

Creating and Managing Strategic Alliances

Kellogg School of Management
The Kellogg School of Management at Northwestern University, founded in 1908 as the Northwestern University School of Commerce, is a private, university-affiliated business school located in Evanston, Illinois, with a presence in downtown Chicago. From its inception, Kellogg has fostered a culture of collaboration and analytical rigor, aiming to develop leaders who can navigate complex global challenges. The school's academic philosophy centers on a general management approach, emphasizing cross-functional understanding, practical application, and a strong focus on leadership development and innovation.Accreditations and RankingsAccreditations:AACSB International (The Association to Advance Collegiate Schools of Business) - accredited since 1916EQUIS (EFMD Quality Improvement System) - accredited since 2004AMBA (Association of MBAs) - accredited since 2004Rankings:Financial Times Global MBA Ranking 2024: #9Bloomberg Businessweek Best B-Schools (US) 2023-24: #1QS Global MBA Rankings 2024: #10U.S. News & World Report Best Business Schools 2024: #2 (tied)Executive Education at a GlanceKellogg School of Management's executive education programs are particularly known for their strengths in leadership, marketing, strategy, and innovation, reflecting the school's core academic expertise. The portfolio includes both open enrollment programs for individuals and custom programs tailored for organizations. Programs are delivered in various formats, including intensive in-person sessions at the Evanston and Chicago campuses, fully online courses, and blended learning experiences. Durations range from short, focused two-day workshops to multi-week certificate programs. Flagship offerings include the Advanced Management Program (AMP) and various Executive Scholar Certificate programs in areas such as Leadership, Marketing, and Finance. Open enrollment program costs typically range from approximately $5,000 for shorter online courses to over $70,000 for comprehensive multi-week programs like the AMP. Limited scholarships are available for select programs, often targeting non-profit leaders or specific underrepresented groups.Campus and FacilitiesKellogg's primary campus is the Global Hub in Evanston, Illinois, a modern, lakeside facility on the shores of Lake Michigan within Northwestern University's campus. This architectural landmark features flexible classrooms, collaborative learning spaces, and advanced technology designed to foster interaction and innovation among participants. The Global Hub's design encourages spontaneous collaboration and provides an immersive learning environment. Additionally, Kellogg maintains a presence in downtown Chicago at Wieboldt Hall, offering convenient access for professionals in the city's business district. The Evanston location provides a focused, collegiate atmosphere, while its proximity to Chicago offers participants access to a major global business hub, allowing for real-world application and networking opportunities within a diverse urban economy.Faculty and ResearchKellogg School of Management boasts a large and internationally diverse faculty, comprising scholars and practitioners recognized for their groundbreaking research and practical insights. The faculty's research strengths are particularly prominent in areas such as marketing, organizational behavior, finance, strategy, and entrepreneurship. Kellogg faculty are adept at bridging academic theory with real-world business challenges, ensuring that executive education participants gain actionable knowledge. The school is home to several notable research centers and institutes, including the Kellogg Center for Executive Women, the Zell Lurie Institute for Entrepreneurial Studies, and the Center for Research in Technology & Innovation, all of which contribute to the curriculum and thought leadership in executive programs.Student Body, Alumni, and Career OutcomesKellogg's executive education cohorts are characterized by their international diversity, drawing participants from a wide range of industries, functions, and geographic regions. This rich mix fosters a dynamic peer-learning environment, where executives share varied perspectives and experiences. The Kellogg alumni network is extensive and influential, comprising over 65,000 individuals across more than 120 countries. Alumni hold leadership positions in major corporations, startups, and non-profit organizations globally, particularly concentrated in consulting, technology, finance, and consumer goods. While executive education programs do not typically offer formal career placement services, participants benefit from enhanced leadership capabilities, expanded professional networks, and the prestige of a Kellogg credential, which often supports career advancement and transitions into more senior roles.
Next Available Cohort
Choose your preferred start date
All-inclusive program fee
Duration
5 days
Format
online
Topic
Strategy
Language
English
About This Program
Why Kellogg School of Management?
Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.
Your Profile
- Mid- and upper-level managers involved in creating or implementing strategic alliances
- Individuals with responsibility for business development, strategic planning, marketing and strategic alliance operations
- Legal, accounting and management consulting professionals engaged with firms involved in or considering strategic alliances
- Federal Government managers seeking to gain new perspectives for managing strategic partnerships
Benefits
- Analyze and determine when to make, buy or ally
- Create and manage value-adding alliances
- Avoid common pitfalls that can lead to alliance failures
- Negotiate before, during and after alliance agreements have been signed
- Anticipate critical legal, financial and operational issues in alliances
- Manage complex, multiple alliance initiatives within your organization
What You'll Learn
- Promises and Pitfalls of Alliances: Evaluate risks and returns; Avoid alliance failure factors; Increase the probability of successful alliances; Address the challenge of cooperation among large numbers of partners.
- Make, Buy or Ally: Know when to use alliances as a business development vehicle; Protect your company's interests strategically and contractually; Detect when your partner has a win/lose orientation; Understand the role of alliances in the network economy.
- Alliance Decisions and Capabilities: Change your status from vendor to partner; Develop an alliance capability across the organization; Structure an alliance for organizational learning; Create alliances within an organization; Improve alliance management capabilities.
- Economic and Governance Issues: Deal with cultural differences in alliances, especially in emerging economies; Map competitors' alliances; Implement a framework for stakeholder analysis.
- Analyzing and Designing Joint Ventures: Discuss strategic and operational considerations; Anticipate critical legal, accounting and financial issues; Find value in cooperation; Anticipate conflict and instability when your company has multiple alliances.
Frequently Asked Questions
How to Apply
- 1
Check your eligibility
Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
- 2
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- 4
Prepare your application
Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
- 5
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Apply directly through Kellogg School of Management's official application portal.
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