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    Data Visualization and Storytelling
    UBC Sauder School of Business

    Data Visualization and Storytelling

    UBC Sauder School of Business, Vancouver
    HomeData & AIUBC Sauder School of BusinessData Visualization and Storytelling
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    About This Program

    Today's organizations have access to a sea of data across a wide variety of channels and activities. However, communicating critical take-aways to stakeholders and creating actionable insights and decisions is becoming increasingly difficult. This course focuses on how to communicate and sell marketing strategies, activities, and results using a combination of visual thinking, storytelling, dashboards, and data visualizations to a diverse range of audiences. Learning outcomes include: explaining the importance of visual communication and storytelling; describing what data visualization is; applying industry-standard tools to identify the appropriate charts, graphs, and visual elements required for data visualization; and visualizing data to communicate marketing and organizational strategies and get stakeholder buy-in.

    Why UBC Sauder School of Business?

    Anchored in Vancouver β€” one of the most internationally connected cities in North America β€” UBC Sauder sits at the intersection of Pacific Rim commerce, Indigenous business leadership, and sustainability-oriented management thinking. For senior professionals who need more than an Atlantic or European perspective on global business, Sauder offers something genuinely harder to find: rigorous Canadian academia with an Asia-Pacific orientation baked into the curriculum, not bolted on.

    Your Profile

    • Marketing and communications professionals who need to present data-driven insights to diverse audiences.
    • Business analysts and product managers involved in reporting marketing performance and organizational strategy.
    • Professionals building foundational skills in data visualization as part of a marketing analytics pathway.

    Benefits

    • Apply industry-standard tools to identify the appropriate charts, graphs, and visual elements required for data visualization.
    • Visualize data to communicate marketing and organizational strategies and get stakeholder buy-in.
    • Use storytelling techniques to make data findings compelling and actionable for diverse audiences.

    What You'll Learn

    • Explain the importance of visual communication and storytelling.
    • Describe what data visualization is.
    • Apply industry-standard tools to identify the appropriate charts, graphs, and visual elements required for data visualization.
    • Visualize data to communicate marketing and organizational strategies and get stakeholder buy-in.

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to UBC Sauder School of Business via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through UBC Sauder School of Business's official application portal.

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