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Customer Analytics
UBC Sauder School of Business

Customer Analytics

UBC Sauder School of Business, Vancouver
N/ADuration
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Data & AITopic

Interested in this program?

No upcoming dates are listed right now. Register your interest and UBC Sauder School of Business will let you know when the next cohort opens.

About This Program

Understanding customer buying habits and lifestyle preferences help organizations make effective and profitable decisions. There is a vast amount of data that can be used to not only describe customers past and current buying behaviours, but also predict future ones. This course examines the role data plays in understanding, driving, and improving customer acquisition, support, and retention.

Why UBC Sauder School of Business?

Anchored in Vancouver — one of the most internationally connected cities in North America — UBC Sauder sits at the intersection of Pacific Rim commerce, Indigenous business leadership, and sustainability-oriented management thinking. For senior professionals who need more than an Atlantic or European perspective on global business, Sauder offers something genuinely harder to find: rigorous Canadian academia with an Asia-Pacific orientation baked into the curriculum, not bolted on.

Your Profile

  • Marketing professionals seeking to apply data analytics to customer acquisition and retention strategies.
  • Business analysts who work with customer data and want to develop segmentation and persona skills.
  • Managers responsible for customer lifecycle decisions who need a foundation in data-driven approaches.

Benefits

  • Examine tools, techniques, and strategies to collect, manage, and analyze marketing and customer data.
  • Develop data-based customer personas.
  • Conduct data-based customer segmentation.
  • Use data analytics to predict customer behaviour.
  • Develop customer insights across the entire customer lifecycle.

What You'll Learn

  • Tools, techniques, and strategies to collect, manage, and analyze marketing and customer data.
  • Developing data-based customer personas.
  • Conducting data-based customer segmentation.
  • Using data analytics to predict customer behaviour.
  • Developing customer insights across the entire customer lifecycle.

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to UBC Sauder School of Business via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through UBC Sauder School of Business's official application portal.

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