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    Digital Business Strategy: Harnessing Our Digital Future
    MIT Sloan School of Management

    Digital Business Strategy: Harnessing Our Digital Future

    MIT Sloan School of Management, Cambridge
    HomeMIT Sloan School of ManagementDigital Business Strategy: Harnessing Our Digital Future
    7 weeksDuration
    onlineFormat
    EnglishLanguage
    Digital TransformationTopic

    Available Cohorts

    Choose your preferred start date

    May 20 - Jul 7, 2026
    7 weeks · online · Self-Paced
    Open
    Jul 29 - Sep 15, 2026
    7 weeks · online · Self-Paced
    Open
    Oct 7 - Nov 24, 2026
    7 weeks · online · Self-Paced
    Open
    $3,250

    All-inclusive program fee

    About This Program

    In recent years, innovative businesses have used a range of novel digital tools, from apps to AI, to invent new business models and delight customers with convenience, high quality, and low prices. This wave of technology-fueled disruption has already transformed many industries, and it’s just getting started. This executive program explores how new and existing business strategies can be improved through the introduction of technologies and digital systems. The framework of the course is based on the book Machine, Platform, Crowd: Harnessing Our Digital Future written by MIT Sloan faculty and New York Times best selling authors Erik Brynjolfsson and Andrew McAfee. This places the program in a unique position to leverage the knowledge and experience of these experts and guide you towards the creation of innovative business strategies.


    This 6-week course will guide you through an exploration of the principles that underpin Erik Brynjolfsson and Andrew McAfee’s book, research, and teaching. It frames this particular approach to business strategy as an attempt to find a balance between methods that have been used traditionally and new ways in which companies can use technology to improve their best-practices.


    The main focus of this executive program is the rebalancing of three key relationships: human minds and machines; physical products and digital platforms; and the core (centralized knowledge) and the crowd (decentralized knowledge). You’ll be introduced to examples of companies that have excelled at finding a harmony between tradition and technology. Furthermore, you’ll be supported in uncovering ways to relate these principles to your organization through weekly, ongoing project submissions which encourage you to apply concepts to a business scenario.


    "People are racing against the machine, and many of them are losing that race… Instead of racing against the machine, we need to learn to race with the machine. That is our grand challenge." – Erik Brynjolfsson


    Explore the ways in which the strategies for new or existing businesses can be improved with transformative technologies like artificial intelligence (AI)


    Understand the need to rebalance the three key relationships: human minds and machines; physical products and digital platforms; and the core and the crowd


    Identify transformative principles that have worked for real-world companies as you explore ways to implement them in your own context


    Develop a review of how transformational technologies could fit into a business of your choice

    Why MIT Sloan School of Management?

    MIT Sloan doesn't trade on prestige alone — it trades on proximity. Proximity to one of the world's densest concentrations of engineering, AI, and life sciences research, and to a faculty that publishes the ideas executives will be managing around in five years. If you want to understand how technology reshapes strategy before it reshapes your industry, this is the room to be in.

    Your Profile

    • This program aims to provide CEOs, managers, C-suite executives, and entrepreneurs with the knowledge they need to analyze traditional business strategy models and enhance them in light of ever-present disruptive technologies. By highlighting the need to explore new balances between mind and machine, product and platform, and the core and the crowd, this program will enable participants to analyze and alter (if necessary) their business strategies to introduce, or better deal with the introduction of, disruptive technologies.

    Benefits

    • Explore the ways in which the strategies for new or existing businesses can be improved with transformative technologies like artificial intelligence (AI)
    • Understand the need to rebalance the three key relationships: human minds and machines; physical products and digital platforms; and the core and the crowd
    • Identify transformative principles that have worked for real-world companies as you explore ways to implement them in your own context
    • Develop a review of how transformational technologies could fit into a business of your choice

    What You'll Learn

    • Introducing Digital Transformation
    • Artificial Intelligence
    • Platforms in a Digital Economy
    • The Platform Revolution
    • Harnessing the Crowd
    • Limits to Decentralization