Skip to content

    👋 Quick question — how are we doing?

    Introduction to Innovation: Everyone Is an Innovator
    Wharton Executive Education

    Introduction to Innovation: Everyone Is an Innovator

    Wharton Executive Education, Philadelphia
    HomeInnovationWharton Executive EducationIntroduction to Innovation: Everyone Is an Innovator
    AnytimeDuration
    onlineFormat
    EnglishLanguage
    InnovationTopic

    Next Available Cohort

    Choose your preferred start date

    Anytime - Self-Paced
    online · Self-Paced
    Open
    $1,350

    All-inclusive program fee

    About This Program

    Innovation is no longer optional — it’s the engine of growth and survival in today’s marketplace. Yet many organizations still struggle to turn bold ideas into results. Introduction to Innovation equips you with the clarity, confidence, and practical tools to approach innovation as a disciplined process — mapping your organization’s efforts, spotting gaps, and applying proven frameworks to guide smarter choices. Guided by Wharton Professors Christian Terwiesch and Karl Ulrich — pioneers in the science of innovation — you’ll cut through buzzwords and apply innovation with the rigor of a proven methodology. By the end, you’ll be able to assess your organization’s portfolio, identify imbalances, and chart a clear path forward. You’ll also gain hands-on experience using generative AI to spark ideas, test assumptions, and strengthen decisions — whether you’re leading a team, advising clients, or driving change inside your organization. This course shows you how to move systematically from ideas to outcomes that reshape performance and growth.

    Why Wharton Executive Education?

    When Fortune 500 boards, sovereign wealth funds, and serial founders want their senior teams sharpened on finance, strategy, or leadership, they repeatedly arrive at the same address in West Philadelphia. Wharton's executive programs are built on the same faculty who define the academic disciplines themselves — not practitioners brought in to translate research, but the researchers writing it.

    Your Profile

    • Individual contributors and managers who want to sharpen daily problem-solving skills
    • Team leaders and high potentials responsible for mobilizing groups around innovation challenges
    • Executives seeking to align innovation practices with organizational strategy
    • Entrepreneurs and intrapreneurs eager to test and scale new ideas with credibility

    Benefits

    • Self-paced and delivered entirely online, the course offers five in-depth modules (four to six hours each) that culminate in a digital completion badge. It combines video lectures, hands-on activities, and a combination of proven frameworks with examples from leaders and organizations that are successfully advancing their innovation goals.

    What You'll Learn

    • Recognize and define innovation in your own context, distinguishing between incremental improvements and breakthrough opportunities
    • Analyze innovation challenges from the perspectives of project, process, and strategy, understanding how each level shapes outcomes
    • Identify and enhance alpha assets — the unique resources that drive sustainable competitive advantage
    • Link innovation to organizational performance by mapping initiatives to financial levers like price, volume, cost, and capital efficiency
    • Evaluate strategic choices by balancing market pull vs. technology push, exploitation vs. exploration, and positioning across the Three Horizons
    • Apply iterative and adaptive processes to manage uncertainty, respond to disruption, and integrate AI into idea generation and evaluation

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

      Compare programs →
    3. 3

      Contact the school

      Send a message directly to Wharton Executive Education via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Wharton Executive Education's official application portal.

      Apply now →