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Voice of the Customer
W. P. Carey School of Business

Voice of the Customer

W. P. Carey School of Business, Tempe
AnytimeDuration
onlineFormat
EnglishLanguage
InnovationTopic

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Anytime - Self-Paced
online · Self-Paced
Open
$399

All-inclusive program fee

About This Program

Understanding the voice of the customer can often be a difficult task. In this course, You'll learn how to listen to customers and dissect their problems in order to apply their feedback in a positive way, so your organization can innovate. You will also learn the kinds of things to listen for, which can make a huge difference in interpreting and understanding your customer’s needs. The variables that influence your customer’s choices will also be explored in this course.

Why W. P. Carey School of Business?

The W. P. Carey School of Business offers executive education rooted in a culture of innovation and practical application, particularly strong in supply chain management, business analytics, and leadership development. Its programs leverage the dynamic economic environment of the Phoenix metropolitan area, providing participants with direct exposure to a rapidly growing business hub.

Benefits

  • Develop skills to listen to customers and dissect their problems.
  • Apply customer feedback to drive organizational innovation.
  • Understand variables influencing customer choices and decision-making.
  • Acquire knowledge of qualitative research and survey methods for customer listening.

What You'll Learn

  • How to listen to customers and what to listen for
  • Discover what variables influence customers' willingness to change and make new choices
  • Gain knowledge of qualitative research and survey methods for listening

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to W. P. Carey School of Business via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through W. P. Carey School of Business's official application portal.