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    AI-Driven Product Strategy
    Kellogg School of Management

    AI-Driven Product Strategy

    Kellogg School of Management, Evanston
    7 weeksDuration
    onlineFormat
    EnglishLanguage
    Data & AITopic

    Available Cohorts

    Choose your preferred start date

    Sep 10 - Oct 29, 2026
    7 weeks · online · Instructor-Led
    Open
    Nov 19, 2026 - Jan 21, 2027
    9 weeks · online · Instructor-Led
    Open
    $3,050

    All-inclusive program fee

    About This Program

    As artificial intelligence (AI) reshapes industries and raises customer expectations, organizations demand greater speed, improved precision and sharper decision making from their product teams. Yet, many professionals remain caught in cycles of reactive execution, fragmented alignment and process-heavy routines. Now, the role of product management calls for the ability to shape strategy, influence cross-functional teams, make decisions that drive measurable outcomes and leverage AI daily. The eight-week AI-Driven Product Strategy online program empowers participants to lead the entire product life cycle, from vision and discovery to go-to-market (GTM) strategy and growth. It delivers an AI-forward curriculum that blends rigor with applied learning. This will help professionals strengthen their product strategy, planning and roadmapping skills to turn efforts into business outcomes. Throughout the program, participants actively use generative AI (gen AI) tools and signature frameworks to tackle product challenges, turn insights into action and lead high-stakes conversations with confidence. By the end of the program, participants gain the strategic clarity and AI-driven confidence needed to lead product development and drive innovation.

    Why Kellogg School of Management?

    Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.

    Your Profile

    • Senior product leaders seeking to formalize experience-based success with portfolio and monetization strategy, gen AI capabilities, board-facing strategy and multi-product execution
    • Mid-Senior product managers looking to shift from reactive execution to strategic product leadership by building business fluency, applying AI with clarity and influencing product direction
    • Professionals from product marketing, data and analytics, engineers and consultants aiming to pivot into formal product or strategy roles by gaining end-to-end life cycle knowledge, structured product thinking and an AI-first mindset
    • Technical professionals looking to bridge the gap between engineering expertise and strategic product management across the life cycle
    • Aspiring product leaders focused on driving growth with data-backed decisions, AI-driven insights and proven frameworks
    • Valid email address
    • Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone)
    • The latest version of your preferred browser to access our learning platform (Chrome and Firefox are preferred for accessing Canvas)
    • Microsoft Office and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts
    • Additional software and resources may be required for certain programs – this will be communicated upon registration and/or at the beginning of the program

    Benefits

    • Design a strategic product vision and roadmap that aligns with corporate goals and motivates organizational alignment
    • Analyze product opportunities using frameworks and AI-supported insights to inform strategic decisions
    • Build and deliver monetization and GTM strategies that drive product-led growth
    • Apply proven practices in product development, pricing and growth to deliver long-term business value
    • Evaluate communication and influence strategies to strengthen stakeholder alignment and decision making

    What You'll Learn

    • Module 1: Product Vision, Strategy and Leadership
    • Module 2: Opportunity Analysis and Product Discovery
    • Module 3: Product Design, User Experience and Agile Development
    • Module 4: Product Planning and Roadmapping
    • Module 5: Go-To-Market Strategy and Product-Led Growth
    • Module 6: Product Pricing, Packaging and Monetization
    • Module 7: Managing Product Evolution and Growth
    • Module 8: Communication and Influence Skills for Product Managers

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Kellogg School of Management via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Kellogg School of Management's official application portal.

      Apply now →