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    Advanced Programme in Strategic Leadership Communication (APSLC)
    Indian Institute of Management Calcutta

    Advanced Programme in Strategic Leadership Communication (APSLC)

    Indian Institute of Management Calcutta, Maheshtala
    HomeLeadershipIndian Institute of Management CalcuttaAdvanced Programme in Strategic Leadership Communication (APSLC)
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    Date TBD
    hybrid ยท Instructor-Led ยท Kolkata Campus | Online
    Open
    $3,353

    All-inclusive program fee

    About This Program

    The programme will span over 6 months, 32 virtual/classroom sessions comprising 11 learning modules with a blend of lectures, case studies, workshops, online presentations and detailed personalized feedback. The overall objective of the programme is to equip the participants with strategic skills in leadership communication to enable them assume leadership positions in future. The programme presents new paradigms of leadership communications in the form of strategies (including behavioural economics), inflections of digital technologies (including AI and gamification), analytics (including stories, skillsets and markets) and performative communication (including public speaking and data presentations). The programme presents new strategic frameworks of communication both theoretical and practical demonstrating their applications in diverse domestic and international corporate cases. The major takeaway of the programme is to provide a novel communication guidebook that can help corporate leaders operationalize their vision and mission. This programme has not been designed as a finishing school curriculum with the typical soft skills package encompassing English speaking proficiency training and grooming etiquette. It is about the language of leaders who demonstrate through their visionary communications the strategic understanding and evaluation of firms, markets and end-users.

    Why Indian Institute of Management Calcutta?

    IIM Calcutta carries a particular authority in Indian management education that comes simply from being first โ€” the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

    Your Profile

    • Senior managers with a minimum of 5 years of work experience.
    • Working managers who are at least graduates (10+2+3) in any discipline with 50% marks.

    Benefits

    • Structure persuasive arguments using behavioral economics and the NUDGE factor for sales and stakeholder situations.
    • Build a public speaking and narrative presence suited to contemporary inclusive industry and policy settings.
    • Apply data storytelling and visual communication analytics to make presentations that drive decisions.
    • Design inter-cultural communication strategies for effective work across transnational teams and markets.
    • Use AI and generative text tools with a clear understanding of how they affect leadership communication.

    What You'll Learn

    • Leading with Communication Strategy: Conceptualizing of a start-up toolkit for positioning communication not just as medium of interaction but as leadership strategy.
    • Sales Pitch through Impactful Argumentation: Using the NUDGE factor from the domain of behavioral economics as communication converters.
    • Public Speaking - Crafting a Contemporary Public Narrative: Repositioning oration as a leadership skill for contemporary inclusive oriented industry and policy.
    • Leveraging Digital Communication for Leaders: Preparing platform-oriented strategies for digital presence and impact.
    • Inter-Cultural Business Communication: Understanding of various cultural dimensions which are active in transnational work spaces for designing effective communications.
    • Data Presentations: Reorienting data through stories for persuasive presentations.
    • Leaders as Conflict Processors - Conflict Resolution and Negotiation: Transposing communication from the area of literature to the disciplines of behavioral sciences.
    • Story-telling in the Digital Era: Employing trans-medial, branding and digital story-telling as leading market influencers.
    • Communication Analytics - Visual Communication Trends: Adopting a neo-classical approach in analyzing visual data in the larger pool of data analytics for business investigations.
    • Communicating With(out) AI: Understanding how AI (primarily large language models (LLMs) and the age of generative text affects leadership communication.
    • Gamification: Leveraging game-like elements in non-game scenarios.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8โ€“15 years of professional experience.

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    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Calcutta's official application portal.

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