Skip to content
Customer Centricity
W. P. Carey School of Business

Customer Centricity

W. P. Carey School of Business, Tempe
AnytimeDuration
onlineFormat
EnglishLanguage
MarketingTopic

Next Available Cohort

Choose your preferred start date

Anytime - Self-Paced
online · Self-Paced
Open
$450

All-inclusive program fee

About This Program

This course explores how customer-centric strategies influence customer experience, organizational performance, and long-term business success in both B2B and B2C environments. Participants will examine customer expectations, evaluate service strategies, and develop practical tools for understanding customer interactions. The program offers a fully asynchronous online learning experience, including applied business examples, practical frameworks, interactive peer discussion opportunities, and self-paced coursework with independent application activities. Upon successful completion, participants will receive a digital badge and gain practical tools for improving customer experiences and organizational performance.

Why W. P. Carey School of Business?

The W. P. Carey School of Business offers executive education rooted in a culture of innovation and practical application, particularly strong in supply chain management, business analytics, and leadership development. Its programs leverage the dynamic economic environment of the Phoenix metropolitan area, providing participants with direct exposure to a rapidly growing business hub.

Your Profile

  • Professionals in sales, marketing, strategy, operations, finance, and customer experience roles
  • Managers and team leaders responsible for customer loyalty and service improvement
  • Emerging leaders seeking stronger customer-focused decision-making skills
  • Individuals interested in improving customer experiences and organizational performance
  • Professionals looking to strengthen business acumen through a customer-centric lens

Benefits

  • Analyze customer-centric business strategies in B2B and B2C organizations.
  • Understand customer expectations and behaviors.
  • Build and construct customer journey maps and service blueprints.
  • Identify and evaluate opportunities for service innovation.
  • Improve customer-focused decision-making.

What You'll Learn

  • Customer-Centric Culture: Define customer-centric culture and examine how organizations align business practices around customer needs and experiences.
  • Customer Value: Summarize the four types of customer loyalty and explore how customer value influences long-term business relationships.
  • Customer Journey Mapping: Design a customer journey map to better understand customer interactions, experiences, and key touchpoints.
  • Blueprinting: Construct a company blueprint to examine how internal processes and customer-facing activities work together.
  • Customer Segmentation: Classify specific customer segments companies target in order to better understand customer needs and business strategies.
  • Customer-Centric Innovation and Value Creation: At the end of this module, you will be able to produce a jobs-to-be-done outcome.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to W. P. Carey School of Business via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through W. P. Carey School of Business's official application portal.