Skip to content

    πŸ‘‹ Quick question β€” how are we doing?

    Business Model Innovation in the Age of AI
    Wharton Executive Education

    Business Model Innovation in the Age of AI

    Wharton Executive Education, Philadelphia
    HomeInnovationWharton Executive EducationBusiness Model Innovation in the Age of AI
    5 daysDuration
    in-personFormat
    EnglishLanguage
    InnovationTopic

    Available Cohorts

    Choose your preferred start date

    Nov 9 - Nov 13, 2026
    5 days Β· in-person Β· Instructor-Led Β· Philadelphia, PA
    Open
    May 17 - May 21, 2027
    5 days Β· in-person Β· Instructor-Led Β· Philadelphia, PA
    Open
    $13,250

    All-inclusive program fee

    About This Program

    Continuing uncertainty in the business world has accelerated the need for innovation. A convergence of recent events β€” the pandemic, global supply chain failures, military conflicts, and especially the advent of Large Language Models (such as ChatGPT) β€” have revealed stark vulnerabilities, gaps, and unprecedented challenges for businesses struggling to keep up with the pace of innovation. In the past, survival has hinged on how quickly a company could adapt, but the cost of innovating is significant in terms of money, time, and risk. To achieve sustainable results, companies will need to deploy a systematic framework for creating profit-generating ideas that leverage existing products, markets, and infrastructure. Less risky and less costly than other forms of innovation, retooling an existing business model can also yield powerful competitive advantages. Success, though, requires a structured process that eliminates guesswork and subjectivity and can be duplicated across all areas of the organization. Fueled by the most recent faculty research of the Wharton AI & Analytics Initiative, Business Model Innovation in the Age of AI enables business leaders to learn and adopt this process β€” and uncover potential innovations that range from simple but highly effective adjustments to industry-disrupting changes that are difficult or even impossible to copy. Business Model Innovation in the Digital Age - Serguei Netessine In Business Model Innovation, participants will discover new ways to dramatically improve profitability and productivity within their organization, says Academic Director Serguei Netessine.

    Why Wharton Executive Education?

    When Fortune 500 boards, sovereign wealth funds, and serial founders want their senior teams sharpened on finance, strategy, or leadership, they repeatedly arrive at the same address in West Philadelphia. Wharton's executive programs are built on the same faculty who define the academic disciplines themselves β€” not practitioners brought in to translate research, but the researchers writing it.

    Your Profile

    • CEO, COO, CMO, CIO, CTO
    • Managing Director, Regional Director, Country Manager
    • Senior Vice President, Vice President
    • Senior Director
    • Director of Operations
    • Director of Group Strategy and Digital
    • Director of Business Development
    • Innovation, R&D Manager

    Benefits

    • A Systematic Framework: Discover a structured process that eliminates guesswork when designing a business model.
    • Most organizations systematically and rigorously maintain and monitor key metrics such as quarterly financial statements, productivity levels, and market position. But geopolitical, technological, and socioeconomic changes upend business as usual, and the resulting economic fallout has given companies an opportunity to thoroughly reexamine and even transform their business models. To make the path ahead clearer, Business Model Innovation in the Age of AI helps participants unlock this potential by developing a process for innovation that can be managed and turned into a driver of growth.
    • Unlike innovation that involves the creation of new products, services, or technologies, this brand of business model innovation can come from anywhere in the company. It requires fewer resources and less time to implement and can result in innovations that are far more profitable and transformative than product- or technology-driven ones.
    • Embrace Failure: Professor Serguei Netessine says failure is part of the process when innovating a business model.
    • Business Model Innovation in the Age of AI provides a systematic framework that relies on practical management rather than startup agility or luck. You can begin applying this framework to your own business during the program, conducting an audit of your current models and identifying areas for potential innovations as well as effective AI applications. You will also learn a process for experimentation that addresses weaknesses in proposed business models and experiment with those models to quantify their value and viability. Working in small groups, you will apply class learnings to a real company.
    • Because the critical last step in the process is implementation, you will be immersed in a half-day simulation on change leadership, strengthening your ability to get buy-in and drive change in your organization. You and your team will act as consultants to a company going through a change effort, working to successfully sell that effort to those in the organization. This powerful learning experience, a highlight of the program, allows you to apply new approaches, learn from real-time feedback, and hone your skills.

    What You'll Learn

    • The Imperative of Business Model Innovation in the Age of AI
    • The Language of Business Models
    • The Risk-Driven Business Model Approach
    • Opportunities and Challenges of Digital Transformation
    • Creating a Culture of Innovation: An Actionable Framework for Business Model Innovation
    • AI and Workplace Transformation: Key Concepts, Hands-On and Implications
    • Leading and Managing Innovative Change: Simulation and Lecture
    • Lean Development and Discovery-Driven Planning
    • The Better Place: Group Case Work
    • Teaming for Innovation with Humans and AI

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs β†’
    3. 3

      Contact the school

      Send a message directly to Wharton Executive Education via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Wharton Executive Education's official application portal.

      Apply now β†’