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    Strategic Pricing Architecture for Profitable Growth
    Indian Institute of Management Ahmedabad

    Strategic Pricing Architecture for Profitable Growth

    Indian Institute of Management Ahmedabad, Ahmedabad
    HomeMarketing & SalesIndian Institute of Management AhmedabadStrategic Pricing Architecture for Profitable Growth
    3 daysDuration
    in-personFormat
    EnglishLanguage
    MarketingTopic

    Next Available Cohort

    Choose your preferred start date

    Jun 15 - Jun 17, 2026
    3 days Β· in-person Β· Instructor-Led Β· Ahmedabad
    Open
    $1,150

    All-inclusive program fee

    About This Program

    Pricing is one of the most powerful levers for driving profitability, yet it is often underutilized or applied without strategic rigor in many organizations. In today's environment-marked by evolving customer expectations, intensifying competition, digital business models, and increasing cost pressures-executives must master both the strategic and tactical dimensions of pricing. This executive education programme is designed to equip decision-makers with the robust frameworks, analytical tools, and behavioral insights required to make more informed and confident pricing decisions. The programme provides a comprehensive exploration of pricing from multiple perspectives: customer value and willingness to pay, demand elasticity, cost structures, psychological triggers, bundling strategies, promotions, and competitive responses. It combines rigorous analytical techniques-such as pricing response models and activity-based costing-with behavioral insights into how consumers perceive and react to prices. Special emphasis is placed on digital pricing models, including dynamic and personalized pricing. Through a blend of case discussions, conceptual sessions, and hands-on exercises, participants will learn to diagnose pricing challenges, develop value-based pricing strategies, and avoid common pitfalls such as price wars or cost-plus thinking. Real-world cases from industries such as consumer goods, digital platforms, industrial products, and services help translate ideas into practice. This programme is ideally suited for mid- to senior-level professionals involved in marketing, sales, finance, and strategy, as well as entrepreneurs and product managers seeking to enhance their pricing capabilities. By the end of the course, participants will be equipped with actionable tools to design pricing strategies that enhance both customer value and business profitability.

    Why Indian Institute of Management Ahmedabad?

    IIM Ahmedabad occupies a position in South Asian management education that has no close rival β€” it is the institution that shaped the first generation of India's corporate leaders and continues to set the intellectual agenda for business in one of the world's fastest-growing economies. For senior professionals seeking rigorous, research-grounded executive education with a distinctly Indian strategic context, there is simply nowhere else like it.

    Your Profile

    • Mid- to senior-level professionals in Marketing, Sales, Finance, and Strategy
    • Business Unit Heads and Profit Centre Managers
    • Product Managers and Category Managers
    • Entrepreneurs and Founders
    • Consultants advising on pricing and revenue strategy

    Benefits

    • Set prices grounded in customer willingness to pay rather than cost-plus or competitor benchmarks.
    • Build pricing response models and run price sensitivity analysis using real-world data.
    • Design bundling, two-part tariff, and promotion strategies suited to specific product-market contexts.
    • Identify and counter pricing pitfalls - price wars, over-discounting, and misaligned incentives.
    • Apply activity-based costing and contribution margin thinking to make-or-buy decisions.

    What You'll Learn

    • Measuring Demand and Price Sensitivity / Pricing Response Models: The Customer View of Value and Prices
    • Value Pricing
    • Value Pricing from Response Model
    • Price Bundling
    • Two-Part Tariff
    • Psychological Aspects of Pricing
    • The Psychology of Promotions
    • Price Wars
    • Digital Pricing
    • Assessing Performance Using Costing Data - Relationship Between Costs, Volume and Profit
    • Activity-Based Pricing and Customer Profitability
    • Relevant Costs for Alternative Choice Decisions Make Versus Outsourcing Decisions

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Ahmedabad via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Ahmedabad's official application portal.

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