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    Strategic Thinking
    International Institute for Management Development

    Strategic Thinking

    International Institute for Management Development, Lausanne
    8 weeksDuration
    onlineFormat
    EnglishLanguage
    StrategyTopic

    Available Cohorts

    Choose your preferred start date

    May 4 - Jun 28, 2026
    8 weeks · online · Instructor-Led
    Open
    Aug 24 - Oct 18, 2026
    8 weeks · online · Instructor-Led
    Open
    Oct 19 - Dec 13, 2026
    8 weeks · online · Instructor-Led
    Open
    Feb 8 - Apr 4, 2027
    8 weeks · online · Instructor-Led
    Open
    Apr 26 - Jun 20, 2027
    8 weeks · online · Instructor-Led
    Open
    Aug 23 - Oct 17, 2027
    8 weeks · online · Instructor-Led
    Open
    Oct 18 - Dec 12, 2027
    8 weeks · online · Instructor-Led
    Open
    $3,242

    All-inclusive program fee

    About This Program

    Unlock your strategic mindset in just eight weeks In today’s dynamic business landscape, long-term planning no longer holds the key to success. The ever-accelerating pace of change demands a new strategic mindset from decision makers – one that embraces agility, flexibility, and adaptability. On IMD’s Strategic Thinking program, you’ll develop the strategic capabilities to tackle today’s most pressing business challenges – whether staying ahead of new competitors, rethinking your business model, or making AI work for your organization. You will start by exploring your most significant challenges. Then, you will learn how to evaluate trade-offs, and how to pin-point the best strategy for success. And finally, you will explore how to implement strategy through strategic initiatives and how to align your efforts with your organizational culture. The process of designing and implementing a successful strategy is not linear. At every step of the way, we are learning, and these new insights allow us to update and improve our strategy. You will work systematically through this process with feedback and interaction from your coach and discussions with your peers to help you to become a better, more reflective, and confident strategist. You can take this program as a stand-alone experience or as part of the IMD Online Executive Certificate.

    Why International Institute for Management Development?

    IMD runs one of the smallest, most selective executive education portfolios in the world — and that is precisely the point. Based on the shores of Lake Geneva, the school has built its entire identity around a single question: what does it actually take to develop a leader who performs under real pressure? The answer, refined over decades, is a model that combines unusually small cohorts, faculty who consult actively with global corporations, and a Swiss-precision focus on measurable behavioral change.

    Your Profile

    • You are a seasoned executive taking over increasingly significant responsibilities, a driven manager looking to fortify your strategic mindset, or a motivated team keen to grow your strategy acumen together. You need to make astute strategic decisions and steer your business forward in a dynamic business environment.

    Benefits

    • Strategize with precision - Master the art of strategic thinking, guided by your Program Director, who will challenge you to ask, “What the heck is going on?”. Sharpen your ability to forge, compare, and implement alternative strategies and models, elevating your strategic acumen.
    • Leverage insights for decision-making - Enhance your skills for navigating from analysis to diagnosis and identify opportunities for competitive advantage.
    • Design and communicate winning strategies - Discover how to employ the Business Model Canvas to craft a winning value proposition and revenue growth model.
    • Prioritize and align your strategy within your organization - Learn how to focus on the must-win battles for strategic success – because organizations with too many priorities have no priorities.
    • Always stay one step ahead - Explore the importance of continuous learning and competitive landscaping in helping your organization become – and remain – agile and resilient.

    What You'll Learn

    • Navigate your specific challenges - Address the real obstacles you’re facing in your organization
    • Translate concepts into action - Move from theory to practical application in your work
    • Maximize your impact - Stay focused on outcomes that matter to your role and goals
    • Maintain momentum - Keep progressing even when priorities compete for your attention
    • Unit 1: Setting the stage for strategic thinking - Understand how the main program themes – diagnosis of the business environment, strategic choices, and alignment of the actions to create a focused effort – help you to become a better strategist, Choose a real strategic challenge you need to resolve during the program, Meet your program coach and the participants
    • Unit 2: Assess the external environment - Conduct an external analysis, considering sustainability and technological disruptions such as AI, Draw a value constellation to better understand how customers and other stakeholders will co-create value with your firm, Define future markets strategically, Engage with the case study to challenge your thinking about a world-famous company’s strategic choices over nearly 25 years (units 2 to 8)
    • Unit 3: Assess capabilities and resources - Identify your organization’s resources and capabilities, Thoroughly investigate how customer-centric your company is, Assess your current and potential future competitive advantage
    • Unit 4: The strategic moves - Learn about bottom-line and top-line agile strategic moves, such as economies of scope and scale, customer-centric strategies, core extensions, digital, solution, and platform strategies, Look into the past performance and assess a set of agile strategic moves to positively impact your future top- and bottom-line performance
    • Unit 5: The business model design - Use the Business Model Canvas to design business models that address your strategic challenge and leverage resources and capabilities, Create a clear value proposition based on customer insights, Innovate your revenue model, Unlock the ‘magic triangles’ by finding meaningful matches between the value proposition, segments of customers, and revenue streams
    • Unit 6: Develop strategic initiatives - Define your must-win battles, Define the set of the strategic initiatives to bring your strategic choices into reality, Learn how strategic innovation helps organizations outpace competitors, Defend and grow your core, expand your activities and create strategic options to respond to disruptive opportunities
    • Unit 7: Ensure aligned actions - Use the 7S model to investigate all dimensions of your organization and align them for the successful implementation of the chosen strategy, Learn when empowerment works well to mobilize the teams and when it does not, Create a concise and clear elevator pitch to explain your chosen strategy within just two minutes
    • Unit 8: Moving the organization forward - Learn how to run business while changing it, Re-evaluate and redefine your role as a strategist as a lifelong learner

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

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    3. 3

      Contact the school

      Send a message directly to International Institute for Management Development via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

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      Apply directly through International Institute for Management Development's official application portal.

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