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Professional Certificate in AI-Enabled Product Management
Kellogg School of Management

Professional Certificate in AI-Enabled Product Management

Kellogg School of Management, Evanston
HomeData & AIKellogg School of ManagementProfessional Certificate in AI-Enabled Product Management
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About This Program

Demand for product managers who can align all the stakeholders involved in launching or enhancing a product - while also providing a strategic vision - is high. This program is designed to prepare professionals to build and manage a product roadmap through user research, prototyping and product analysis. Learn the skills that will deliver the most commercial impact for employers. The Professional Certificate in AI-Enabled Product Management provides a launchpad for advancing your career in product management. Participants will develop the essential strategic and tactical skills and capabilities needed for in-demand product management roles in this fast-growing field.

Why Kellogg School of Management?

Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.

Your Profile

  • Early-career professionals with one to five years of experience as a product manager or in a product support role
  • Professionals making a lateral career move from an adjacent field such as engineering, UX/UI, marketing or sales

Benefits

  • Master the end-to-end process of discovering, designing, developing, delivering and managing products
  • Learn the strategic thinking and tactical implementation skills needed to become a professional product manager
  • Gain certifications in product management tools and methodologies including project management, wireframing (Balsamiq) and analytics (Google Analytics).
  • Hone your communication, negotiation and influence skills to effectively manage people and relationships
  • Apply frameworks and tools to develop a start-to-finish product marketing plan for a product

What You'll Learn

  • Module 1: Introduction to Product Management
  • Module 2: Customer Insights for Product Innovation
  • Module 3: Analyzing Product Opportunities
  • Module 4: Product Discovery and Requirements Definition
  • Module 5: Business Model Design
  • Module 6: Financial Analysis for Product Managers
  • Module 7: UI/UX Design for Product Managers
  • Module 8: Agile Product Development
  • Module 9: Product Planning and Roadmapping
  • Module 10: Product Prototyping
  • Module 11: Taking Products to Market
  • Module 12: Business Communication for Product Managers
  • Module 13: Managing the Partner Ecosystem
  • Module 14: Managing Product Evolution and Growth
  • Module 15: Growth Hacking
  • Module 16: AI and ML for Product Managers
  • Module 17: Overview of Data Analytics Tools for Product Managers
  • Module 18: Managing Stakeholder Relationships
  • Module 19: Product Management for Services Companies
  • Module 20: Capstone Project

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to Kellogg School of Management via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Kellogg School of Management's official application portal.