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    AI Strategies for Business Transformation: Generative and Agentic Intelligence
    Kellogg School of Management

    AI Strategies for Business Transformation: Generative and Agentic Intelligence

    Kellogg School of Management, Evanston
    HomeData & AIKellogg School of ManagementAI Strategies for Business Transformation: Generative and Agentic Intelligence
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    Sep 3 - Oct 29, 2026
    online · Instructor-Led
    Open
    Nov 19, 2026 - Jan 28, 2027
    online · Instructor-Led
    Open
    $3,200

    All-inclusive program fee

    About This Program

    Artificial intelligence (AI) implementation is driving unprecedented growth and innovation across industries. Business leaders are seeking substantial returns from this technology. However, challenges such as substandard data assessments, misaligned strategies, and a lack of AI advocacy are making it difficult for organizations to unlock the real business value of AI. The AI Strategies for Business Transformation: Generative and Agentic Intelligence program from Kellogg Executive Education empowers forward-thinking business leaders like you to leverage AI and generative AI (gen AI) for strategic impact in areas, including customer experience, talent productivity, new product development, and personalized marketing, unlocking real business value with tangible impact. Over eight weeks, you will gain insights on AI agents and learn value propositions in business implementation to improve productivity, drive revenue growth, and enhance innovation. Leveraging the academic and professional experience of a globally recognized AI expert, this online program explores sustainable frameworks and strategies for both horizontal and vertical AI integration across industries and business functions. You will use case studies, frameworks and principles, industry examples, and a capstone project to understand data-driven decision making and practical applications of gen AI, and gain agentic AI insights. This program will empower you to emerge as a leader who can drive digital transformation through strategic AI integration.

    Why Kellogg School of Management?

    Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.

    Your Profile

    • Executives and strategic decision makers seeking actionable AI insights to drive innovation and transformation and align AI capabilities with strategic organizational goals, scaling businesses and staying ahead of the competition
    • Senior technology leaders in healthcare, finance, and IT looking to use AI’s transformative potential to reduce costs and improve efficiencies, identify gen AI capabilities and areas for improvement, and align AI solutions with industry-specific operational and regulatory challenges
    • Functional heads and department leaders wanting to integrate gen AI into various functions, including marketing, HR, and finance; leverage gen AI to optimize the customer journey and enhance their experience; and gain actionable insights and AI tools to personalize customer service
    • AI policy advisors, consultants, and investors looking to navigate the ethical and governance challenges of AI in public and private sectors, guide clients through digital transformation and AI implementation, and evaluate AI business models for scalability

    Benefits

    • Assess the impact of AI and gen AI on business growth, productivity, and innovation in diverse organizational contexts
    • Apply frameworks to assess AI readiness, including the AI Canvas 2.0, the AI Radar 2.0, and the AI Capability Maturity Model (CMM)
    • Identify high-value AI use cases across customer experience, operations, and support functions - tailored to industry needs
    • Recognize the ethical, governance, and societal implications of AI, ensuring responsible and ethical implementation
    • Design an AI transformation plan and strategic transformation roadmap for an organization

    What You'll Learn

    • Module 1: Foundations of AI-From Prediction to Creation to Autonomy: Articulate the evolution of AI from traditional to generative for a specific use case; Discuss the trade-offs of using prediction and creation models; Develop a roadmap for an AI initiative business case using the AI Canvas framework
    • Module 2: AI and Customer Experience Management: Articulate where and how gen AI enhances customer experience across touchpoints; Identify automation/AI use cases for internal marketing, sales, and customer support functions; Design a personalized customer engagement strategy using gen AI tools
    • Module 3: AI and Operations Management: Write a conceptual hypothesis based on data sources within a case analysis; Identify focus points to further analyze a case analysis utilizing data exploration; Apply gen AI to the Enerwind case study
    • Module 4: AI and Business Support Functions: Explore how gen AI is automating HR, finance, and IT functions-from drafting contracts to managing payroll; Identify HR functions that can be optimized by AI; Explore AI automation tools that can be used to optimize HR functions and pain points
    • Module 5: AI Applications in Selected Industries: Discuss how gen AI is being applied across key industries, including healthcare, retail, and financial services; Discover how gen AI is reshaping product design, diagnostics, and personalized financial services; Develop a vertical-specific AI strategy for a chosen industry
    • Module 6: Generative AI and Creative Industries- Transforming Media, Art, and Design: Explore the ethical considerations and IP challenges in AI-generated content; Create a gen AI-powered product story for a brand
    • Module 7: AI and Business Transformation-Strategy, Capabilities, and Governances: Recognize the principles and best practices for AI governance to ensure responsible use; Explore how organizations are moving toward zero-touch enterprise models; Apply AI CMM to an organization of your choice
    • Module 8: AI and Society-Ethics, Regulation, and Jobs: Understand the broader societal impact of AI, including labor markets, policy, and ethics; Explore how businesses can leverage AI for social good while addressing the challenges it brings; Discuss the future of work in an AI-powered world, including the role of human-AI collaboration

    Frequently Asked Questions

    How to Apply

    1. 1

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      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

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    3. 3

      Contact the school

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    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

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