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    Integrating Sustainability into Strategy
    International Institute for Management Development

    Integrating Sustainability into Strategy

    International Institute for Management Development, Lausanne
    10 weeksDuration
    in-personFormat
    EnglishLanguage
    StrategyTopic

    Available Cohorts

    Choose your preferred start date

    Oct 1 - Dec 10, 2026
    10 weeks · in-person · Instructor-Led · Lausanne Campus
    Open
    Apr 22 - Jun 17, 2027
    8 weeks · in-person · Instructor-Led · Lausanne Campus
    Open
    Oct 5 - Dec 2, 2027
    9 weeks · in-person · Instructor-Led · Lausanne Campus
    Open
    $6,484

    All-inclusive program fee

    About This Program

    Leverage sustainability for strategic advantage Despite significant investments in environmentally and socially responsible products, many companies experience only modest returns and struggle to achieve profitability from their sustainability initiatives. Business leaders worldwide grow increasingly frustrated, finding it challenging to align sustainability with business strategy effectively. Why does this happen? Many firms believe that sustainability should somehow “co-exist” with the firm’s strategy. For some, sustainability efforts focus primarily on regulatory compliance and risk mitigation. Other companies have developed “greener” products and capitalized on reputation enhancement, yet these measures often yield limited sustainability or customer value. Yet others have placed sustainability at the heart of their business philosophy, prioritizing societal and environmental interests but overlooking the need to create customer value and drive profitability. However, a few firms have managed to truly embed sustainability into their strategies to create real customer value and renew competitive advantage. These companies have moved beyond the mere co-existence of sustainability and business strategy towards seamless integration, showcasing that sustainability and business are inseparable. IMD’s Integrating Sustainability into Strategy program offers practical insights into leveraging sustainability as a tool to elevate your strategy, enabling you to deliver new sources of value, product innovation, competitiveness, and business resilience. Through practical case studies and examples, you will discover different pathways for integrating sustainability into your strategy – from improving product performance and revisiting your business model to expanding into new markets and deepening customer engagement. By the end of the program, you will be equipped with a practical framework and tools to develop and execute sustainability strategies that deliver both superior business performance and significant customer-centric impact. IMD is committed to equipping leaders with critical sustainability capabilities. To support this mission, we offer limited funding support. Contact our Program Advisor team for details.

    Why International Institute for Management Development?

    IMD runs one of the smallest, most selective executive education portfolios in the world — and that is precisely the point. Based on the shores of Lake Geneva, the school has built its entire identity around a single question: what does it actually take to develop a leader who performs under real pressure? The answer, refined over decades, is a model that combines unusually small cohorts, faculty who consult actively with global corporations, and a Swiss-precision focus on measurable behavioral change.

    Your Profile

    • You are a C-level or senior executive, business unit head, corporate strategist, seasoned sustainability manager, or marketing product leader , looking to embed sustainability into your strategic plans and elevate the value of your offerings.
    • Typical profiles include : Chief Sustainability Officer, Sustainability Manager, Head of Business Unit, Head of Corporate Strategy, Chief Marketing Officer, Product Development Manager, R&D Strategy Lead, Innovation Manager, Director of Customer Engagement, Marketing Strategy Manager.

    Benefits

    • Adopt a customer-centric approach - Gain a deep understanding of consumer purchasing decisions and the relative value of sustainability benefits versus traditional product attributes so you can craft compelling offerings that resonate with your customers.
    • Assess your current situation - Analyze your organization’s current sustainability approach to identify opportunities for leveraging sustainability as an intrinsic, value-generating strategic tool.
    • Discover pathways for integration - Acquire a structured methodology to integrate sustainability into strategy, enhancing product performance, revisiting your business model, and tapping into new markets through strategic adjacencies.
    • Explore strategic enablers - Explore critical enablers for executing an integrated sustainability strategy, including digital technologies and targeted communication.
    • Achieve your first wins - Apply your newly gained insights to your own strategic project, securing your first sustainability wins and clarifying the next steps for integrating sustainability into your strategy.
    • You and your class - You are a C-level or senior executive, business unit head, corporate strategist, seasoned sustainability manager, or marketing product leader, looking to embed sustainability into your strategic plans and elevate the value of your offerings.

    What You'll Learn

    • Module 1 - Debunk sustainability myths: Critically analyze the misconception that sustainability can exist as a standalone goal, recognizing its inherent connection to fulfilling customer needs, Customer-centric sustainability: Gain a deeper understanding of how sustainability interacts with traditional product attributes and influences consumer preferences. Rethink sustainability through a customer-centric lens, Identify sustainability mindsets: Discover distinct company mindsets towards sustainability, embodied by the minimalists, trenders, enthusiasts, and integrators, Structured integration framework: Explore a structured framework of specific pathways for integrating sustainability into business strategy – by creating resonant products, building resonant business models, and moving into adjacent markets
    • Module 2 - In-depth exploration of different integration strategies: Dive into real-world examples and case studies of integrating sustainability into strategy by improving product performance and affordability, reviewing the current business model, and tapping into new markets and offerings, Harness digital technologies: Explore the role of digital technologies and data capabilities as key enablers for enhancing both customer value and engagement and sustainability impact, Effective communication strategies: Gain insights into effective communication strategies to articulate sustainability messages to different consumer groups
    • Module 3 - Develop your strategy: Develop a proposal that integrates sustainability in your organization’s strategy, Peer discussions: Present your project to your peers for feedback and refinement, Reflect and strategize for impact: Discuss your learnings from the changes you have been spearheading in your organization and reflect on strategies for achieving ongoing impact

    Frequently Asked Questions

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