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Business Model Innovation in the Age of AI
Wharton Executive Education

Business Model Innovation in the Age of AI

Wharton Executive Education, Philadelphia
HomeInnovationWharton Executive EducationBusiness Model Innovation in the Age of AI
5 daysDuration
in-personFormat
EnglishLanguage
InnovationTopic

Available Cohorts

Choose your preferred start date

Nov 9 - Nov 13, 2026
5 days · in-person · Instructor-Led · Philadelphia, PA
Open
May 17 - May 21, 2027
5 days · in-person · Instructor-Led · Philadelphia, PA
Open
$13,250

All-inclusive program fee

About This Program

Continuing uncertainty in the business world has accelerated the need for innovation. A convergence of recent events - the pandemic, global supply chain failures, military conflicts, and especially the advent of Large Language Models (such as ChatGPT) - have revealed stark vulnerabilities, gaps, and unprecedented challenges for businesses struggling to keep up with the pace of innovation. In the past, survival has hinged on how quickly a company could adapt, but the cost of innovating is significant in terms of money, time, and risk. To achieve sustainable results, companies will need to deploy a systematic framework for creating profit-generating ideas that leverage existing products, markets, and infrastructure. Less risky and less costly than other forms of innovation, retooling an existing business model can also yield powerful competitive advantages. Success, though, requires a structured process that eliminates guesswork and subjectivity and can be duplicated across all areas of the organization. Fueled by the most recent faculty research of the Wharton AI & Analytics Initiative, Business Model Innovation in the Age of AI enables business leaders to learn and adopt this process - and uncover potential innovations that range from simple but highly effective adjustments to industry-disrupting changes that are difficult or even impossible to copy. Most organizations systematically and rigorously maintain and monitor key metrics such as quarterly financial statements, productivity levels, and market position. But geopolitical, technological, and socioeconomic changes upend business as usual, and the resulting economic fallout has given companies an opportunity to thoroughly reexamine and even transform their business models. To make the path ahead clearer, Business Model Innovation in the Age of AI helps participants unlock this potential by developing a process for innovation that can be managed and turned into a driver of growth. Unlike innovation that involves the creation of new products, services, or technologies, this brand of business model innovation can come from anywhere in the company. It requires fewer resources and less time to implement and can result in innovations that are far more profitable and transformative than product- or technology-driven ones. Business Model Innovation in the Age of AI provides a systematic framework that relies on practical management rather than startup agility or luck. You can begin applying this framework to your own business during the program, conducting an audit of your current models and identifying areas for potential innovations as well as effective AI applications. You will also learn a process for experimentation that addresses weaknesses in proposed business models and experiment with those models to quantify their value and viability. Working in small groups, you will apply class learnings to a real company. Because the critical last step in the process is implementation, you will be immersed in a half-day simulation on change leadership, strengthening your ability to get buy-in and drive change in your organization. You and your team will act as consultants to a company going through a change effort, working to successfully sell that effort to those in the organization. This powerful learning experience, a highlight of the program, allows you to apply new approaches, learn from real-time feedback, and hone your skills. Led by Professor Serguei Netessine, a global thought leader in business model innovation and an Amazon Scholar who applies research to help solve technical strategy problems, this program also leverages the expertise of other Wharton faculty who specialize in big data, organizational change, AI, business ecosystems, and digital disruption. In addition, successful business model innovation practitioners will share their experience and insights with participants in two highly interactive sessions. By the end of the program, you will have the tools and skills needed to create value in your organization and to better position it in your market and industry.

Why Wharton Executive Education?

When Fortune 500 boards, sovereign wealth funds, and serial founders want their senior teams sharpened on finance, strategy, or leadership, they repeatedly arrive at the same address in West Philadelphia. Wharton's executive programs are built on the same faculty who define the academic disciplines themselves — not practitioners brought in to translate research, but the researchers writing it.

Your Profile

  • Executives experiencing significant market changes, anticipating robust competition, or facing profit margin pressure.
  • Business unit leaders tasked with finding new avenues for growth within existing product lines, services, or geographic territories.
  • C-suite-level executives and board members seeking to maintain organizational relevance and industry standing.
  • Fluency in English, written and spoken.

Benefits

  • Uncover unidentified ways to dramatically improve profitability and productivity within your organization.
  • Improve your ability to get organizational buy-in and execute on new business models, especially those relying on new technologies like AI.
  • Learn to conduct an audit of your current business model, generate innovation ideas, and leverage AI in the process.
  • Identify parts of the business model with the most potential for AI adoption.
  • Learn a systematic framework for evaluating, experimenting with, and prototyping your ideas.
  • Develop defense mechanisms beyond intellectual property protection.
  • Master a framework for driving and managing innovative change in your firm.
  • Discover how to turn disruptive technologies into profitable businesses within large firms.

What You'll Learn

  • The Imperative of Business Model Innovation in the Age of AI
  • The Language of Business Models
  • The Risk-Driven Business Model Approach
  • Opportunities and Challenges of Digital Transformation
  • Creating a Culture of Innovation: An Actionable Framework for Business Model Innovation
  • AI and Workplace Transformation: Key Concepts, Hands-On and Implications
  • Leading and Managing Innovative Change: Simulation and Lecture
  • Platform Ecosystems
  • Lean Development and Discovery-Driven Planning
  • The Better Place: Group Case Work
  • Teaming for Innovation with Humans and AI

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