Skip to content

    ๐Ÿ‘‹ Quick question โ€” how are we doing?

    Data Visualization and Storytelling
    UBC Sauder School of Business

    Data Visualization and Storytelling

    UBC Sauder School of Business, Vancouver
    HomeData & AIUBC Sauder School of BusinessData Visualization and Storytelling
    N/ADuration
    N/AFormat
    EnglishLanguage
    Data & AITopic

    Interested in this program?

    No upcoming dates are listed right now. Register your interest and UBC Sauder School of Business will let you know when the next cohort opens.

    About This Program

    Today's organizations have access to a sea of data across a wide variety of channels and activities. However, communicating critical take-aways to stakeholders and creating actionable insights and decisions is becoming increasingly difficult. This course focuses on how to communicate and sell marketing strategies, activities, and results using a combination of visual thinking, storytelling, dashboards, and data visualizations to a diverse range of audiences. Learning outcomes include: explaining the importance of visual communication and storytelling; describing what data visualization is; applying industry-standard tools to identify the appropriate charts, graphs, and visual elements required for data visualization; and visualizing data to communicate marketing and organizational strategies and get stakeholder buy-in.

    Why UBC Sauder School of Business?

    Anchored in Vancouver โ€” one of the most internationally connected cities in North America โ€” UBC Sauder sits at the intersection of Pacific Rim commerce, Indigenous business leadership, and sustainability-oriented management thinking. For senior professionals who need more than an Atlantic or European perspective on global business, Sauder offers something genuinely harder to find: rigorous Canadian academia with an Asia-Pacific orientation baked into the curriculum, not bolted on.

    Your Profile

    • Marketing and communications professionals who need to present data-driven insights to diverse audiences.
    • Business analysts and product managers involved in reporting marketing performance and organizational strategy.
    • Professionals building foundational skills in data visualization as part of a marketing analytics pathway.

    Benefits

    • Apply industry-standard tools to identify the appropriate charts, graphs, and visual elements required for data visualization.
    • Visualize data to communicate marketing and organizational strategies and get stakeholder buy-in.
    • Use storytelling techniques to make data findings compelling and actionable for diverse audiences.

    What You'll Learn

    • Explain the importance of visual communication and storytelling.
    • Describe what data visualization is.
    • Apply industry-standard tools to identify the appropriate charts, graphs, and visual elements required for data visualization.
    • Visualize data to communicate marketing and organizational strategies and get stakeholder buy-in.

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8โ€“15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs โ†’
    3. 3

      Contact the school

      Send a message directly to UBC Sauder School of Business via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through UBC Sauder School of Business's official application portal.

    Other Data & AI programs at UBC Sauder School of Business

    1 / 14