Skip to content

    👋 Quick question — how are we doing?

    Professional Certificate in AI-Enabled Product Management
    Kellogg School of Management

    Professional Certificate in AI-Enabled Product Management

    Kellogg School of Management, Evanston
    HomeData & AIKellogg School of ManagementProfessional Certificate in AI-Enabled Product Management
    N/ADuration
    onlineFormat
    EnglishLanguage
    Data & AITopic

    Next Available Cohort

    Choose your preferred start date

    Date TBD
    online · Instructor-Led
    Open
    $0

    All-inclusive program fee

    About This Program

    Demand for product managers who can align all the stakeholders involved in launching or enhancing a product - while also providing a strategic vision - is high. This program is designed to prepare professionals to build and manage a product roadmap through user research, prototyping and product analysis. Learn the skills that will deliver the most commercial impact for employers. The Professional Certificate in AI-Enabled Product Management provides a launchpad for advancing your career in product management. Participants will develop the essential strategic and tactical skills and capabilities needed for in-demand product management roles in this fast-growing field.

    Why Kellogg School of Management?

    Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.

    Your Profile

    • Early-career professionals with one to five years of experience as a product manager or in a product support role
    • Professionals making a lateral career move from an adjacent field such as engineering, UX/UI, marketing or sales

    Benefits

    • Master the end-to-end process of discovering, designing, developing, delivering and managing products
    • Learn the strategic thinking and tactical implementation skills needed to become a professional product manager
    • Gain certifications in product management tools and methodologies including project management, wireframing (Balsamiq) and analytics (Google Analytics).
    • Hone your communication, negotiation and influence skills to effectively manage people and relationships
    • Apply frameworks and tools to develop a start-to-finish product marketing plan for a product

    What You'll Learn

    • Module 1: Introduction to Product Management
    • Module 2: Customer Insights for Product Innovation
    • Module 3: Analyzing Product Opportunities
    • Module 4: Product Discovery and Requirements Definition
    • Module 5: Business Model Design
    • Module 6: Financial Analysis for Product Managers
    • Module 7: UI/UX Design for Product Managers
    • Module 8: Agile Product Development
    • Module 9: Product Planning and Roadmapping
    • Module 10: Product Prototyping
    • Module 11: Taking Products to Market
    • Module 12: Business Communication for Product Managers
    • Module 13: Managing the Partner Ecosystem
    • Module 14: Managing Product Evolution and Growth
    • Module 15: Growth Hacking
    • Module 16: AI and ML for Product Managers
    • Module 17: Overview of Data Analytics Tools for Product Managers
    • Module 18: Managing Stakeholder Relationships
    • Module 19: Product Management for Services Companies
    • Module 20: Capstone Project

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs →
    3. 3

      Contact the school

      Send a message directly to Kellogg School of Management via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Kellogg School of Management's official application portal.