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    Innovation Strategy and Design Thinking Certificate
    Wharton Executive Education

    Innovation Strategy and Design Thinking Certificate

    Wharton Executive Education, Philadelphia
    HomeInnovationWharton Executive EducationInnovation Strategy and Design Thinking Certificate
    AnytimeDuration
    onlineFormat
    EnglishLanguage
    InnovationTopic

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    Anytime - Self-Paced
    online · Self-Paced
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    $3,850

    All-inclusive program fee

    About This Program

    Innovation isn’t guesswork or an isolated spark of creative genius — it’s a discipline that can be learned, practiced, and mastered. The Innovation Strategy and Design Thinking Certificate is Wharton Online’s end-to-end innovation credential, built across three self-paced courses that take you from fundamentals to execution. You’ll gain research-based frameworks and hands-on tools to lead innovation with clarity and confidence — applying them to products, services, processes, and organizational challenges of every kind. Guided by Wharton professors Christian Terwiesch and Karl Ulrich, globally recognized scholars, consultants, and entrepreneurs, you will move step by step from understanding the fundamentals of innovation, to running large-scale processes that surface high-potential ideas, to applying design thinking to create and test compelling solutions. Along the way, you will learn to balance creativity with rigor, leverage AI to accelerate ideation, and integrate innovation into your organization’s culture. Discover how Professors Karl Ulrich and Christian Terwiesch’s new Innovation Strategy and Design Thinking Certificate helps leaders turn ideas into real impact.

    Why Wharton Executive Education?

    When Fortune 500 boards, sovereign wealth funds, and serial founders want their senior teams sharpened on finance, strategy, or leadership, they repeatedly arrive at the same address in West Philadelphia. Wharton's executive programs are built on the same faculty who define the academic disciplines themselves — not practitioners brought in to translate research, but the researchers writing it.

    Your Profile

    • Individual contributors and managers who want to sharpen daily problem-solving skills
    • Team leaders and high potentials responsible for mobilizing groups around innovation challenges
    • Executives seeking to align innovation practices with organizational strategy
    • Entrepreneurs and intrapreneurs eager to test and scale new ideas with credibility

    Benefits

    • Self-paced and delivered entirely online, each course in the certificate includes three to five in-depth modules (four to six hours each). You’ll learn through a blend of video lectures, applied activities, and proven frameworks, with every individual course culminating in its own digital completion badge.
    • Guided by Wharton professors Christian Terwiesch and Karl Ulrich — co-authors of Innovation Tournaments: Creating and Selecting Exceptional Opportunities — you’ll gain direct access to the scholars who pioneered structured approaches to breakthrough ideas. Recognized worldwide for both research and consulting, they bring rigorous scholarship and real-world expertise to help you build a practical roadmap you can apply immediately.

    What You'll Learn

    • Lead innovation with confidence by applying a complete toolkit spanning strategy, process, and design thinking
    • Link creativity to business value by connecting innovation initiatives directly to financial performance and competitive advantage
    • Balance risk and opportunity using frameworks like the Three Horizons, alpha assets, and innovation tournaments to allocate resources strategically
    • Engage teams and culture by embedding inclusive, merit-based innovation practices that energize employees across levels and functions
    • Leverage emerging technologies like AI to amplify ideation, evaluation, and decision making without losing human judgment
    • Translate learning into action by designing and executing innovation processes that deliver measurable results in dynamic, real-world business contexts

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Wharton Executive Education via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Wharton Executive Education's official application portal.

      Apply now →