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    The Customer-Focused Organization
    Kellogg School of Management

    The Customer-Focused Organization

    Kellogg School of Management, Evanston
    HomeLeadershipKellogg School of ManagementThe Customer-Focused Organization
    4 daysDuration
    in-personFormat
    EnglishLanguage
    LeadershipTopic

    Next Available Cohort

    Choose your preferred start date

    Sep 29 - Oct 2, 2026
    4 days · in-person · Instructor-Led · Evanston
    Open
    $9,950

    All-inclusive program fee

    About This Program

    Customers are more empowered than ever before, due to a global marketplace, social networks and the rise of mobile. As a result, the pace of business is changing how businesses are led, develop strategy and build their customer focus. Ultimately, it is those who rise to the challenge and create a robust customer-centric strategy that succeed. In this program, Kellogg's world-class faculty and practitioners will show you the approaches to leading with less formal authority, managing ecosystems, developing innovations, gaining a deeper understanding of customer strategy, achieving growth through greater focus, building meaningful brands and creating extraordinary total customer experiences.

    Why Kellogg School of Management?

    Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.

    Your Profile

    • General managers and organizational leaders who are responsible for the cultural development and transformation of a customer-focused organization
    • Senior leaders in marketing, sales, strategic planning and operations
    • Customer experience, engagement, and perception management leaders

    Benefits

    • Understand the growing influence of customer focus on organizational success.
    • Overcome obstacles to creating a truly customer-focused organizational culture.
    • Gain a deeper and shared understanding of customers.
    • Create innovative value, compelling differentiation, and focus in global markets.
    • Manage ecosystems to deliver customer value.
    • Develop superior customer experiences.
    • Lead organizational change to achieve the rewards of customer focus.

    What You'll Learn

    • Customer-Focused Culture and Leadership
    • The beliefs and cultural values of truly customer-focused organizations
    • The power of customers to create organizational purpose
    • Leading organizational renewal, fostering innovation and change
    • The role of leadership in inspiring people and unleashing potential
    • Growth through Customer-Focus
    • Understanding overlooked value in consumer and business markets
    • The challenge of achieving focus in global markets
    • Identifying opportunities for growth and differentiation
    • Developing compelling value propositions that deliver value and differentiation
    • Building Brands with Meaning
    • Understanding how the customer experience affects the competitive value of a brand
    • Assessing specific strengths and weaknesses of the customer experience
    • Identifying opportunities for improvement and innovation
    • Creating brands that are differentiated by authentic meaning
    • Delivering Value to Customers
    • Creating powerful customer experiences
    • Managing the ecosystem to create value for buyers
    • Aligning the organizational structure and incentives

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Kellogg School of Management via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Kellogg School of Management's official application portal.

      Apply now →