Skip to content

    πŸ‘‹ Quick question β€” how are we doing?

    Marketing Tools For Digital Media And Platforms
    Indian Institute of Management Ahmedabad

    Marketing Tools For Digital Media And Platforms

    Indian Institute of Management Ahmedabad, Ahmedabad
    HomeMarketing & SalesIndian Institute of Management AhmedabadMarketing Tools For Digital Media And Platforms
    5 daysDuration
    in-personFormat
    EnglishLanguage
    MarketingTopic

    Next Available Cohort

    Choose your preferred start date

    Jul 13 - Jul 17, 2026
    5 days Β· in-person Β· Instructor-Led Β· Ahmedabad
    Open
    $2,036

    All-inclusive program fee

    About This Program

    Digital and social media marketing has become a critical driver of business growth in today's connected world. With increasing adoption of digital platforms, organizations must effectively leverage data, technology, and strategy to engage and convert customers. This programme is designed for executives and entrepreneurs looking to build capabilities in digital marketing strategy, product management, pricing, distribution, and digital advertising, along with social media, influencer marketing, and AI applications. Participants will also gain an understanding of digital tools, metrics, analytics, and social listening. Delivered through a mix of case studies, simulations, and data-driven exercises, the programme focuses on practical application and strategic thinking. It equips participants to design and lead integrated, multi-channel digital campaigns and enhance their effectiveness in digital marketing roles. The programme is designed to equip participants with the strategic thinking and practical skills required to succeed in today's digital-first marketing environment. By the end of the programme, participants will be better prepared to make data-driven decisions, drive impactful campaigns, and lead digital marketing initiatives effectively.

    Why Indian Institute of Management Ahmedabad?

    IIM Ahmedabad occupies a position in South Asian management education that has no close rival β€” it is the institution that shaped the first generation of India's corporate leaders and continues to set the intellectual agenda for business in one of the world's fastest-growing economies. For senior professionals seeking rigorous, research-grounded executive education with a distinctly Indian strategic context, there is simply nowhere else like it.

    Your Profile

    • Mid- to senior-level managers involved in implementing and monitoring digital strategies within their organizations.
    • Managers, entrepreneurs, and consultants seeking to leverage digital media and outreach for organizational growth.
    • Founders and business leaders driving digital product or service initiatives or undergoing digital transformation.
    • Professionals with experience in traditional marketing who are looking to transition into digital-focused roles.

    Benefits

    • Learn to design and execute integrated digital campaigns, from planning to performance evaluation and optimization.
    • Gain learning experience in running digital and social media campaigns, using real data to improve targeting, engagement, and ROI.
    • Develop a comprehensive view of key digital marketing domains, including earned media, paid media, social media, and web analytics.
    • Use AI applications and social listening tools to inform marketing strategy.

    What You'll Learn

    • Leadership Roles in Digital Marketing
    • Organic Digital Marketing Tools and Techniques
    • Digital Product Management
    • Digital Pricing Strategies
    • Digital Distribution Strategies
    • Digital Advertising
    • B2B Digital Marketing
    • Digital Metrics and Performance Measurement
    • Social Media Marketing
    • Influencer Marketing
    • AI Applications in Marketing
    • Digital and Social Media Analytics
    • Social Listening and Experimentation

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs β†’
    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Ahmedabad via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Ahmedabad's official application portal.

      Apply now β†’