

Strategic Thinking

International Institute for Management Development
The International Institute for Management Development — universally known as IMD — was established in Lausanne, Switzerland in 1990 through the merger of two storied institutions: IMEDE, founded in 1957 with the support of Nestlé, and IMI Geneva, founded in 1946 by Alcan. That corporate founding DNA has never left. IMD remains independent, non-profit, and deliberately small, with no undergraduate programs and no large MBA cohorts diluting faculty attention. Its founding conviction — that business schools should serve the practicing manager, not the other way around — continues to define every program design decision the school makes today.Accreditations and RankingsAccreditationsAACSB accreditedEQUIS accreditedAMBA accreditedTriple Crown status (held by fewer than 1% of business schools globally)RankingsFinancial Times Executive Education Open Programs: #1 globally (2023, 2024)Financial Times Executive Education Custom Programs: #1 globally (2023)Financial Times MBA: consistently ranked in top 20 globallyQS Global MBA Rankings: top 30 globally (2024)Bloomberg Businessweek MBA: top international programs tier (2024)Executive Education at a GlanceIMD's executive education offering is, in a meaningful sense, the school itself — it accounts for the majority of the institution's revenue and academic focus, and the Financial Times has ranked its open programs number one in the world multiple times in recent years. The school offers roughly 50 open-enrollment programs annually, alongside a substantial custom program operation serving multinationals including Nestlé, Rolex, and ABB. Open programs range from three-day intensives to flagship multi-week experiences, with durations typically falling between three days and three weeks. Key topic areas include leadership under uncertainty, family business governance, digital business transformation, high-performance boards, and strategic finance. IMD's Program for Executive Development (PED) is arguably its most famous standalone offering — a multi-week residential experience designed for senior managers stepping toward C-suite responsibility. Fees for open programs typically range from CHF 4,000 for shorter modules to CHF 25,000 or more for longer residential programs. A limited number of IMD scholarships exist for exceptional candidates demonstrating financial need or leadership potential.Campus and FacilitiesIMD's campus sits in Lausanne, directly on the north shore of Lake Geneva, with the Alps visible across the water on clear days — a setting that is striking enough to matter without being merely decorative. The campus is deliberately compact: a single interconnected set of buildings housing tiered auditoria, breakout spaces, dining facilities, and residential accommodation, all within walking distance of each other. That physical compactness is a design choice. Participants eat together, debrief in the same corridors, and run into faculty between sessions — a rhythm that accelerates the peer learning that IMD considers central to its methodology. Lausanne itself adds a particular texture: it is the headquarters city of the International Olympic Committee, a hub for global consumer goods companies, and one of Switzerland's most genuinely international cities, making it a naturally rich environment for senior professionals comparing notes across industries and geographies.Faculty and ResearchIMD has a permanent faculty of approximately 50 professors — tiny by the standards of major research universities — and that constraint is intentional. Every faculty member is expected to consult actively with corporations, ensuring that classroom content is continuously tested against live organizational problems. Research strengths with direct relevance to executive participants include family business succession, geopolitical risk and corporate strategy, digital transformation, and leadership resilience. The school hosts the IMD Global Center for Digital Business Transformation (in partnership with Cisco), the IMD Global Family Business Center — one of the world's most respected research bodies in that field — and the IMD Center for Sustainable Finance and Private Wealth. Faculty nationalities span more than 30 countries, and it is not unusual for a single program to involve professors who have recently advised a Fortune 500 board, a Southeast Asian state-owned enterprise, and a European family-controlled conglomerate.Student Body, Alumni, and Career OutcomesIMD's executive education cohorts are among the most internationally diverse of any business school, with participants typically drawn from 40 to 50 nationalities within a single program — a figure that holds up even in shorter open programs, not just the flagship residential experiences. The alumni network spans more than 60,000 individuals in over 100 countries, with particular density in Western Europe, North America, and increasingly Southeast Asia. Alumni are heavily concentrated in senior functional and general management roles at multinationals — Unilever, Nestlé, Novartis, and Julius Baer appear frequently among employer affiliations — as well as in private equity, family offices, and government-linked enterprises. Because IMD does not run large undergraduate or MBA cohorts, the executive education alumni community has an unusually high average seniority level, which makes the network more immediately useful to participants who are already operating at director level or above.
