

Strategy Execution

International Institute for Management Development
The International Institute for Management Development — universally known as IMD — was established in Lausanne, Switzerland in 1990 through the merger of two storied institutions: IMEDE, founded in 1957 with the support of Nestlé, and IMI Geneva, founded in 1946 by Alcan. That corporate founding DNA has never left. IMD remains independent, non-profit, and deliberately small, with no undergraduate programs and no large MBA cohorts diluting faculty attention. Its founding conviction — that business schools should serve the practicing manager, not the other way around — continues to define every program design decision the school makes today.Accreditations and RankingsAccreditationsAACSB accreditedEQUIS accreditedAMBA accreditedTriple Crown status (held by fewer than 1% of business schools globally)RankingsFinancial Times Executive Education Open Programs: #1 globally (2023, 2024)Financial Times Executive Education Custom Programs: #1 globally (2023)Financial Times MBA: consistently ranked in top 20 globallyQS Global MBA Rankings: top 30 globally (2024)Bloomberg Businessweek MBA: top international programs tier (2024)Executive Education at a GlanceIMD's executive education offering is, in a meaningful sense, the school itself — it accounts for the majority of the institution's revenue and academic focus, and the Financial Times has ranked its open programs number one in the world multiple times in recent years. The school offers roughly 50 open-enrollment programs annually, alongside a substantial custom program operation serving multinationals including Nestlé, Rolex, and ABB. Open programs range from three-day intensives to flagship multi-week experiences, with durations typically falling between three days and three weeks. Key topic areas include leadership under uncertainty, family business governance, digital business transformation, high-performance boards, and strategic finance. IMD's Program for Executive Development (PED) is arguably its most famous standalone offering — a multi-week residential experience designed for senior managers stepping toward C-suite responsibility. Fees for open programs typically range from CHF 4,000 for shorter modules to CHF 25,000 or more for longer residential programs. A limited number of IMD scholarships exist for exceptional candidates demonstrating financial need or leadership potential.Campus and FacilitiesIMD's campus sits in Lausanne, directly on the north shore of Lake Geneva, with the Alps visible across the water on clear days — a setting that is striking enough to matter without being merely decorative. The campus is deliberately compact: a single interconnected set of buildings housing tiered auditoria, breakout spaces, dining facilities, and residential accommodation, all within walking distance of each other. That physical compactness is a design choice. Participants eat together, debrief in the same corridors, and run into faculty between sessions — a rhythm that accelerates the peer learning that IMD considers central to its methodology. Lausanne itself adds a particular texture: it is the headquarters city of the International Olympic Committee, a hub for global consumer goods companies, and one of Switzerland's most genuinely international cities, making it a naturally rich environment for senior professionals comparing notes across industries and geographies.Faculty and ResearchIMD has a permanent faculty of approximately 50 professors — tiny by the standards of major research universities — and that constraint is intentional. Every faculty member is expected to consult actively with corporations, ensuring that classroom content is continuously tested against live organizational problems. Research strengths with direct relevance to executive participants include family business succession, geopolitical risk and corporate strategy, digital transformation, and leadership resilience. The school hosts the IMD Global Center for Digital Business Transformation (in partnership with Cisco), the IMD Global Family Business Center — one of the world's most respected research bodies in that field — and the IMD Center for Sustainable Finance and Private Wealth. Faculty nationalities span more than 30 countries, and it is not unusual for a single program to involve professors who have recently advised a Fortune 500 board, a Southeast Asian state-owned enterprise, and a European family-controlled conglomerate.Student Body, Alumni, and Career OutcomesIMD's executive education cohorts are among the most internationally diverse of any business school, with participants typically drawn from 40 to 50 nationalities within a single program — a figure that holds up even in shorter open programs, not just the flagship residential experiences. The alumni network spans more than 60,000 individuals in over 100 countries, with particular density in Western Europe, North America, and increasingly Southeast Asia. Alumni are heavily concentrated in senior functional and general management roles at multinationals — Unilever, Nestlé, Novartis, and Julius Baer appear frequently among employer affiliations — as well as in private equity, family offices, and government-linked enterprises. Because IMD does not run large undergraduate or MBA cohorts, the executive education alumni community has an unusually high average seniority level, which makes the network more immediately useful to participants who are already operating at director level or above.
Available Cohorts
Choose your preferred start date
All-inclusive program fee
Duration
8 weeks
Format
online
Topic
Strategy
Language
English
About This Program
Why International Institute for Management Development?
