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    Competitive Strategy
    INSEAD

    Competitive Strategy

    INSEAD, Fontainebleau
    HomeStrategyINSEADCompetitive Strategy
    3 daysDuration
    in-personFormat
    EnglishLanguage
    StrategyTopic

    Available Cohorts

    Choose your preferred start date

    Jun 17 - Jun 19, 2026
    3 days · in-person · Instructor-Led · Fontainebleau Campus
    Open
    Sep 23 - Sep 25, 2026
    3 days · in-person · Instructor-Led · Singapore Campus
    Open
    Dec 9 - Dec 11, 2026
    3 days · in-person · Instructor-Led · Fontainebleau Campus
    Open
    Jun 9 - Jun 11, 2027
    3 days · in-person · Instructor-Led · Fontainebleau Campus
    Open
    $9,511

    All-inclusive program fee

    About This Program

    The Competitive Strategy programme aims to quickly and effectively sharpen participants’ competitive strategic skills as managers. Using case studies developed at INSEAD, participants identify the key analytical strategies needed to achieve long-term business success. You will learn the latest strategic concepts and tools, seek to change the way you manage by blending rigorous strategic logic with a ‘view from the trenches’, and network with a diverse and dynamic group of international peers. The is divided into six main areas:

    Why INSEAD?

    INSEAD built its identity on a single, stubbornly held conviction: that business is inherently global, and that any leadership education which ignores that fact is incomplete. With campuses on three continents and a faculty drawn from over 40 nationalities, it is the rare institution where that claim is structural rather than aspirational — and nowhere is that more visible than in its executive education offerings, where cohorts routinely reflect 50 or more nationalities in a single room.

    Your Profile

    • Competitive Strategy is designed for executives who currently run a business or have profit and loss responsibility for a geographical area and seek to improve their short - and long-term business performance. It is also for executives or teams who need to acquire skills quickly in strategic thinking, analysis and development.
    • In addition, board members, company directors, strategic planners, investment bankers, strategy or technology consultants and financial analysts who need an understanding of, or an update on, competitive and industry dynamics will benefit greatly from the programme.
    • For organisations sending a group of 4 participants or more, we can customise an optional day on Strategic Analysis with the Programme Director. For more information on this optional day and on the tuition fee, please contact the Programme Adviser.

    Benefits

    • Improve strategic thinking with state-of-the-art models and tools
    • Sharpen competitive insight and skills to achieve sustainable and profitable growth, gaining a competitive advantage for your business
    • Apply practical tools to execute strategies.
    • Analytical Thinking
    • Strategic Thinking and Execution
    • Competitive Positioning
    • Developing Value Proposition
    • Customer Centricity
    • Building Strategic Alliances

    What You'll Learn

    • The Competitive Strategy programme aims to quickly and effectively sharpen participants’ competitive strategic skills as managers. Using case studies developed at INSEAD, participants identify the key analytical strategies needed to achieve long-term business success.
    • You will learn the latest strategic concepts and tools, seek to change the way you manage by blending rigorous strategic logic with a ‘view from the trenches’, and network with a diverse and dynamic group of international peers.
    • The is divided into six main areas:

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to INSEAD via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through INSEAD's official application portal.

      Apply now →