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Nudges, Choices and Managing Human Behavior
Indian Institute of Management Ahmedabad

Nudges, Choices and Managing Human Behavior

Indian Institute of Management Ahmedabad, Ahmedabad
HomeMarketing & SalesIndian Institute of Management AhmedabadNudges, Choices and Managing Human Behavior
3 daysDuration
in-personFormat
EnglishLanguage
MarketingTopic

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About This Program

Organizations around the globe are increasingly using "nudge thinking" to help people make more efficient decisions. Nudge units are applying insights from the field of behavioral science to design communication, create change, and build a customer-centric approach to strategy. When these insights are applied to business management, managers may discover novel ways to communicate and deliver value, improve product and service performance, and help stakeholders make better choices. In this programme, participants will learn how to use the basic tenets of behavioral economics to enhance business and management outcomes. Through a highly immersive and interactive learning environment, the participants will learn first how to use data-based insights to predict business outcomes and then learn how to apply behavioral insights to garner better growth through marketing effectiveness in the organization. Though the programme would be focused majorly on sales and marketing, it would offer an integrated view of the business processes and the role of nudges in the same. The major objective of the programme is to improve sales management decision processes through synergy between behavioral economics and organization dynamics at the overall level.

Why Indian Institute of Management Ahmedabad?

IIM Ahmedabad occupies a position in South Asian management education that has no close rival — it is the institution that shaped the first generation of India's corporate leaders and continues to set the intellectual agenda for business in one of the world's fastest-growing economies. For senior professionals seeking rigorous, research-grounded executive education with a distinctly Indian strategic context, there is simply nowhere else like it.

Your Profile

  • Mid-senior level executives primarily from marketing and sales functions with authority to present choices to clients, customers, and other key stakeholders.
  • Executives from various industries such as FMCG, Auto, Finance, Healthcare, Media, and Policy, as well as start-up entrepreneurs.

Benefits

  • Use data-based insights to predict business outcomes and apply behavioral interventions in sales.
  • Design nudges that shape employee and customer behaviour to improve marketing effectiveness.
  • Apply behavioral economics frameworks to improve decision-making processes in sales management.

What You'll Learn

  • Module-1: Understanding human decision science.
  • Module-2: Shaping the behaviour of employees and customers.
  • Module-3: Crafting Nudges and using them in sales and marketing.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

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  3. 3

    Contact the school

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  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Indian Institute of Management Ahmedabad's official application portal.

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