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Creating and Managing Strategic Alliances
Kellogg School of Management

Creating and Managing Strategic Alliances

Kellogg School of Management, Evanston
HomeStrategyKellogg School of ManagementCreating and Managing Strategic Alliances
5 daysDuration
onlineFormat
EnglishLanguage
StrategyTopic

Next Available Cohort

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Sep 28 - Oct 2, 2026
5 days · online · Instructor-Led
Open
$4,950

All-inclusive program fee

About This Program

Just as the rewards of strategic alliances are many, so are the options and their associated legal, financial and operational implications. In a world of constrained resources and intense competition, the challenge of developing strategically focused, cooperative relationships lies in designing and managing them to create value and knowing and mitigating the factors that can result in alliance failures. In this highly collaborative program guided by senior Kellogg faculty, you will learn how to create and manage a variety of strategic alliances, both domestic and international, including joint ventures, licensing agreements, buyer-supplier partnerships and consortia. You will examine the specific conditions under which alliances are preferred to other growth strategies, develop a better sense of the related costs and benefits, and leave with practical tools you can apply immediately.

Why Kellogg School of Management?

Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.

Your Profile

  • Mid- and upper-level managers involved in creating or implementing strategic alliances
  • Individuals with responsibility for business development, strategic planning, marketing and strategic alliance operations
  • Legal, accounting and management consulting professionals engaged with firms involved in or considering strategic alliances
  • Federal Government managers seeking to gain new perspectives for managing strategic partnerships

Benefits

  • Analyze and determine when to make, buy or ally
  • Create and manage value-adding alliances
  • Avoid common pitfalls that can lead to alliance failures
  • Negotiate before, during and after alliance agreements have been signed
  • Anticipate critical legal, financial and operational issues in alliances
  • Manage complex, multiple alliance initiatives within your organization

What You'll Learn

  • Promises and Pitfalls of Alliances: Evaluate risks and returns; Avoid alliance failure factors; Increase the probability of successful alliances; Address the challenge of cooperation among large numbers of partners.
  • Make, Buy or Ally: Know when to use alliances as a business development vehicle; Protect your company's interests strategically and contractually; Detect when your partner has a win/lose orientation; Understand the role of alliances in the network economy.
  • Alliance Decisions and Capabilities: Change your status from vendor to partner; Develop an alliance capability across the organization; Structure an alliance for organizational learning; Create alliances within an organization; Improve alliance management capabilities.
  • Economic and Governance Issues: Deal with cultural differences in alliances, especially in emerging economies; Map competitors' alliances; Implement a framework for stakeholder analysis.
  • Analyzing and Designing Joint Ventures: Discuss strategic and operational considerations; Anticipate critical legal, accounting and financial issues; Find value in cooperation; Anticipate conflict and instability when your company has multiple alliances.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to Kellogg School of Management via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Kellogg School of Management's official application portal.

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