Skip to content
Value-Driven Thinking
Michigan Ross

Value-Driven Thinking

Michigan Ross, Ann Arbor
HomeLeadershipMichigan RossValue-Driven Thinking
6 weeksDuration
onlineFormat
EnglishLanguage
LeadershipTopic

Next Available Cohort

Choose your preferred start date

Oct 26 - Dec 4, 2026
6 weeks · online · Instructor-Led
Open
$2,500

All-inclusive program fee

About This Program

Generate value and increase your organization’s margin through readily applicable strategic marketing and efficient supply chain and operations practices. Generate value and increase your organization’s margin through readily applicable strategic marketing and efficient supply chain and operations practices. Identify and maximize value opportunities: Learn to assess and enhance both product quality and cost efficiency to drive competitive advantage. Develop a systematic approach to value creation: Create a systemic plan for testing, refining, and implementing value creation strategies. Craft a strategic go-to-market plan: Design actionable strategies that deliver your value propositions to the right audiences. Streamline operations: Align your organizational processes to implement your go-to-market plans effectively. Immediate application:** Apply key concepts and insights immediately to real-world business challenges. I really like the subject matter in general, and the course was laid out in a way that was easy to follow. I really appreciated the videos and the humor.

Why Michigan Ross?

Ross has built its reputation not on prestige alone but on a distinctive conviction that business should serve a purpose beyond profit — a philosophy it calls "action-based learning." For senior professionals, that means programs built around real problems, real decisions, and real accountability rather than lecture-hall theory. If you want a program that treats you as a practitioner, not a student, Ross is worth a close look.

Your Profile

  • Directors, senior managers, and recognized high-potential individuals in an organization
  • Managers having greater organizational responsibility in the areas of marketing and operations
  • Entrepreneurs seeking insight into operations and marketing best practices
  • Professionals without prior marketing or operations expertise and or who lack a formal business education background

Benefits

  • Identify and maximize value opportunities: Learn to assess and enhance both product quality and cost efficiency to drive competitive advantage.
  • Develop a systematic approach to value creation: Create a systemic plan for testing, refining, and implementing value creation strategies.
  • Craft a strategic go-to-market plan: Design actionable strategies that deliver your value propositions to the right audiences.
  • Streamline operations: Align your organizational processes to implement your go-to-market plans effectively.
  • Immediate application: Apply key concepts and insights immediately to real-world business challenges.

What You'll Learn

  • In its simplest form, the value of a product is its perceived quality minus the cost of production and delivery. Value-Driven Thinking explores ways to maximize value by both enhancing the quality of your product and lowering the cost through the use of strategic marketing and operations tools. This course will teach you to think like an executive and generate value by better meeting the needs of your customers and by improving processes within your organization. You will learn strategic marketing methods, work through operational decision-making processes, and learn how to apply these concepts to your own business.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to Michigan Ross via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Michigan Ross's official application portal.

    Apply now →