Available Cohorts
Choose your preferred start date
All-inclusive program fee
Duration
8 weeks
Format
online
Topic
Strategy
Language
English
About This Program
Why International Institute for Management Development?
IMD runs one of the smallest, most selective executive education portfolios in the world — and that is precisely the point. Based on the shores of Lake Geneva, the school has built its entire identity around a single question: what does it actually take to develop a leader who performs under real pressure? The answer, refined over decades, is a model that combines unusually small cohorts, faculty who consult actively with global corporations, and a Swiss-precision focus on measurable behavioral change.
Your Profile
- You are a seasoned executive taking over increasingly significant responsibilities, a driven manager looking to fortify your strategic mindset, or a motivated team keen to grow your strategy acumen together. You need to make astute strategic decisions and steer your business forward in a dynamic business environment.
Benefits
- Strategize with precision - Master the art of strategic thinking, guided by your Program Director, who will challenge you to ask, “What the heck is going on?”. Sharpen your ability to forge, compare, and implement alternative strategies and models, elevating your strategic acumen.
- Leverage insights for decision-making - Enhance your skills for navigating from analysis to diagnosis and identify opportunities for competitive advantage.
- Design and communicate winning strategies - Discover how to employ the Business Model Canvas to craft a winning value proposition and revenue growth model.
- Prioritize and align your strategy within your organization - Learn how to focus on the must-win battles for strategic success – because organizations with too many priorities have no priorities.
- Always stay one step ahead - Explore the importance of continuous learning and competitive landscaping in helping your organization become – and remain – agile and resilient.
What You'll Learn
- Navigate your specific challenges - Address the real obstacles you’re facing in your organization
- Translate concepts into action - Move from theory to practical application in your work
- Maximize your impact - Stay focused on outcomes that matter to your role and goals
- Maintain momentum - Keep progressing even when priorities compete for your attention
- Unit 1: Setting the stage for strategic thinking - Understand how the main program themes – diagnosis of the business environment, strategic choices, and alignment of the actions to create a focused effort – help you to become a better strategist, Choose a real strategic challenge you need to resolve during the program, Meet your program coach and the participants
- Unit 2: Assess the external environment - Conduct an external analysis, considering sustainability and technological disruptions such as AI, Draw a value constellation to better understand how customers and other stakeholders will co-create value with your firm, Define future markets strategically, Engage with the case study to challenge your thinking about a world-famous company’s strategic choices over nearly 25 years (units 2 to 8)
- Unit 3: Assess capabilities and resources - Identify your organization’s resources and capabilities, Thoroughly investigate how customer-centric your company is, Assess your current and potential future competitive advantage
- Unit 4: The strategic moves - Learn about bottom-line and top-line agile strategic moves, such as economies of scope and scale, customer-centric strategies, core extensions, digital, solution, and platform strategies, Look into the past performance and assess a set of agile strategic moves to positively impact your future top- and bottom-line performance
- Unit 5: The business model design - Use the Business Model Canvas to design business models that address your strategic challenge and leverage resources and capabilities, Create a clear value proposition based on customer insights, Innovate your revenue model, Unlock the ‘magic triangles’ by finding meaningful matches between the value proposition, segments of customers, and revenue streams
- Unit 6: Develop strategic initiatives - Define your must-win battles, Define the set of the strategic initiatives to bring your strategic choices into reality, Learn how strategic innovation helps organizations outpace competitors, Defend and grow your core, expand your activities and create strategic options to respond to disruptive opportunities
- Unit 7: Ensure aligned actions - Use the 7S model to investigate all dimensions of your organization and align them for the successful implementation of the chosen strategy, Learn when empowerment works well to mobilize the teams and when it does not, Create a concise and clear elevator pitch to explain your chosen strategy within just two minutes
- Unit 8: Moving the organization forward - Learn how to run business while changing it, Re-evaluate and redefine your role as a strategist as a lifelong learner
Frequently Asked Questions
How to Apply
- 1
Check your eligibility
Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
- 2
Compare programs
Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.
Compare programs → - 3
Contact the school
Send a message directly to International Institute for Management Development via Gradia to request a brochure or speak with an admissions advisor.
- 4
Prepare your application
Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
- 5
Submit your application
Apply directly through International Institute for Management Development's official application portal.
Apply now →