

AI Strategies for Business Transformation: Generative and Agentic Intelligence

Kellogg School of Management
The Kellogg School of Management at Northwestern University, founded in 1908 as the Northwestern University School of Commerce, is a private, university-affiliated business school located in Evanston, Illinois, with a presence in downtown Chicago. From its inception, Kellogg has fostered a culture of collaboration and analytical rigor, aiming to develop leaders who can navigate complex global challenges. The school's academic philosophy centers on a general management approach, emphasizing cross-functional understanding, practical application, and a strong focus on leadership development and innovation.Accreditations and RankingsAccreditations:AACSB International (The Association to Advance Collegiate Schools of Business) - accredited since 1916EQUIS (EFMD Quality Improvement System) - accredited since 2004AMBA (Association of MBAs) - accredited since 2004Rankings:Financial Times Global MBA Ranking 2024: #9Bloomberg Businessweek Best B-Schools (US) 2023-24: #1QS Global MBA Rankings 2024: #10U.S. News & World Report Best Business Schools 2024: #2 (tied)Executive Education at a GlanceKellogg School of Management's executive education programs are particularly known for their strengths in leadership, marketing, strategy, and innovation, reflecting the school's core academic expertise. The portfolio includes both open enrollment programs for individuals and custom programs tailored for organizations. Programs are delivered in various formats, including intensive in-person sessions at the Evanston and Chicago campuses, fully online courses, and blended learning experiences. Durations range from short, focused two-day workshops to multi-week certificate programs. Flagship offerings include the Advanced Management Program (AMP) and various Executive Scholar Certificate programs in areas such as Leadership, Marketing, and Finance. Open enrollment program costs typically range from approximately $5,000 for shorter online courses to over $70,000 for comprehensive multi-week programs like the AMP. Limited scholarships are available for select programs, often targeting non-profit leaders or specific underrepresented groups.Campus and FacilitiesKellogg's primary campus is the Global Hub in Evanston, Illinois, a modern, lakeside facility on the shores of Lake Michigan within Northwestern University's campus. This architectural landmark features flexible classrooms, collaborative learning spaces, and advanced technology designed to foster interaction and innovation among participants. The Global Hub's design encourages spontaneous collaboration and provides an immersive learning environment. Additionally, Kellogg maintains a presence in downtown Chicago at Wieboldt Hall, offering convenient access for professionals in the city's business district. The Evanston location provides a focused, collegiate atmosphere, while its proximity to Chicago offers participants access to a major global business hub, allowing for real-world application and networking opportunities within a diverse urban economy.Faculty and ResearchKellogg School of Management boasts a large and internationally diverse faculty, comprising scholars and practitioners recognized for their groundbreaking research and practical insights. The faculty's research strengths are particularly prominent in areas such as marketing, organizational behavior, finance, strategy, and entrepreneurship. Kellogg faculty are adept at bridging academic theory with real-world business challenges, ensuring that executive education participants gain actionable knowledge. The school is home to several notable research centers and institutes, including the Kellogg Center for Executive Women, the Zell Lurie Institute for Entrepreneurial Studies, and the Center for Research in Technology & Innovation, all of which contribute to the curriculum and thought leadership in executive programs.Student Body, Alumni, and Career OutcomesKellogg's executive education cohorts are characterized by their international diversity, drawing participants from a wide range of industries, functions, and geographic regions. This rich mix fosters a dynamic peer-learning environment, where executives share varied perspectives and experiences. The Kellogg alumni network is extensive and influential, comprising over 65,000 individuals across more than 120 countries. Alumni hold leadership positions in major corporations, startups, and non-profit organizations globally, particularly concentrated in consulting, technology, finance, and consumer goods. While executive education programs do not typically offer formal career placement services, participants benefit from enhanced leadership capabilities, expanded professional networks, and the prestige of a Kellogg credential, which often supports career advancement and transitions into more senior roles.
Available Cohorts
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All-inclusive program fee
Duration
N/A
Format
online
Topic
Data & AI
Language
English
About This Program
Why Kellogg School of Management?
Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.
Your Profile
- Executives and strategic decision makers seeking actionable AI insights to drive innovation and transformation and align AI capabilities with strategic organizational goals, scaling businesses and staying ahead of the competition
- Senior technology leaders in healthcare, finance, and IT looking to use AI’s transformative potential to reduce costs and improve efficiencies, identify gen AI capabilities and areas for improvement, and align AI solutions with industry-specific operational and regulatory challenges
- Functional heads and department leaders wanting to integrate gen AI into various functions, including marketing, HR, and finance; leverage gen AI to optimize the customer journey and enhance their experience; and gain actionable insights and AI tools to personalize customer service
- AI policy advisors, consultants, and investors looking to navigate the ethical and governance challenges of AI in public and private sectors, guide clients through digital transformation and AI implementation, and evaluate AI business models for scalability
Benefits
- Assess the impact of AI and gen AI on business growth, productivity, and innovation in diverse organizational contexts
- Apply frameworks to assess AI readiness, including the AI Canvas 2.0, the AI Radar 2.0, and the AI Capability Maturity Model (CMM)
- Identify high-value AI use cases across customer experience, operations, and support functions - tailored to industry needs
- Recognize the ethical, governance, and societal implications of AI, ensuring responsible and ethical implementation
- Design an AI transformation plan and strategic transformation roadmap for an organization
What You'll Learn
- Module 1: Foundations of AI-From Prediction to Creation to Autonomy: Articulate the evolution of AI from traditional to generative for a specific use case; Discuss the trade-offs of using prediction and creation models; Develop a roadmap for an AI initiative business case using the AI Canvas framework
- Module 2: AI and Customer Experience Management: Articulate where and how gen AI enhances customer experience across touchpoints; Identify automation/AI use cases for internal marketing, sales, and customer support functions; Design a personalized customer engagement strategy using gen AI tools
- Module 3: AI and Operations Management: Write a conceptual hypothesis based on data sources within a case analysis; Identify focus points to further analyze a case analysis utilizing data exploration; Apply gen AI to the Enerwind case study
- Module 4: AI and Business Support Functions: Explore how gen AI is automating HR, finance, and IT functions-from drafting contracts to managing payroll; Identify HR functions that can be optimized by AI; Explore AI automation tools that can be used to optimize HR functions and pain points
- Module 5: AI Applications in Selected Industries: Discuss how gen AI is being applied across key industries, including healthcare, retail, and financial services; Discover how gen AI is reshaping product design, diagnostics, and personalized financial services; Develop a vertical-specific AI strategy for a chosen industry
- Module 6: Generative AI and Creative Industries- Transforming Media, Art, and Design: Explore the ethical considerations and IP challenges in AI-generated content; Create a gen AI-powered product story for a brand
- Module 7: AI and Business Transformation-Strategy, Capabilities, and Governances: Recognize the principles and best practices for AI governance to ensure responsible use; Explore how organizations are moving toward zero-touch enterprise models; Apply AI CMM to an organization of your choice
- Module 8: AI and Society-Ethics, Regulation, and Jobs: Understand the broader societal impact of AI, including labor markets, policy, and ethics; Explore how businesses can leverage AI for social good while addressing the challenges it brings; Discuss the future of work in an AI-powered world, including the role of human-AI collaboration
Frequently Asked Questions
How to Apply
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Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
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Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
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