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    Value-Driven Thinking
    Michigan Ross

    Value-Driven Thinking

    Michigan Ross, Ann Arbor
    HomeLeadershipMichigan RossValue-Driven Thinking
    6 weeksDuration
    onlineFormat
    EnglishLanguage
    LeadershipTopic

    Next Available Cohort

    Choose your preferred start date

    Oct 26 - Dec 4, 2026
    6 weeks · online · Instructor-Led
    Open
    $2,500

    All-inclusive program fee

    About This Program

    Generate value and increase your organization’s margin through readily applicable strategic marketing and efficient supply chain and operations practices. Generate value and increase your organization’s margin through readily applicable strategic marketing and efficient supply chain and operations practices. Identify and maximize value opportunities: Learn to assess and enhance both product quality and cost efficiency to drive competitive advantage. Develop a systematic approach to value creation: Create a systemic plan for testing, refining, and implementing value creation strategies. Craft a strategic go-to-market plan: Design actionable strategies that deliver your value propositions to the right audiences. Streamline operations: Align your organizational processes to implement your go-to-market plans effectively. Immediate application:** Apply key concepts and insights immediately to real-world business challenges. I really like the subject matter in general, and the course was laid out in a way that was easy to follow. I really appreciated the videos and the humor.

    Why Michigan Ross?

    Ross has built its reputation not on prestige alone but on a distinctive conviction that business should serve a purpose beyond profit — a philosophy it calls "action-based learning." For senior professionals, that means programs built around real problems, real decisions, and real accountability rather than lecture-hall theory. If you want a program that treats you as a practitioner, not a student, Ross is worth a close look.

    Your Profile

    • Directors, senior managers, and recognized high-potential individuals in an organization
    • Managers having greater organizational responsibility in the areas of marketing and operations
    • Entrepreneurs seeking insight into operations and marketing best practices
    • Professionals without prior marketing or operations expertise and or who lack a formal business education background

    Benefits

    • Identify and maximize value opportunities: Learn to assess and enhance both product quality and cost efficiency to drive competitive advantage.
    • Develop a systematic approach to value creation: Create a systemic plan for testing, refining, and implementing value creation strategies.
    • Craft a strategic go-to-market plan: Design actionable strategies that deliver your value propositions to the right audiences.
    • Streamline operations: Align your organizational processes to implement your go-to-market plans effectively.
    • Immediate application: Apply key concepts and insights immediately to real-world business challenges.

    What You'll Learn

    • In its simplest form, the value of a product is its perceived quality minus the cost of production and delivery. Value-Driven Thinking explores ways to maximize value by both enhancing the quality of your product and lowering the cost through the use of strategic marketing and operations tools. This course will teach you to think like an executive and generate value by better meeting the needs of your customers and by improving processes within your organization. You will learn strategic marketing methods, work through operational decision-making processes, and learn how to apply these concepts to your own business.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Michigan Ross via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Michigan Ross's official application portal.

      Apply now →