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Foundations of Service Excellence
W. P. Carey School of Business

Foundations of Service Excellence

W. P. Carey School of Business, Tempe
AnytimeDuration
onlineFormat
EnglishLanguage
MarketingTopic

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Anytime - Self-Paced
online · Self-Paced
Open
$399

All-inclusive program fee

About This Program

In this course, you will explore how to identify the four service quality gaps within an organization, and learn best practices for closing them. To provide an excellent customer experience, these gaps must be identified as a first step in the process to increasing customer loyalty. You will also learn why service excellence is an important aspect of any successful organization, and begin to put these into practice.

Why W. P. Carey School of Business?

The W. P. Carey School of Business offers executive education rooted in a culture of innovation and practical application, particularly strong in supply chain management, business analytics, and leadership development. Its programs leverage the dynamic economic environment of the Phoenix metropolitan area, providing participants with direct exposure to a rapidly growing business hub.

Benefits

  • Understand the customer's perspective on service quality.
  • Grasp the organizational importance of service quality.
  • Identify the four provider gaps in the Service Quality Gaps model.
  • Learn best practices for closing each of the provider gaps.
  • Apply the Gaps Model of Service Quality to your organization.

What You'll Learn

  • Define what service quality represents from the customer's point of view
  • Explain why service quality is important to organizations
  • Describe the four provider gaps in the Service Quality Gaps model
  • Identify best practices for closing each of the provider gaps
  • Apply the Gaps Model of Service Quality to your organization

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to W. P. Carey School of Business via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through W. P. Carey School of Business's official application portal.