IMD runs one of the smallest, most selective executive education portfolios in the world — and that is precisely the point. Based on the shores of Lake Geneva, the school has built its entire identity around a single question: what does it actually take to develop a leader who performs under real pressure? The answer, refined over decades, is a model that combines unusually small cohorts, faculty who consult actively with global corporations, and a Swiss-precision focus on measurable behavioral change.
Your Profile
- You are a business executive responsible for steering and implementing strategic initiatives, or a manager tasked with leading organizational change. Alternatively, you may be a team committed to fostering a culture of decisive action rooted in robust strategic decision-making and comprehensive execution plans.
Benefits
- Set the stage for success - Make the right project choices from the start by framing your initiative smartly and aligning structure, processes, people, incentives, and behaviors.
- Cultivate engagement - Foster a culture of shared ambition to engage everyone in the success of your initiative and overcome resistance to change.
- Empower the leader in you - Reflect on your leadership style and mindset, foster mental resilience, and gain insights into effective team dynamics so you are better equipped to lead your project team.
- Manage a strategic initiatives portfolio - Learn how to govern a portfolio of strategic initiatives in a smarter way, defining essential governance structures and processes for optimal success.
- Create an execution plan - Formulate a comprehensive execution plan for your initiative and assess its impact on the organization, leveraging insights from pivotal stakeholders.
What You'll Learn
- Navigate your specific challenges - Address the real obstacles you’re facing in your organization
- Translate concepts into action - Move from theory to practical application in your work
- Maximize your impact - Stay focused on outcomes that matter to your role and goals
- Maintain momentum - Keep progressing even when priorities compete for your attention
- Unit 1: Seven Insights of Smarter Execution and Focus First - Define your personal learning objectives, connect with your peers, and attend a live kick-off webinar with your learning manager, Discover the Seven Insights of Smarter Execution by applying them to the Tetra Pak case study, Start focusing by formulating your execution challenge and completing your initiative charter, Understand the importance of alignment of a strategic initiative with overall strategy and strategic priorities, Download your companion workbook and capture one to three points that you have learned after each unit, Recall the Seven Insights through adaptive learning
- Unit 2: Pick the best - Understand team members’ roles and responsibilities, Reflect on best practices in sponsorship, Understand team dynamics and the pitfalls of team selection and management, Learn to evaluate team members’ performance, Study the DIGA mini-case to examine further the role of three leaders driving strategic initiatives, Engage with your dedicated coach during a 45-minute call to introduce yourselves, discuss your learning objectives, and reflect on your own strategic initiative
- Unit 3: Set the course - Scope your strategic initiative and understand where to start, Formulate a compelling and inspirational vision, Get support in your assignment through IMD GenAI, Build the roadmap that sequences the execution steps to achieve your vision, Study the Best Buy case to understand how they manage to drive results within the company
- Unit 4: Think it through and follow through - Create a high-level execution plan for your Initiative, Assess the magnitude of change and potential risks of your initiative, Think about the type of piloting and select it carefully, Learn to monitor the progress of your initiative overtime through to completion, Test your understanding of these two smarter execution insights, Attend a live webinar with faculty
- Unit 5: All aboard - Map your initiative’s stakeholders, Learn to overcome resistance to change and gain support, Reflect on how to communicate your initiative to different audiences, Design a high-impact event, Participate in an interactive simulation with your team
- Unit 6: Play to win - Debrief the simulation during a live webinar with the program’s learning manager, Understand which dimensions contribute to high performance in teams, Assess your team on the six dimensions that contribute to high performance in teams, Develop your play to win mindset and how to engage with your team
- Unit 7: Manage strategic initiatives portfolio - Assess initiative overload, Manage a portfolio of initiatives with agility, Define the governance and processes needed for successful strategy execution, Apply your learning to a circular economy strategic initiative portfolio through a case study, Reflect on how to ensure your initiative remains on track, Engage in your second call with your dedicated coach to discuss your progress and reflect further
- Unit 8: Design the operating model - Understand the link between strategy and execution through the six dimensions of an operating model, Learn how to facilitate the execution by aligning structure, processes, people, incentives and behaviors, Reflect on the right environment for your strategy execution, Get a personalized refresher of the Seven Insights through adaptive learning
Frequently Asked Questions
How to Apply
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Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
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Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
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