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Strategic Storytelling and Communication
Indian Institute of Management Calcutta

Strategic Storytelling and Communication

Indian Institute of Management Calcutta, Maheshtala
HomeLeadershipIndian Institute of Management CalcuttaStrategic Storytelling and Communication
5 daysDuration
in-personFormat
EnglishLanguage
LeadershipTopic

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Jan 11 - Jan 15, 2027
5 days · in-person · Instructor-Led · Kolkata Campus
Open
$1,557

All-inclusive program fee

About This Program

In recent years, storytelling has emerged as a significant tool for leaders and managers, not only as a system of communication but also as a tool for individual and organizational success. Being sector agnostic, it is one of the most powerful tools for professionals to inspire, engage, and influence. In this programme, we will introduce the concepts and structures of storytelling and acquaint participants with methods of systematic application of strategic storytelling techniques to leverage business outcomes in diverse contexts. The program inculcates insights from humanities, management, and narratology to build a robust storytelling skill set.

Why Indian Institute of Management Calcutta?

IIM Calcutta carries a particular authority in Indian management education that comes simply from being first — the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

Your Profile

  • Corporate Leaders and Executives seeking to inspire teams, drive organizational change, and enhance strategic communication through compelling narratives.
  • Entrepreneurs and Business Owners aiming to craft authentic brand stories that resonate with customers, investors, and stakeholders.
  • Marketing and Communication Professionals looking to integrate storytelling into their campaigns to build stronger connections and achieve business goals.
  • HR and Organizational Development Specialists desiring to use storytelling to foster a cohesive organizational culture and strengthen employee engagement.
  • Consultants and Strategists seeking to leverage narrative frameworks to design impactful presentations and proposals.
  • Educators and Trainers aiming to engage and influence their audience by presenting complex ideas through simple, relatable stories.

Benefits

  • Apply systematic storytelling frameworks across leadership, brand, and data communication contexts.
  • Craft narratives that resonate emotionally and logically with diverse stakeholder audiences.
  • Decode existing narratives to uncover underlying themes, cultural contexts, and strategic insights.
  • Translate data-driven insights into compelling visual and verbal stories.
  • Connect storytelling to organizational goals to build brand identity and employee engagement.

What You'll Learn

  • Foundations of Strategic Storytelling: Understanding the role of narratives in leadership and organizational success.
  • Crafting Impactful Leadership Narratives: Techniques to align storytelling with organizational goals and inspire teams.
  • Brand Narratives: Building authentic brand stories that resonate with stakeholders and differentiate in competitive markets.
  • Data-Driven Storytelling: Translating insights into compelling narratives using analytics and visual storytelling techniques.
  • Audience Driven Stories: Hyper-relevance and Psychographics in Storytelling.
  • Storytelling Across Diversities: Nudge Framework from Behavioural Economics and developing empathy-driven communication to foster meaningful engagement.
  • Languages of Leadership: Leveraging structures of credibility for organizational narratives.
  • Languages of Profit: Leveraging structures of benefit for firm profiling.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

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  3. 3

    Contact the school

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  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

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    Apply directly through Indian Institute of Management Calcutta's official application portal.

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