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Evaluating the Opportunity for Your Small Business
W. P. Carey School of Business

Evaluating the Opportunity for Your Small Business

W. P. Carey School of Business, Tempe
HomeInnovationW. P. Carey School of BusinessEvaluating the Opportunity for Your Small Business
AnytimeDuration
onlineFormat
EnglishLanguage
InnovationTopic

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Anytime - Self-Paced
online · Self-Paced
Open
$275

All-inclusive program fee

About This Program

This course is part of a four-course program, the Certificate in Small Business Management, from ASU’s W. P. Carey School of Business. The courses that make up the certificate program are designed to expose you to a set of best practices while at the same time letting you see that there can be significant learning derived from studying the mistakes of others. You will come to think of the lessons embedded in these courses as short movies of the future, your future, with the ability to write your own story. After all, small business entrepreneurship is a very personal endeavor. Do you know what you don't know about your entrepreneurial opportunities? That’s exactly what this course is designed to do by addressing tough questions around your opportunities.

Why W. P. Carey School of Business?

The W. P. Carey School of Business offers executive education rooted in a culture of innovation and practical application, particularly strong in supply chain management, business analytics, and leadership development. Its programs leverage the dynamic economic environment of the Phoenix metropolitan area, providing participants with direct exposure to a rapidly growing business hub.

Benefits

  • Gain a general approach for evaluating business opportunities.
  • Understand how to assess the competitive landscape and potential for profitability.
  • Earn a digital badge upon completion, validating your business skills.

What You'll Learn

  • A general approach for evaluating opportunities
  • How to size up your opportunity
  • The competitive landscape
  • The potential for profitability
  • Timing-context-sources of information

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to W. P. Carey School of Business via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through W. P. Carey School of Business's official application portal.