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    Storytelling for Financial Leaders Program
    UC Berkeley Haas

    Storytelling for Financial Leaders Program

    UC Berkeley Haas, Berkeley
    HomeLeadershipUC Berkeley HaasStorytelling for Financial Leaders Program
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    About This Program

    Today's financial leaders are more than stewards of capital. They explain what the numbers mean and why they matter. And they do it in a world reshaped by AI and data, in moments that count: earnings calls, board discussions, capital decisions, and high-stakes negotiations. What sets the best apart is the ability to turn data into stories that build credibility with investors, alignment internally, and trust across the value chain. What many financial leaders are missing is a framework for storytelling for finance that moves people and drives decisions. Storytelling for Financial Leaders is a three-day program built to close that gap. Organized around three lenses-external, internal, and value chain-you'll gain practical tools for every stakeholder conversation, plus hands-on experience using AI for finance as a thinking partner to prepare for the moments that matter. Storytelling for Financial Leaders is built for financial leaders and business executives navigating this evolution. Organized around three perspectives-external, internal, and value chain storytelling-the program prepares you to translate financial data into insights and stories that build credibility with investors, alignment within the organization, and trust along the value chain. This program teaches you to use AI for finance-as a thought partner to empathize with audiences, stress-test messages, anticipate stakeholder reactions, and sharpen the narratives, decisions, and conversations that already define your role. The goal isn't to replace your judgment, it's to extend it.

    Why UC Berkeley Haas?

    Haas sits inside one of the world's great research universities, in one of the world's great innovation ecosystems β€” and it uses both deliberately. Programs regularly draw on Berkeley's wider strengths in engineering, public policy, and data science, and participants leave with access to a network that spans Silicon Valley, global finance, and public-sector leadership in ways that few business schools can genuinely replicate.

    Your Profile

    • Financial leaders with cross-functional exposure: controllers, directors of finance, vice presidents, and other financial executives who engage executive peers, boards, investors, analysts, customers, suppliers, employees, and regulators
    • Financial leaders preparing for C-suite roles: professionals moving beyond technical expertise to communicate with impact
    • CFOs, Chief Accounting Officers, and their teams: sharpening storytelling in board, investor, audit committee, and other high-stakes settings
    • Business leaders across the organization: executives who need to engage with and communicate financial narratives

    Benefits

    • Turn complex financial data into narratives that build credibility with investors and board-level audiences.
    • Run realistic simulations of earnings calls and boardroom decisions to sharpen delivery under pressure.
    • Use AI as a thinking partner to stress-test messages, anticipate stakeholder reactions, and sharpen financial narratives.
    • Apply a three-lens framework - external, internal, and value chain - to every high-stakes stakeholder conversation.

    What You'll Learn

    • External storytelling: building credibility with investors, analysts, and boards through earnings calls and investor conversations
    • Internal storytelling: driving alignment across cross-functional teams and organizational decision-making
    • Value chain storytelling: building trust with customers, suppliers, employees, and regulators
    • AI as a thought partner: using gen AI tools to empathize with audiences, stress-test messages, and visualize financial narratives
    • Realistic simulations: hands-on practice in mock earnings calls, boardroom decisions, and value chain conversations
    • Personalized coaching and peer feedback to refine message, narrative structure, and delivery

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to UC Berkeley Haas via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through UC Berkeley Haas's official application portal.

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