic approaches foundational to organizations like Amazon and Uber.

    Why Columbia Business School?

    Few business schools can claim a campus embedded in one of the world's most consequential cities β€” and actually mean it. Columbia Business School has built its entire executive education philosophy around New York as a living laboratory: finance, media, technology, healthcare, and policy all intersect within walking distance of campus, and the faculty who teach executives are the same people advising the institutions that drive those industries.

    Your Profile

    • For mid- to senior-level professionals in sales, marketing, and general management.

    Benefits

    • Set pricing as a benchmark to maximize profit, improve market share, and create customer value
    • Understand historical and modern methods of pricing and customer perception
    • Use analytics and quantitative tools to determine prices and measure their effectiveness
    • Apply behavioral economics to determine optimal pricing
    • Engage with stakeholders across functions to improve tactical pricing
    • Focus on pricing dynamics using a real-world approach that supersedes "competitive pricing"

    What You'll Learn

    • Module 1 Introduction to Pricing - Get real-world context through an assessment of pricing methodologies broadly as well as within their organization.
    • Module 2 Models of Consumer Demand - Explore the underlying economics of pricing, including the quantitative terms and approaches used to maximize revenue.
    • Module 3 Price Segmentation - Examine the potential benefits of both customer segmentation and product segmentation.
    • Module 4 Setting and Updating Prices over Time - Explore the "why" and "how" of pricing changes and identify both potential opportunities and inhibiting factors for dynamic pricing in your organization.
    • Module 5 Customized Pricing - Explore the project taken by Nomis Solutions, the industry-leading pricing and profitability management organization, for an e-car auto loan services organization, and see how economic functions and logistic regressions help refine price, improve processes and systems, and reduce customer churn.
    • Module 6 The Behavioral Economics of Pricing - Examine historical pricing scandals and their surrounding psychology. Learn why some aspects of pricing are not rational and why customer responses are not consistent so participants can apply these lessons to their organization’s pricing playbook.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Columbia Business School via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Columbia Business School's official application portal.

      Apply now β†’