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Impact and Influence
Cranfield School of Management

Impact and Influence

Cranfield School of Management, Cranfield
2 daysDuration
in-personFormat
EnglishLanguage
LeadershipTopic

Available Cohorts

Choose your preferred start date

Nov 25 - Nov 26, 2026
2 days · in-person · Instructor-Led · Cranfield Campus
Open
May 12 - May 13, 2027
2 days · in-person · Instructor-Led · Cranfield Campus
Open
$3,924

All-inclusive program fee

About This Program

This two-day residential course helps managers enhance their personal presence and communication skills. Participants will learn to use various tactics to engage and influence others effectively in different settings. The program focuses on developing authentic personal impact, communicating messages with clarity, and maintaining confidence in high-pressure situations. Through roleplaying leadership challenges, participants gain self-awareness of their verbal and physical presence, identifying strengths and areas for improvement to present themselves with heightened credibility. Peer-to-peer co-coaching provides constructive feedback, fostering greater influence across the organization. The course also covers goal setting and action planning to develop clear intentions for successful communication in meetings, presentations, and critical conversations. A personal, goal-oriented Action Focus Plan is developed to sustain learning beyond the program.

Why Cranfield School of Management?

Cranfield is one of the few business schools in the world that operates entirely at postgraduate level, with no undergraduates on campus — which means the faculty, the facilities, and the culture are built exclusively around people who already have careers, not people who are just beginning them. Its location on an active aerospace and technology campus in Bedfordshire gives it an intellectual atmosphere you simply won't find in a city-centre school, and its executive education programmes carry a reputation for rigorous, application-focused learning that has been earned over decades, not manufactured for a ranking.

Your Profile

  • Middle and senior managers increasingly involved in cross-functional projects who need to be more influential across their organization and networks.
  • Middle and senior managers who need to be more impactful during client-facing scenarios.
  • Middle and senior managers who require more visibility and confidence when contributing to executive discussions.
  • Middle and senior managers working under pressure who need to project greater credibility in challenging situations.

Benefits

  • Develop effective tactics to engage and influence others in diverse professional environments.
  • Enhance personal impact and authenticity, communicating messages with greater clarity and purpose.
  • Strengthen inner confidence and ability to think effectively in high-pressure situations.
  • Gain self-awareness of your verbal and physical presence through roleplaying and peer feedback.
  • Learn to give and receive constructive feedback, improving influence across all organizational levels.
  • Create a personal, goal-oriented Action Focus Plan to apply learnings and sustain development.

What You'll Learn

  • Framing impact and influence
  • Techniques for getting focused
  • Connecting and engaging - first impressions
  • Self-awareness
  • Personal performance awareness stories
  • Environment mapping
  • Analysing your performance
  • Journaling
  • Impactful communication
  • Delivering key messages
  • Managing your energy for high performance

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to Cranfield School of Management via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Cranfield School of Management's official application portal.

    Apply now →