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    Reinventing Luxury Lab
    International Institute for Management Development

    Reinventing Luxury Lab

    International Institute for Management Development, Lausanne
    N/ADuration
    in-personFormat
    EnglishLanguage
    StrategyTopic

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    Jan 1 - Jan 1, 1970
    in-person · Instructor-Led · Lausanne Campus
    Open
    $3,846

    All-inclusive program fee

    About This Program

    How do you lead luxury forward as a new world order is emerging? Just like the changing world order, luxury no longer moves in one clear direction. Today’s brands sit on widening fault lines that pull their strategy in opposing directions. Social and economic polarization is intensifying, generational behaviors are diverging, and rapid technological advances increasingly sit in tension with the enduring authority of artisanal heritage. Meanwhile, new players are emerging from across the world, often bringing new perspectives on the market and how to compete – challenging long-established brands, and the systems on which they were built. IMD’s 10th Reinventing Luxury Lab, centered on the theme of “Luxury in a fractured world” is designed for this moment. The program focuses on how you can hold opposing forces in balance, and make deliberate strategic choices while aligning creativity, organization, and culture as complexity grows. Throughout a unique two-day experience, you’ll explore case studies and presentations from industry experts, alongside a curated group of peers, in an environment that inspires innovation, renewal and resilience. What is IMD’s Luxury Lab? IMD’s Reinventing Luxury Lab is an exclusive, high-impact program that brings together top executives, industry experts, and thought leaders to explore the biggest forces reshaping luxury today. It offers a space to step back from operational urgency and engage with the strategic and leadership questions that define moments of industry transition. Each edition is built around a central theme reflecting luxury’s biggest challenges. Through research-driven insight, real-world perspectives, and sustained peer exchange, it supports leaders as they guide their organizations through change, while preserving what makes luxury distinctive.

    Why International Institute for Management Development?

    IMD runs one of the smallest, most selective executive education portfolios in the world — and that is precisely the point. Based on the shores of Lake Geneva, the school has built its entire identity around a single question: what does it actually take to develop a leader who performs under real pressure? The answer, refined over decades, is a model that combines unusually small cohorts, faculty who consult actively with global corporations, and a Swiss-precision focus on measurable behavioral change.

    Your Profile

    • The two-day workshop is designed for executives and professionals in luxury management across various luxury industries including: Fashion, Jewelry, Watchmaking, Automotive, Consumer Goods, Media, Design, Cosmetics, Private Banking and Hospitality.
    • Reinventing Luxury Lab is an ideal networking platform, during the workshop and after – and not least through the dedicated community of IMD alumni across luxury sectors, the IMD Luxury 2050 Forum.

    Benefits

    • Find balance in a fractured world - Learn how to navigate the tensions shaping luxury today, and make informed choices without oversimplifying complexity.
    • Think outside the box - Step away from your day-to-day demands to gain fresh perspectives, challenge assumptions, and rethink your brand’s future.
    • Learn from luxury’s top minds - Benefit from IMD faculty’s latest research and thinking, alongside real-world perspectives from leading luxury brands.
    • Network with industry leaders - Engage with senior executives, industry experts, and forward-thinking peers in an exclusive setting.
    • Insights from - The luxury industry is transforming, and staying ahead requires bold innovation. Reinventing Luxury Lab is an exclusive experience where industry leaders collaborate, challenge conventions, and co-create new strategies to shape the future of their brand.

    What You'll Learn

    • Day 1 – November 5, 2026 - The new geopolitical map of luxury, Emerging luxury models from outside traditional centres (China, India, Korea), Defining your brand’s strategic responses to protect distinctiveness in a multipolar market, The evolution and limits of today’s luxury branding fundamentals, The next success factors of branding: value and values, Communicating and engaging traditional and new customers about values and future
    • Day 2 – November 6, 2026 - Preparing the organization for agentic AI while reinforcing the human, Talent and cultural integration: the merging of artisan and algorithm, Implications on leadership and organizational models, Fixing the fundamentals of physical retail (and role of AI), The big return to wholesale, Revaluing space in a phygital world: presence, augmentation, and meaning

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